The World Of Canadian Online The World Of Canadian Online MarketingMarketing

Is Your Business Prepared?

Robert Dawson September 20, 2011

OUTLINEOUTLINE

1. OPPORTUNITIES2. TIPS3. QUESTIONS4. CONCLUSION

OPPORTUNITIESOPPORTUNITIES Canadian Population = 34,000,000 Online = 25,086,000 Canadians spend 44 hours average online

per month - Almost double the global average

GOOGLEGOOGLE

FACEBOOKFACEBOOK

LINKEDINLINKEDIN

Networking – OnlineNetworking – Online

YOUTUBEYOUTUBE

MIDDLE EAST UPRISINGSMIDDLE EAST UPRISINGS

"“We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world."

FOOD FOR THOUGHTFOOD FOR THOUGHT

Social media has been widely credited with assisting in the toppling of regimes in the middle east.

Do you think social media could topple large corporations???

CORPORATE REVOLUTIONCORPORATE REVOLUTION ‘If this kind of thing can take down the

government in Egypt, it can take down your company,’ says Doug Chia, assistant general counsel and corporate secretary of Johnson & Johnson.

DATA = ACCOUNTABILITYDATA = ACCOUNTABILITY

TIPSTIPS• Google Yourself – Free• Buy www.yourname.com - $10/year• Install Analytics Software – Google

Analytics free• Join Linked-In Search Business Prince

Edward Island Group 369 members - Free

• Contact myself for $100 Google Adwords free trial

• E-commerce Internship program – 75% off

Questions and Or Questions and Or Comments?Comments?

Twitter: @dawsonrb

LinkedIn: linkedin.com/in/rbdawson

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