podcasting 101 podcamp seattle 20 june 2008 kathy gill
TRANSCRIPT
Podcasting 101
Podcamp Seattle
20 June 2008
Kathy Gill
MP3 + RSS =
Podcast!
2006
Why Podcast?
• 18% of the US population; 9% in the prior month (eMarketer, Apr 2008)
• Time-shifting
• Internal/External
• Our audience is changing!
How Do You Find Them?
Competitive Analysis Time:
Who’s Doing What, Where and
How?
How Do You “Consume” Them?
Subscribe!
Listening is key to learning how to produce (or sponsor)
your own.
How Do You Create
Them?
Audio or Video?
• Mike(s) + computer• iPod, phone, Skype,
digital recorder• Audacity• Garage Band
• Camera (Flip, phone, Digital PAS, DV camcorder)
• iMovie• Movie Maker• Quicktime Pro• Final Cut• Adobe…
Write For The Ear!
“Reading most long sentences is like trying to
nail Jell-O to a wall.”~ David Clark (writer)
Marketing Tip: Social Networks Are Places We
Hold Conversations
Seminar v Lecture
Cocktail Party v Concert
Before You Podcast …. Blog
• Easier (text is quicker)
• Develop voice
• Develop networks
Questions, ideas, further conversations …
• Kathy Gill• [email protected]
.edu• kegill on Twitter• Facebook, LinkedIn