poli15 guanda publishing - 2016-02-03
TRANSCRIPT
![Page 1: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/1.jpg)
A N D APUBLISHING HOUSE GUANDA
UWebsite analysis www.guanda.it
Bardelli Giulia, Boero Lorenze, Favaron Ada
Interactive system usability design
Docente R. Dadda
G
![Page 2: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/2.jpg)
• 1st example & use analysis
• 2nd example & use analysis
• 3th example & use analysis
• 4th example & use analysis
• Guanda's tasks matrix
PERSONAS
• opening speed; fun to use; graphic
coherence; internal searche engine;
personal account management; product
management; purchase process efficiency
• kiviat analysis
EVALUATION PARAMETERS
4
5
• our client
• reason why
• main promise
CLIENT & PURPOSE
• what website we analized?
• why did we choose them?
• Corraini
• Adelphi
• Einaudi
COMPETITORS
• Guanda & competitors analysis
TASK TIME
1
2
3
INDEX
![Page 3: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/3.jpg)
• what should be improved
• website map
• website map restyling
FUNCTIONAL ANALYSIS
• wireframe
• mockup website
REVISED WEBSITE
6
7
INDEX
• mobile app map
• wireframe
• mockup
GUANDA MOBILE APP8
![Page 4: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/4.jpg)
A N D ACLIENT & PURPOSE
UG
![Page 5: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/5.jpg)
Established by Ugo Guandalini in Modena in 1932, the publishing house has stood for an original and innovative publishing line, reflected in a catalogue offering great European and American poetry, crucial twentieth-century writers and exponents of the brightest currents of modern thought.Its characteristics as a literary publisher attentive to the most significant values and writers were also preserved in the period following the founder’s death.From the Latin American fiction boom to the exceptional wave of Irish writing to the new American novel to the voices of more distant shores such as Iceland, to new English fiction and its Chemical Generation, Guanda offers the highest quality international catalogue, full of leading writers.
_OUR CLIENT
Guanda Publishing House
![Page 6: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/6.jpg)
Reason why
Main promise
We decided to analize Guanda’s website in order to make a coherent choose with our studies. By doing this we would like to use our little knowledge of the world of the publishing industry in order to have the best result as possible. We hope this will bring us a personal growth on both sides: interface systems usability design and the universe of printed books.
Our aim is to enhance Guanda’s website through the analysis and the comparison with other website, that we believe to have better features and a better usability. Through this kind of analysis we will try to display a better graphic interface as well as a prototype of a mobile app.
r
p
_PURPOSE
![Page 7: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/7.jpg)
A N D ACOMPETITORS
UG
![Page 8: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/8.jpg)
We chose our competitors taking in account two main parameters:1) interface usability of the website 2) internal e-commerce success
Our competitors:
_Corraini Edizioni
_Adelphi
_Giulio Einaudi Editore
_COMPETITORS
![Page 9: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/9.jpg)
Founded in 1973, Corraini mainly publishes works by Bruno
Munari and different kind of illustration books, filled with lots
of artworks and drawings.
The website shows us a good example of a nice, simple-
usable interface and also of an easy well-working internal
e-commerce.
The website offers a complete e-commerce catalogue and
furthermore the list of the authors who worked with Corraini,
an updated calendar of events and exhibitions in the libraries
(in Mantova, Milan, Bologna and Turin), and specified
sections dedicated to the most interesting editorial projects
of the moment.
Corraini Edizioni www.corraini.com
![Page 10: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/10.jpg)
Founded in 1962, its success is especially linked to the
courage and ability to bring to the public philosophical works
of great commitment, always characterized by refined styles
and instantly recognizable.
Adelphi’s catalogue ranges from physics textbooks
to classic literature, anthropology, philosophy, poetry,
journalistic investigation and neuroscience.
This publishing house gives us the possibility to see some
books-preview and it owns a blog too.
The project of the website - made by “Frequenze” - it’s
characterized by a distinct graphic (inspired by the unique
design of the covers of the publishing house) and different
tools for searching and browsing the catalog; it is completed
by an e-commerce system dedicated to publishing.
Adelphiwww.adelphi.it
![Page 11: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/11.jpg)
Founded in 1933, «Giulio Einaudi Editore», better known as
“Einaudi”, is one of the most significant publishing house in
Italy, founded in Turin by Giulio Einaudi.
