polaris conference 2010
DESCRIPTION
Social Media, SEO and Blogging for small and medium businessTRANSCRIPT
ONLINE MARKETING ONLINE MARKETING
SOCIAL MEDIA, SEO and BLOGGING EXPLAINED
Twitter: @emilydoig
email: [email protected]
for small and medium business
www.cookieonlinemarketing.com
www.thesocialmediaproject.com.au
SOCIAL MEDIA
AGENDA
SEARCH ENGINE OPTIMISATION (SEO)
BLOGGING FOR BUSINESS
RESOURCES
QUESTIONS
SOCIAL MEDIA
Marketing is changing
Social Media
As business owners we need to adapt
It's about sharing, communicating and engaging
Each social media platform has a different proposition
Think that social media isn't for the finance industry?
Chartered Accountants of Australia
Social Media
Budgets are sexy
Warren Buffet ATO
CPA AustraliaErnts and Young
All use social mediaThe Budget Dude
There are hundreds of Social Networks
Social Networks
Today, we'll look at 3...
Research tools that suit you business
Social Media Do's
Completely set up your profile before you start interacting
Join a conversation
Promote your social media profile
Be transparent
Be helpful
Find your voice
Ignore feedback
Social Media Dont's
Be defensive
Do things by halves... be committed
Trash Talk
Be spammy
SEOSEARCH ENGINE OPTIMISATION
"Search Engine Optimsation is the process of improving the volume or quality of
traffic
to a webiste or web page" -wikipedia
5th Ave. Manhattan. August 2009.
What is SEO?
Search Engine Optimisation
Why is it so important?
What can you do to improve your site?
Dark promises
Research terms
Search Engine Optimisation
Dynamic content
Be relevant and contextualANALYTICS, ANALYTICS, ANALYTICS
Avoid excessive amounts of flash
Tags Links competitors
BLOGGINGFOR BUSINESS
Charlie- Aged 4 Months. April 10
Your blog
is like
a puppy
Virgin Racing Launch March 2010
What is your Niche?
You gotta have one
Stay true to it
Dont be afraid
Show expertise
Get blogging
Invite guests bloggers to write on industry
review a new product
review an event
interview clients, management teams or thought leaders
tips and tricks for your industry
helpful links
Content isn't always just text... get creative
Have a clear call to action
Resources
A copy of today's presentation
along with some useful links will be available on Monday at
www.cookieonlinemarketing.com/polarisWWW.COOKIEONLINEMARKETING/POLARIS