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Creative Marketable Solutions

2013

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ANGKORW Group of Restaurants

PR ACTIONS

To develop PR actions about a French guest chef coming to Cambodia for 10 days only.

Stretch a short period of time and multiply opportunities to communicate.

Blog snapshot

Specific Original Blog: concept created to document his time in Cambodia – to a wide audi-ence.

Blog Copywriting: Design & guidance on blog writing: to highlight his specific message - hosting a large restaurant event and promoting Khmer cuisine.

English and French Native COPYWRITING Service: Here we offered to adapt a concept to lan-guages and culture for our client’s online blog – which was written in French originally.

Film Making Service: We proposed to produce a 10 min short film - to promote one of their res-taurants: Madam Butterfly, Siem Reap.

From concept to finished product, we produced a high quality film showing a gala event taking place at the restaurant – hosted by a world famous French chef.

The film was then posted on Youtube, and as an extra benefit, it can be used again and again, for future promotional campaigns. (http://www.youtube.com/watch?v=SNDDgdw5E4c)

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CONTEXT

POGO SOLUTIONS

POGO case 1

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MARKETING ACTIONS

Opening of 4 new restaurants in a short period of time.

Tactics – complete, multi-level thinking about the issues, followed by a Project Management proposal.

Sample pages of the graphic charter of one of the 4 restaurants

We recommended an Action Plan to our client, on how best to achieve this goal; in terms of schedule, visual identity, marketing, promotion and PR.

We worked with the client to prioritize goals, and set a time-framework to achieve the results required.

Other elements of this project included: a 4 point plan for ramping up sales, and a multi-point plan for internal HR skills development of the AngkorW team members.

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CONTEXT

POGO SOLUTIONS

ANGKORW Group of RestaurantsPOGO case 1

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GRAPHIC DESIGN AND MARKETING COLLATERAL

Launch of a new concept village with world class restaurants, cafés and ex-clusive boutiques.

This is a new development in Siem Reap, consisting of high-end cafés, restaurants, and boutiques. We have been working closely with the client to facilitate all of their marketing needs – in an on-going basis before the grand opening.

Shape the brand identity, and provide communication coherence.

Tuktuk advertisement with wooden decoration concept

Flyer

Signage

Press advertisement

Namecards

Our Graphic Charter includes: design and production of original artwork for use in: flyers, bro-chures, signboard and business cards, etc.

A professional photoshoot of the completed development – for use in promotional materials.

A professionally produced short-film to accompany the new website.

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CONTEXT

POGO SOLUTIONS

King’s Road AngkorPOGO case 2

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WEB DESIGN AND WEB DEVELOPMENT

PRESS RELEASE

Online visibility - explaining about the King’s Road concept, give visibility to business partners who operate within King’s Road.

Develop audience of King’s Road without an advertising budget.

Due to overall knowledge of the concept, marketing expertise and business partners, Pogo act as prime contractor to offer turn-key website.

PR and copywriting expertise.

Homepage of the website (draft)

The production of a unique and user friendly website, easy to update by King’s Road Team, and thus naturally improve fundamentals for basic search engine optimization (SEO).

Thus far, in setting the tone of the entire marketing strategy for King’s Road Angkor: we have written and supplied Press Releases, with content created to help paint a picture in the minds of journalists (and ultimately the public) about what this development will be – in terms of facility and ambiance.

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CONTEXT

CONTEXT

POGO SOLUTIONS

POGO SOLUTIONS

King’s Road AngkorPOGO case 2

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BRAND IDENTITY

NETWORKING & SALES PROMOTION

Eric & Thierry - two artists with an established business in Siem Reap. Their brand was not recognizable to the section of the public that could be interested in purchasing their artworks.

Pogo arranged the installation of artworks for sale, to targeted hotels in the area, where the visual impact for high-end tourists, of seeing actual pieces by the artists cannot be under-estimated. A detailed, quality brochure, along with a catalogue, at these points of sale – is invaluable.

We proposed a Branding Campaign for the Stocker brothers to address this issue, in conjunction with a networking and sales promotion exercise.

Logo

Sample pages of the catalogue

Brochure, for strategic placement at targeted events

Business cards Flyer

The scope of the Brand Identity campaign included:

CONTEXT

POGO SOLUTIONS

Eric & Thierry Stocker – Angkor ArtworkPOGO case 3

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STRATEGIC AUDIT AND OPPORTUNITIES RECOMMENDATION

ROLL-OUT OF THE COMMUNICATION ACTION PLAN

Shifting and re-design the company organization, process, activities and sales.