The idea behind this publishing house is that there must be
a blend among political but also intellectual and educational
allegiance. Its authors included Cesare Pavese, Elio Vittorini,
Italo Calvino, Leone Ginzburg and Bruno Zevi. It was
acquired by Mondadori in 1994.
This well-work website is a good example of an up-to-date
program of events and meetings forpeople who love being
updated with the latest news.
The website was designed by “dgt media” in 2009 with a
minimal black&white graphic - traditional colours of Einaudi.
Giulio Einaudi Editorewww.einaudi.it
![Page 12: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/12.jpg)
A N D ATASK TIME
UG
![Page 13: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/13.jpg)
home ͢ book info
home ͢ buying process
home ͢ author
home ͢ publishing house info
from ͢ to
TASK TIMEThe task analysis for our 4 publishing houses websites is about the count of the
number of clicks necessary in order to carry out different functions.
We decided to analyze the amount of clicks required to achieve diifferent
purposes, starting from the homepage to: the page of a book, the page of an
author, the info page about the publishing house, the final page of the payment.
* 3+6 = the first 3 click are on Guanda's website; the other 6 are on ibs.com
website (because Guanda does not have an internal e-commerce).
ANALYSIS
GUANDA
2
9*
CORRAINI
2
6
ADELPHI
2
5
EINAUDI
2
6
3
1
3
1
3
1
2
1
![Page 14: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/14.jpg)
A N D APERSONAS
UG
![Page 15: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/15.jpg)
Allegra Esposito is an 18 years old student who is attending high
school. She lives in Graffignana with her family which is made up
of her mother (a teacher of a local primary school), her father (a
pastry chef) and her little ten years old brother, Felice.
Her mother, Sofia, instilled her the passion for books and
American literature. In her free time she uses to go around in
search of unusual books for her personal collection.
Actually she definds herself as a bookworm, with a particolar
addiction to poetry (like Bukowski’s poems).
1st EXAMPLE OF A
PERSONASALLEGRA ESPOSITO18 YEARS OLDGRAFFIGNANA (LO)STUDENT OF HIGH SCHOOL
«Library, book and poetry: actually that's all I need!»
![Page 16: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/16.jpg)
USE&TASKS
C. Yanez Cardellini nella pioggia|
Allegra searches on her pc for a
poetry book. In particular she’d like
to buy C. Yanez’s “Cardellini nella
pioggia”.
She googles it and the first option
she finds is Guanda’s website.
After that, she looks for some
people’s reviews of the book.
2nd PROBLEM
Guanda’s website does not have
a section for reviews!
She finds out that the only way
to buy the book is to order it
from IBS’s website.
She clicks on the link and she reads
the description of the book. She
would like to know the online shops
in which she can find it.
1st PROBLEM
Guanda’s website does not have an
online store!
ANALYSIS
1
2
3
4
![Page 17: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/17.jpg)
USE&TASKS
AA.VV- "Che cos'è la poesia"
Allegra searches on her pc for a
poetry book. in particular she’d like
to buy AA. VV. "Che cos'è la poesia"
She googles it and the first option
she finds is Corraini’s website.
After that, she looks for some
people’s reviews of the book.
2nd PROBLEM
Corraini’s website does not have
a section for reviews!
She can buy the book online.
She fills out the form and
completes the process in just a
few steps.
She clicks on the link and she reads
the description of the book. She
would like to know the online shops
in which she can find it.
ANALYSIS
1
2
3
5
4
Corraini's website has an online
store!
![Page 18: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/18.jpg)
USE&TASKS
B. Croce poeti e scrittori d'italia
Allegra searches on her pc for
Benedetto Croce "Poeti e scrittori
d'italia". She googles it and the first
option she finds is Adelphi’s website.
Before buying, she looks for
some people’s reviews of the
book.
1st PROBLEM
Adelphi’s website does not have
a section for reviews!
Anyway she decides to buy the
book and she put it in her cart.
She clicks on the link and she reads
the description of the book. She
would like to know in which online
shops she can find it.
Adelphi’s website has an online
store!
