poets & romantics sarah m. goethe-jones may 2015 running from work to play and everywhere in...
TRANSCRIPT
Poets & RomanticsSarah M. Goethe-Jones
May 2015
Running from work to play and everywhere in between doesn't need to
affect your style.
These easy, classic pieces from Lady Sarah wear well no matter what the time of day, keeping you chic around the clock.
The Customer
Demographic
Female Age – 21 – 40 College Educated Grad student or has career Athletic/Healthy Upper Middle Class to Upper ClassFashion Conscious
Psychographic
CreativeWell-read
SophisticatedSuccessfulSociableEccentricRomantic
The Concept
The Fabric/Print Story
Polished Cotton
Ponte
Wools
Chiffon
Silks & Satins
Spring
Delivery 1Color Story
Look 1Work to Date Night
Leave behind the cardigan, throw on a necklace – go from the office to romantic date night
Look 2Country Wedding
Look 3Work to Night at
Home
Look 4London Fashion
Week
Tailored crop top and pencil skirt
Look 5Exhibition Opening
Gala
Summer
Delivery 1Color Story
Look 1Day in Brighton
Look 2Country Picnic
Party
Look 3Day at the Lake
Look 4Day atMarket
Look 4Summer Evening
Wedding