Communication had to be in phase with new messages to convey, and tar-gets to reach.

Consulting on Strategy and Change.

Evolution of the visual identity and communication tools.

Brochure

Logo and namecards

Sample pages of the catalogues clothes and fabrics

Full company auditMarket Research on high potential sectorSWOT analysisRecommendationFirst step change implementation

Some of the results : new sales organization in Business Units, new retail price policy to improve profit-ability, new services development and profits opportunities.

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CONTEXT

CONTEXT

POGO SOLUTIONS

POGO SOLUTIONS

6 MONTH FULL-TIME ACTION :Samatoa is a well-established tailor-made company in Siem Reap operating with fair-trade principles. With an increasing portfolio of products, services and internal resources far wider than the company was generally known : Samatoa had to reach a new step in its develop-ment.

SamatoaPOGO case 4

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REFERENCES

Project management contract based upon your specifications.Outsourcing package with a fixed number of working days contract : what you can’t get from your own staff, you can get from us. We can work on an individual contract basis, or we can partner with you to help fulfill the specifications required from conception to completion.

Available on demand and fitted to your needs and budget : flexible, large range of services and no hidden costs.Quality driven : your satisfaction and success is our best selling point.Business Ethics and non-disclosure agreement.

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YOUR FULLY INTEGRATED SOLUTIONS PROVIDER

on demand

ABOUT POGO

HOW WE WORK - TWO OPTIONS

WHY CHOOSE POGO - OUR ASSETS

PUBLICRELATIONS

MARKETING GRAPHIC DESIGN

ANGKORW Group of RestaurantKing's Road Angkor

Eric & Thierry StockerLa Crêperie

CAN'ARTSamatoa

An agency founded by two complementary, skilled and experienced business partners, both in Europe and Cambodia :

Pauline de LANGRE (Art Director) is Graphic De-signer and Illustrator focused on turning business objectives into graphic actions. She coordinates actions with partners : print, web, photo, video.

Grégory MARIE (Managing Director) has more than 10 years experience as Marketing manager, Market analyst and Strategy consultant in differ-ent sectors like FMCG, Clothing industry, Domes-tic appliances and Mechanical Industries.

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Strategical step : audit package - complete checking of your marketing strategy with report and recommen-dations.Tactical step : actions plan development package - your strategy is relevant, but you still need to determine and prioritize tools to reach your goals and to optimize your budget.Operations step : field marketing package - the roll-out of the actions plan, this program includes the compression of your sales cycle, expansion into new clients and execution of strategic sales campaigns. Field marketing is a critical sales accelerator.

Web design, development and hosting : from concept to hosting, including database development and management, crafting website.Search Engine Marketing – SEO and SEM : integrated approach combining on-page and off-page SEO that delivers traffic and leads, and a paid search (SEM) approach to ensure quality leads at the lowest possible conversion cost.

Grégory MARIE - Tel: 092 142 761 • Pauline de LANGRE - Tel: 089 215 868contactuspogo@gmail.com / skype: pogo.agency

CONTACT

Logo and Branding : we work with you to find the best graphic design to match recognition, emotional re-sponse and understanding. We develop a graphic charter by assembling guidelines to protect your visual identity.Medium and printing : brochures, catalogues, flyers, leaflets, magazines, books, stationary, posters, banners, signage, webdesign and more.Art Coordination : photoshooting, video and packaging.

Copywriting : we can help you with competitive copywriting skills - to express exactly what you want to say - to promote your business ; as selecting content to promote your product,is about putting together: the few choice words for your slogan.Media Relations and Publicity : on your specifications, we can deal with these main subjects such as Con¬sumer Press or Trade and News Releases, Social Media, etc.Targeted communications : find the perfect match and timing to deliver messages to Employees, Customers, Investors or Stakeholders.Topic communications : some situations or issues require dedicated communication means, especially when talking about Crisis Management or Corporate Social Responsibility.Special Events and Promotions.

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MARKETING

DIGITAL MARKETING

GRAPHIC DESIGN

PUBLIC RELATIONS

SOLUTIONS PROVIDED - CORE CAPABILITIES

SOLUTIONS PROVIDED - INTERNAL RESOURCES OR AS PRIME CONTRACTOR