ANALYSIS
1
2
3
4
![Page 19: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/19.jpg)
USE&TASKS
Versi del senso perso di toti scialoja|
Allegra searches on her pc for a
poetry book. in particular she’d like
to buy "versi del senso perso" di Toti
Scialoja.
She googles it and the first option
she finds is Einaudi’s website
After that, she looks for some
people’s reviews of the book.
2nd PROBLEM
Einaudi’s website does not have
a section for reviews!
She finds out that the only way
to buy the book is to order it
from Mondadori Store’s website
She clicks on the link and she reads
the description of the book. She
would like to buy it but there isn't an
e-commerce inside the website.
1st PROBLEM
Einaudi’s website does not have
an online store because it's part of
Mondadori publishing house
ANALYSIS
1
2
3
4
![Page 20: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/20.jpg)
Diego is an architect and interior designer. Although he spends
most of his time working, he’s that kind of person who loves
reading whenever he has spare time: DIego likes reading
magazines about cars, design and - of course - architecture, but
he loves reading novels too.In particular he likes reading during
his trips to Bergamo - where he works.
He shares this hobby with his beloved wife Gianna who is
absolutely fond of Jonathan Safran Foer’s works.
2nd EXAMPLE OF A
PERSONASDIEGO PERARIA55 YEARS OLDCARAVAGGIO (BG)ARCHITECT
«I'm a man of simple pleasures: architecture, magazine and of course my wife.»
![Page 21: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/21.jpg)
ANALYSISUSE&TASKS
He knows that the only italian
publishing house that has Safran
Foer’s works is Guanda. For Gianna’s
birthday he wants to buy her Foer’s
latest novel. Using his pc he directly
goes on Guanda website.
He actually finds the book
he’s looking for
He would like to see a preview of
the book.
1st PROBLEM
Guanda’s website does not allow
the costumer to have a preview
of the product !
He looks for the author’s name on
the search bar of the website
Guanda |
ANALYSIS
1
2
3
4
![Page 22: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/22.jpg)
ANALYSISUSE&TASKS
He knows that Corraini has not
Safran Foer's book so for Gianna’s
birthday he wants to buy her another
novel: Strukelj’s latest novel. Using
your pc he directly goes on Corraini's
website.
He actually finds the book
he’s looking for
He would like to see a preview of
the book.
Corraini’s website allows the
costumer to have a preview
of the product : some pictures
show the internal pagesof the
book.
He looks for the author’s name on
the search bar of the website
Corraini |
ANALYSIS
1
2
3
4
![Page 23: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/23.jpg)
USE&TASKS
He knows that Adelphi has not
Safran Foer’s books so for Gianna’s
birthday he searches another novel.
Using his pc he directly goes on
Adelphi website.
He finds an interesting book in
the list: "Barney's version"!
He would like to see a preview of
the book.
1st PROBLEM
Adelphi’s website does not allow
the costumer to have a preview
of the product !
He looks for a Mordecai Richler's
work. So he searches for the
author’s name on the search bar of
the website.
Adelphi |
1
2
3
4
ANALYSIS
![Page 24: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/24.jpg)
USE&TASKSANALYSIS
Diego knows that Einaudi does not
have Foer's books, so for Gianna’s
birthday he searches onther novel.
Using his pc he directly goes on
Einaudi website that has Ibsen's
novel.
He actually finds the book
he’s looking for.
He find the preview on the page
of the book he choose.
He looks for the author’s name on
the search bar of the website.
Guanda |
1
2
3
4
![Page 25: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/25.jpg)
Ilario is an active young man who is living alone in Milan. His main
passions are djiing, riding his motorbike and travelling.
Due to his job he has to travel a lot around the country and
during his trips he likes reading little handy books about
excursions and journeys.
Since he started travelling, he learnt that it’s easier to look for the
stores that sell what he’s searching for - obviously he can’t order
anything online, because he has not a fixed home.
3th EXAMPLE OF A
PERSONASILARIO ALICANTE32 YEARS OLDMILANO (MI)DJ
«After progressive music, travelling is absolutely the best thing in the world. »
![Page 26: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/26.jpg)
While he’s on tour, a friend suggests
him to look for Guanda, an italian
publishing house, that has a nice
section of travel literature. Using his
iPhone he googles it to find his next
book and (possibly) the store that
sells it.
