And how does a candidate reach them?

For Over 50 Years, TV Has Been the Primary Method of Campaigning by PartiesBut it is expensive – and many younger voters are not there anymore…

Traditional local candidate advertising involves yard signs, pamphlets and leaflets, phone surveying, town-halls and door to “Meet and Greets”…

This also can be expensive, very time consuming and it is not the most effective use of time…People do not read text any more – they want rich media – pictures, audios and videos

Pamphlets they receive often do not get more than a second’s glance unless they are eye catching

Where are the people now?

What do they consume?

Traditional Political Marketing

People have gone mobile: They get news feeds, they text, they read e-mails, they browse social media sites, they watch YouTube

You have to be where people are to reach them

Build and execute strategies for marketing and gaining

awareness online

Be visible on mobile and be easily found in search engines

– particularly Google

SEO + PPC = Success!

They sit with laptops and tablets in WIFI-enabled coffee shops – they socialize online, they learn online…

Build a presence on social media sites – create profiles

and content

Create and publish content regularly

Get a website and promote it

Actively communicate with others – be reachable

Political Advertising On Digital – U.S.A.: 10 You-Should-Know Stats - July 27, 2016

Political ad spending will reach a record high of $11.4 billion, 20% more than was spent in 2012 (Wired).

Political advertising on digital is expected to be 7x larger this election than the last presidential election (Digiday).

Campaign digital ad spend will see a nearly 5000% increase from 2008 (Wired).

42% of millennials used their smartphones to research politics in June 2016 (eMarketer).

Half of online political ad spending in 2016 is expected to go toward social channels. (The Guardian).

One-third of millennials likely to vote in America next year use Snapchat (Politico).

42% of Millennials research a politician or political issue on mobile (eMarketer).

340,000 additional votes were casted in the midterm election because of the Facebook “I Voted” button (The Atlantic).

50% of presidential campaign ads are served in desktop video format (eMarketer).

31% of registered voters read political articles and links shared by their friends on social media (IAB).

Online political ad spend in the U.S. is estimated to nearly quadruple this year compared to 2014.

Here are 10 stats outlining how politicians are investing in digital channels to harness votes.

Canada is Trending in Similar Patterns!

You Succeed Online by Targeting People in Your Constituency, District, or Nationally – Depending on Campaign

Don’t waste media spend by just blasting content out to all.

Do the homework then market to your best target markets.

Be consistent – set schedules for content release and stick to

the schedules

Gain trust…

Your Party Logo Here

CandidatePhotoAnd

NameHere

Name of Your Candidate, Constituency or ELDA Here

EnterInformation

AboutYou

Here

This website is used as an example only –I found it online and

liked it. – nice work!

Savvy candidates today are building professional appearing

websites and are promoting them online.

On these sites, you can learn about the candidate, join their

party, volunteer, contribute and contact the candidate or

elected member.

There are also buttons that allow you to share the site with

others.

Build a Website

and Enhance Your Election

Chances!

Use Us – This is What We Do…

We will create your presence online – including building your website and creating your social media profiles

We will “Search Engine Optimize” your online assets so you can be found in search engines

We will help you or do for you: Conduct surveys and opinion polls, gain followers and e-mail them, obtain donations, issue press releases, create articles and position papers, regularly add content, create advertising videos and more…

Become a “Monthly Retained Client” and we will manage your online presence and advertising based on a retainer allowance that you set and can change at any time…

Find us at:Howtoguru.org/awareness-2.html

and select “Political

Marketing Services Offer”

under the “Dropdown” list

Or click the links attached to this

video.

http://howtoguru.org/awareness-political-marketing-services-offer.html