My Personal & Professional Top 10

Marketing-based things I shall do in the next 30 days

Jose Manuel Pontillas

Marketing Management V70

March 2017

10 Winning Business Executions

1. Delight Customer

2. Branding

3. Differentiate

4. Promotion

5. Product

6. Marketing

10 Winning Business Executions

7. Power Dressing

8. Submit Proposals on time

9. Promote AGSB-MBA by word of

mouth

10. Participate on AGSB events and

activities

1. #Delight Customer

Old way: Submit proposal & follow-up

Marketing Concept: Provide personal service; going extra mile with the customer’s expectations

Application:

• Aside from supplying product we’ll offer free technical trainings to delight the clients and exceed customers’ expectation.

• From time to time bring a small gift to client such as their favorite coffee, tea, or cookies.

2. #Branding

Old way: Simple logo

Marketing Concept: Brand equity, integrate brand,

& value

Application:

• Improve the logo and develop a tagline

• Integrate logo on company uniforms, e-mail signature, proposals, invoices, & etc.

3. #Differentiate

Old way: Submitting proposal with standard pricing not taking into consideration the competitor

Marketing Concept: Differentiate brand in a congested marketplace

Application:

• Low pricing (difficult but doable)

• Devote brand to customer service (promote loyalty)

• Forge partnership to get a better price

4. #Promotion

Old way: Supply of Programmable Logic Controllers (PLC) only (hardware only)

Marketing Concept: Differentiate with competitor, provide personalized service

Application:

• Offer free technical trainings to field technicians/engineers to promote the brand.

• Provide demo to purchase items.

5. #Product

Old way: Currently supplying only of 2 brands of Automation products.

Marketing Concept: Diversification growth

Application:

• Find other brands and negotiate to be a marketing channel.

• Schedule more client visits to know other product requirements.

6. #Marketing

Old way: Satisfied with traditional marketing strategies

Marketing Concept: Promote brand

Application:

• Advertise on Automation sites

• Invest on good websites

• Promote on professional sites like LinkedIn

7. #Power Dressing

Old way: Uniform not part of marketing strategy

Marketing Concept: Project company image, branding, professionalism

Application:

• Wearing company uniform/corporate attire projects professionalism

• Your attire somehow speaks of your personality and the product you promote

8. #Submit Proposals on time

Old way: Procrastination & less focused

Marketing Concept: Deliver on time

Application:

• Create a template

• Subscribe to cloud based marketing templates

• Do a research ahead of time

• Prepare a complete proposal where all possible questions of clients shall be covered in the proposal

9. # Promote AGSB-MBA by

word of mouth

Old way: Doesn’t care

Marketing Concept: Make AGSB-MBA a competitive advantage

Application:

• Promote to clients and friends

• Make them aware that AGSB is present in Clark

10. #Participate on AGSB

events and activities

Old way: Less participation due to busy work schedule

Marketing Concept: Make AGSB-MBA a competitive advantage

Application:

• Participate more on scheduled events and activities

My Personal & Professional Top 10

Jose Manuel Pontillas