He finds the travel section and
he clicks on it in order check the
list of titles.
After reading some books’
descriptions he chooses one
and wants to find out a store
that sells it.
2nd PROBLEM
Guanda’s website does not allow
the costumer to look for the
stores that sell its books!
1st PROBLEM
He notices that there's not a mobile
app and the navigation on the phone
is not pleasant.
Anyway he goes forward searching
for the different sections in the
website.
Guanda |
USE&TASKS
1
2
3
4
ANALYSIS
![Page 27: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/27.jpg)
While he’s on tour, a friend suggests
him to look for Corraini, an italian
publishing house. Using his iPhone he
googles it to find his next book and
(possibly) the store that sells it.
He finds the design section and
he clicks on it in order check the
list of titles.
After reading some books’
descriptions he chooses one
and wants to find out a store
that sells it.
Corraini’s website allows the
costumer to look for the stores
that sell its books.
He notices that the navigation on the
phone is very pleasant.
He goes forward searching for the
different sections in the website.
Guanda |
1
2
3
4
USE&TASKSANALYSIS
![Page 28: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/28.jpg)
While he’s on tour, a friend suggests
him to look for Adelphi, an italian
publishing house that has a nice
section of travel literature. Using his
iPhone he googles it to find his next
book and (possibly) the store that
sells it.
He finds the travel section and
he clicks on it in order check the
list of titles.
After reading some books’
descriptions he chooses one
and wants to find out a store
that sells it.
1st PROBLEM
Adelphi's website allows the
costumer to look for the stores
just on the pc, not on the phone!
Even if there's not a mobile app,
the navigation on the phone is very
pleasant! He goes forward searching
for the different sections.
Adelphi |
ANALYSISUSE&TASKSANALYSIS
1
2
3
4
![Page 29: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/29.jpg)
USE&TASKSANALYSIS
While he’s on tour, a friend suggests
him to look for Einaudi, an italian
publishing house. Using his iPhone he
googles it to find his next book and
(possibly) the store that sells it.
He finds the narrative section
and he clicks on it in order check
the list of titles.
After reading some books’
descriptions he chooses one
and wants to find out a store
that sells it.
2nd PROBLEM
Einaudi’s website does not allow
the costumer to look for the
stores that sell its books!
1st PROBLEM
He notices that there's not a mobile
app and the navigation on the phone
is not pleasant.
Anyway he goes forward searching
for the different sections in the
website.
Einaudi |
1
2
3
4
![Page 30: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/30.jpg)
Sophie is an english 40-year-old mother of two children and a
journalist. Nowadays she writes articles for the ”Corriere della
Sera” in Milan but in her spare time she likes displaying her
opinion about culture in a weekly column of a well-known british
magazine. Her main passions are taxidermy, cooking Persian
food , collecting 1700’s engravings and using iPad.
4th EXAMPLE OF A
PERSONASSOPHIE LANSBURY40 YEARS OLDMILANJOURNALIST
«Beauty is in the eye of the beholder.»
![Page 31: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/31.jpg)
Throug her iPad she looks for titles
and information about the italian
publishing house Guanda for an
article she has to write for next week.
She enters “Guanda” on Google
She clicks on the icon with the
Union Jack flag but the only
infos she can read in english is
the biography of the publishing
house and a link to a .pdf
catalogue that does not work:
every other page is only in
italian. Sophie is very pissed off.
1st PROBLEM
The first thing she notices when
entering the site is that it is only
in Italian, it hasn’t got an english
version!
Guanda |
1
2
3
ANALYSISUSE&TASKSANALYSIS
![Page 32: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/32.jpg)
Throug her iPad she looks for titles
and information about the italian
publishing house Corraini for an
article she has to write for next week.
She enters “Corraini” on Google
The online website has both an
Italian and an English version.
Corraini |
1
2
ANALYSISUSE&TASKSANALYSIS
![Page 33: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/33.jpg)
Throug her iPad she looks for titles
and information about the italian
publishing house Adelphi for an
article she has to write for next week.
She enters “Adelphi” on Google
She writes an e-mail in order to
get the information she needs.
Sophie is very pissed off.
