Download - Polaris Conference 2010
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ONLINE MARKETING ONLINE MARKETING
SOCIAL MEDIA, SEO and BLOGGING EXPLAINED
Twitter: @emilydoig
email: [email protected]
for small and medium business
www.cookieonlinemarketing.com
www.thesocialmediaproject.com.au
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SOCIAL MEDIA
AGENDA
SEARCH ENGINE OPTIMISATION (SEO)
BLOGGING FOR BUSINESS
RESOURCES
QUESTIONS
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SOCIAL MEDIA
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Marketing is changing
Social Media
As business owners we need to adapt
It's about sharing, communicating and engaging
Each social media platform has a different proposition
Think that social media isn't for the finance industry?
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Chartered Accountants of Australia
Social Media
Budgets are sexy
Warren Buffet ATO
CPA AustraliaErnts and Young
All use social mediaThe Budget Dude
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There are hundreds of Social Networks
Social Networks
Today, we'll look at 3...
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Research tools that suit you business
Social Media Do's
Completely set up your profile before you start interacting
Join a conversation
Promote your social media profile
Be transparent
Be helpful
Find your voice
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Ignore feedback
Social Media Dont's
Be defensive
Do things by halves... be committed
Trash Talk
Be spammy
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SEOSEARCH ENGINE OPTIMISATION
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"Search Engine Optimsation is the process of improving the volume or quality of
traffic
to a webiste or web page" -wikipedia
5th Ave. Manhattan. August 2009.
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What is SEO?
Search Engine Optimisation
Why is it so important?
What can you do to improve your site?
Dark promises
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Research terms
Search Engine Optimisation
Dynamic content
Be relevant and contextualANALYTICS, ANALYTICS, ANALYTICS
Avoid excessive amounts of flash
Tags Links competitors
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BLOGGINGFOR BUSINESS
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Charlie- Aged 4 Months. April 10
Your blog
is like
a puppy
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Virgin Racing Launch March 2010
What is your Niche?
You gotta have one
Stay true to it
Dont be afraid
Show expertise
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Get blogging
Invite guests bloggers to write on industry
review a new product
review an event
interview clients, management teams or thought leaders
tips and tricks for your industry
helpful links
Content isn't always just text... get creative
Have a clear call to action
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Resources
A copy of today's presentation
along with some useful links will be available on Monday at
www.cookieonlinemarketing.com/polarisWWW.COOKIEONLINEMARKETING/POLARIS