1st PROBLEM
The first thing she notices entering
the site is that it is only in Italian, it
hasn’t got an english version!
Adelphi |
1
2
3
USE&TASKSANALYSIS
![Page 34: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/34.jpg)
USE&TASKSANALYSIS
Throug her iPad she looks for titles
and information about the italian
publishing house Guanda for an
article she has to write for next week.
She enters “Guanda” on Google
1st PROBLEM
The first thing she notices entering
the site is that it is only in Italian, it
hasn’t got an english version!
Einaudi |
1
2
![Page 35: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/35.jpg)
MATRIXGUANDA’S TASKS
![Page 36: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/36.jpg)
A N D AEVALUATION PARAMETERS
UG
![Page 37: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/37.jpg)
Count of the total number of seconds that are necessary for opening the different pages of the website.
OPENING SPEED
Level of entertainment of the user during the web surfing. The customer will enjoy using the webpage if there are images, videos, colors, curious and interactive elements, a plain and minimal layout.
FUN TO USE
PARAMETERS
All the parts of the website should be recognizable and coherent with the image of the brand (the colors, the typography, the use of fonts, and so on). The user, even the one that hasn’t ever visited the website, must not feel confused nor dismayed when surfing the internal pages.
GRAPHIC COHERENCE3
1
2
![Page 38: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/38.jpg)
It should help the user finding products or services on the website. The search engine has to be easy to use and give suggestions.
PARAMETERS
INTERNAL SEARCHE ENGINE
The possibility of managing a personal account is very important to the custo-mer and adds a crucial additional value. Functions like a chronology of the or-ders, custom newsletters, a personal wi-shlist and product suggestions are very appreciated and contribute to the brand fidelity and loyalty.
PERSONAL ACCOUNTMANAGEMENT
4
5
![Page 39: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/39.jpg)
Every phase of the buying process should be clear and linear from the beginning to the end (from the start to the checkout). The user shouldn’t find problems, otherwi-se he/she won’t complete the process and won’t buy anything. There should be the possibility of checking the products in the cart and delete them.
Every product needs to have a detailed description of its main features (in the case of books this can mean the num-bers of pages, the size, the weight, but also comments of other users and re-views).
PARAMETERS
PURCHASE PROCESS EFFICIENCY
PRODUCT MANAGEMENT6
7
![Page 40: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/40.jpg)
kiviat
![Page 41: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/41.jpg)
A N D AFUNCTIONAL ANALYSIS
UG
![Page 42: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/42.jpg)
1_ The logo should resend to the homepage every time you click on it
2_The title of the last book should be removed from the header
3_The font shoul be resizable
4_ There shoul be a website map
5_There should be an english version
6_There should be the link to fb/twitter
7_The sections shoul be revised
8_There should be a lower bar with the publishing house's information
9__The serach bar of the website should be more functional and smarter (it should complete the word and diversify the author from the title); there should be an advanced reasearch too.IMPROVED
?!
WHAT SHOULD BE
![Page 43: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/43.jpg)
10_There should be an internal e-commerce with a personal account ans its item like the cart and the wishlist
10_Guanda should have an own blog separated from the calendar of the main events (that shoul be more visible)
11_There should be a central slide-bar of the latest books
12_There should be a review section for every title/author (with liking parameters) as well as a forum
13_There should be a store locator
14_The website-style should absolutely revised and the pages should be cleaner
13_There should be a mobile version of the website to improve the navigation
?!
IMPROVEDWHAT SHOULD BE
![Page 44: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/44.jpg)
G U A N D AWebsite Map
HOMEPAGE
La casa editrice
Homepage Newsletter
Cerca nel sito
Lingua
Download
Contattiwww.illibraio.it
Le novità Titoli libri Scheda libro
Pg. risultati
Pg. autore
Titoli del genere
“testo.pdf”
Ricerca avanzata
Ricerca alfabetica
Divisione generi
--> illibrario.it
Prossime uscite
Presentaz. in inglese
“catalogo.pdf”
Ricerca catalogo
Autori
Collane e generi
Appuntamenti
Trailer
Foreign rights
Scheda libro
![Page 45: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/45.jpg)
G U A N D AWebsite MapRESTYLING
HOMEPAGE
Agenda
Newsletter
Cerca nel sito
Lingua
Grandezza testo
Contatti
Logo (home)
Carrello
Novità Ultime uscite Scheda libro
Pg. risultati
Pg. autore
Titoli del genere
Chi siamo
Ricerca avanzata
Generi
Collane
Sei una libreria?
Store locator
Contatti e social
Catalogo
Autori
Blog
Distribuzione
Contatti
La casa editrice
Elenco completo
Ricerca per lettera
Titoli delle collane
![Page 46: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/46.jpg)
larger
taller
larger
remove move to new postion larger/taller
![Page 47: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/47.jpg)
logo Guanda - catlogo - autori - contatti novità - agenda - blog
searchbar
latest books (slidebar)
EN Aa
contattinewsletter
![Page 48: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/48.jpg)
A N D AREVISED WEBSITE
UG
![Page 49: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/49.jpg)
Marco Santagata
Come donna innamorata“Lui era fatto così: si agitava nel buio senza intravedere il più piccolo spiraglio e poi una improvvisa illuminazione rischiarava a giorno la strada da percorrere.”
NOVITÁ
Chi siamo • Catalogo • Autori • Contattinovità • agenda • blog • distribuzione GUANDA
EN Aa
iscriviti alla nostra newsletter
Ugo Guanda Editore S.r.l.Via Gherardini 10 - 20145 Milanot 0234597628 - f [email protected] @credits
Chi siamo
Catalogo
Autori
Contatti
Novità
Agenda
Blog
Distribuzione
Il mio account
Wishlist
Carrello
Ci puoi trovare su:
![Page 50: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/50.jpg)
Chi siamo • Catalogo • Autori • Contattinovità • agenda • blog • distribuzione
EN Aa
Come si può continuare a scrivere quando la morte ti ha sottratto la tua Musa? È questo l'interrogativo che, l'8 giugno 1290, tormenta Dante Alighieri, giovane poeta ancora alla ricerca di una sua voce, davanti alle spoglie di Beatrice Portinari. Da quel momento tutto cambierà: la sua vita come la sua poesia. Percorrendo le strade di Firenze, Dante rievoca le vicissitudini di un amore segnato dal destino, il primo incontro e l'ultimo sguardo, la malìa di una passione in virtù della quale ha avuto ispirazione e fama. È sgomento, il giovane poeta; e smarrito. Ma la sorte gli riserva altri strali. Mentre le trame della politica fiorentina minacciano dapprima i suoi affetti - dal rapporto con la moglie Gemma all'amicizia fraterna con Guido Cavalcanti - e poi la sua stessa vita, Dante Alighieri fa i conti con le tentazioni del potere e la ferita del tradimento, con l'aspirazione alla gloria letteraria e il timore di non riuscire a comporre il suo capolavoro... È un Dante intimo, rivelato nella sua fragilità ma anche nella potenza della sua visione del mondo, quello che Marco Santagata mette in scena in un romanzo che restituisce le atmosfere, le parole, le inquietudini di un Medioevo vivido e vicino. Il sommo poeta in tutta la sua umanità: lacerato dall'amore, tormentato dall'ambizione, ardentemente contemporaneo.
Marco Santagata
Come donna innamorata
Collana: Narratori della FeniceEdizione: 12/02/2015Pagine: 192ISBN: 978-88-7570-543-5
aggiungi al carrello
wishlist
€ 15,50
Tags: Narrativa
3,5/5
iscriviti alla nostra newsletter
Ugo Guanda Editore S.r.l.Via Gherardini 10 - 20145 Milanot 0234597628 - f [email protected] @credits
Chi siamo
Catalogo
Autori
Contatti
Novità
Agenda
Blog
Distribuzione
Il mio account
Wishlist
Carrello
Ci puoi trovare su:
recensioni
trova il punto vendita più vicino
j_romeXl’air
Obi_ juan_kenobi
mostra altri risultati
4/5
3/5
recensito 14/05/2015
recensito 23/03/2015
Bellissimo, appassionante la vita di dante romanzata in modo superbo non volevo smettere di leggerlo un secondo, peccato che è gia finito.
"Come donna innamorata" mi appare un romanzo ibrido, cioè una storia di fatti che si svolgono, ma soprattut-to - guardando a Dante, che sulle sue visioni ha costruito la Vita Nova - una narrazione evocativa, in cui Firenze medievale e Dante e gli altri personaggi sono resi attuali come se per la nostra lettura essi venissero a vivere nel nostro mondo moderno, rimanendo , però nel proprio...Vi ho trovato tanti flashback, soprattutto quelli relativi ad avvenimenti salienti quali la morte di Beatrice l'8 Giugno 1290, e il 4° anniversario di tale ricorrenza che costituirà l'incipit della Vita Nova, la vita rinnovata dal vero amore. Essi ,scaturendo l'uno dall'altro, e continuamente intersecandosi, non intralciano, però, la narra-zione, che rimane scorrevole e uniforme, allo stesso modo in cui dalla corrente alternata si sviluppa una luce perennemente chiara e continua.
Chi siamo • Catalogo • Autori • Contattinovità • agenda • blog • distribuzione
EN Aa
Come si può continuare a scrivere quando la morte ti ha sottratto la tua Musa? È questo l'interrogativo che, l'8 giugno 1290, tormenta Dante Alighieri, giovane poeta ancora alla ricerca di una sua voce, davanti alle spoglie di Beatrice Portinari. Da quel momento tutto cambierà: la sua vita come la sua poesia. Percorrendo le strade di Firenze, Dante rievoca le vicissitudini di un amore segnato dal destino, il primo incontro e l'ultimo sguardo, la malìa di una passione in virtù della quale ha avuto ispirazione e fama. È sgomento, il giovane poeta; e smarrito. Ma la sorte gli riserva altri strali. Mentre le trame della politica fiorentina minacciano dapprima i suoi affetti - dal rapporto con la moglie Gemma all'amicizia fraterna con Guido Cavalcanti - e poi la sua stessa vita, Dante Alighieri fa i conti con le tentazioni del potere e la ferita del tradimento, con l'aspirazione alla gloria letteraria e il timore di non riuscire a comporre il suo capolavoro... È un Dante intimo, rivelato nella sua fragilità ma anche nella potenza della sua visione del mondo, quello che Marco Santagata mette in scena in un romanzo che restituisce le atmosfere, le parole, le inquietudini di un Medioevo vivido e vicino. Il sommo poeta in tutta la sua umanità: lacerato dall'amore, tormentato dall'ambizione, ardentemente contemporaneo.
Marco Santagata
Come donna innamorata
Collana: Narratori della FeniceEdizione: 12/02/2015Pagine: 192ISBN: 978-88-7570-543-5
aggiungi al carrello
wishlist
€ 15,50
Tags: Narrativa
3,5/5
iscriviti alla nostra newsletter
Ugo Guanda Editore S.r.l.Via Gherardini 10 - 20145 Milanot 0234597628 - f [email protected] @credits
Chi siamo
Catalogo
Autori
Contatti
Novità
Agenda
Blog
Distribuzione
Il mio account
Wishlist
Carrello
Ci puoi trovare su:
recensioni
trova il punto vendita più vicino
j_romeXl’air
Obi_ juan_kenobi
mostra altri risultati
4/5
3/5
recensito 14/05/2015
recensito 23/03/2015
Bellissimo, appassionante la vita di dante romanzata in modo superbo non volevo smettere di leggerlo un secondo, peccato che è gia finito.
"Come donna innamorata" mi appare un romanzo ibrido, cioè una storia di fatti che si svolgono, ma soprattut-to - guardando a Dante, che sulle sue visioni ha costruito la Vita Nova - una narrazione evocativa, in cui Firenze medievale e Dante e gli altri personaggi sono resi attuali come se per la nostra lettura essi venissero a vivere nel nostro mondo moderno, rimanendo , però nel proprio...Vi ho trovato tanti flashback, soprattutto quelli relativi ad avvenimenti salienti quali la morte di Beatrice l'8 Giugno 1290, e il 4° anniversario di tale ricorrenza che costituirà l'incipit della Vita Nova, la vita rinnovata dal vero amore. Essi ,scaturendo l'uno dall'altro, e continuamente intersecandosi, non intralciano, però, la narra-zione, che rimane scorrevole e uniforme, allo stesso modo in cui dalla corrente alternata si sviluppa una luce perennemente chiara e continua.
![Page 51: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/51.jpg)
Chi siamo • Catalogo • Autori • Contattinovità • agenda • blog • distribuzione GUANDA
EN Aa
iscriviti alla nostra newsletter
Ugo Guanda Editore S.r.l.Via Gherardini 10 - 20145 Milanot 0234597628 - f [email protected] @credits
Chi siamo
Catalogo
Autori
Contatti
Novità
Agenda
Blog
Distribuzione
Il mio account
Wishlist
Carrello
Ci puoi trovare su:
Marco Santagata
Come donna innamorata Quantità
1 €
Prezzo Totale
carrello > >dati pagamento
€
torna al catologo inserisci i tuoi dati
![Page 52: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/52.jpg)
Chi siamo • Catalogo • Autori • Contattinovità • agenda • blog • distribuzione GUANDA
EN Aa
iscriviti alla nostra newsletter
Ugo Guanda Editore S.r.l.Via Gherardini 10 - 20145 Milanot 0234597628 - f [email protected] @credits
Chi siamo
Catalogo
Autori
Contatti
Novità
Agenda
Blog
Distribuzione
Il mio account
Wishlist
Carrello
Ci puoi trovare su:
nazione*
comune*
email*
telefono*
cognome*
indirizzo*
provincia*
* metodo spedizione
* cap* n°
carrello > >dati pagamento
nome*
torna al catologo conferma acquisto
![Page 53: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/53.jpg)
![Page 54: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/54.jpg)
![Page 55: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/55.jpg)
A N D AMOBILE APP
UG
![Page 56: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/56.jpg)
G U A N D AMobile App Map
HOMEPAGE Shop locator
Catalogo
Contatti Account log-in
Wishlist Carrello
Shop online
Novità Scheda libro
Mappa
Calendario
Social e indirizzi
Eventi
Contatti
Iscrizione newsletter
Ricerca avanzata Scheda libro
Risultati store locator
Pg. risultati
Titoli del genere
Ricerca avanzata
Generi
Collane Titoli delle collane
![Page 57: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/57.jpg)
GUANDAMOBILE APP
![Page 58: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/58.jpg)
>
Mobile app
Catalogo
Shop online
Shop locator
Eventi
Contatti
TIM 14:57
Guanda App
Facebook Messaggi Youtube Skype
NoteFlickrVimeo
App Store BussolaPassbookiTunes Store
FaceTime SaluteAirbnbTrova iPhone
Twitter VideoPodcastiCloud
Mail MusicaSafariTelefono
Mappe Foto Contatti Fotocamera
TIM 14:57
![Page 59: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/59.jpg)
>
Mobile app
Contatti
Iscriviti alla newsletter
Ugo Guanda Editore S.r.l.
Via Gherardini 10 - 20145 Milano
t 0234597628f 0234597214
TIM 14:57
Mobile app
torna alla pagina precedente
Iscriviti alla newsletterContatti
Nome e cognome ...
Indirizzo e-mail ...
Accetto termini e condizioni del servizio e acconsento al trattamento dei dati personali
TIM 14:57
![Page 60: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/60.jpg)
>
Mobile app
torna a Catalogo
Ricerca avanzata
Titolo ...
Autore ...
Codice ISBN ...
Catalogo
Tag ...
TIM 14:57
Mobile app
TIM 14:57
Catalogo
Generi
Collane
Ricerca avanzata
![Page 61: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/61.jpg)
>
Mobile app
Shop locator
vedi le informazioni dettagliate
TIM 14:57
Mobile app
torna alla mappa
Shop locator
Libreria Canini & Gattinivia Candiani 10, Milano02 653982
Libreria +121via Savona 7, Milano02 121121
Libreria Internazionale Hoeplivia U.Hoepli 5, Milano02 864871
TIM 14:57
Mobile app
Shop online
Novità
Ricerca avanzata
TIM 14:57
![Page 62: Poli15 guanda publishing - 2016-02-03](https://reader037.vdocuments.us/reader037/viewer/2022100113/58ec566e1a28ab8e148b46c7/html5/thumbnails/62.jpg)
...THANKS!A N D AUG
Website analysis www.guanda.it
Bardelli Giulia, Boero Lorenze, Favaron Ada