IIR's Search for Revenue within the Digital Environment

“People First. Platforms Second.”

We’ve been disrupted.

+ =

The challenge is not so much a technical one.

It has more to do with maximizing opportunity

in our new environment.

Unanticipated Democratization:aka “The Spaghetti Mess”

Not one idea but tons of ideas.

Think Tanks

Resolving Habitual Value Conflicts Prototypes:

• The Social Media Brand Am-bassador

• The Social ABC (Always Be Closing)

• Peer to Peer Maintainence

• The Permanent Community

• The Year Round Influencer

• Self Sustaining Mobile/online Strategy

• Online chat/board posting through LYNC

External Partner Recommendations

Unification must occur before coming up with a productriCardo Crespo, Global Creative Chief, Fox

SoMoLo - agile problem solv-ing - hyper focus on customerBRANDX Mobile

Revamp website - focus on brand building - integrate mobileFUSED180

"Crowdweaving" co-creation platforms - simplify MR data collection via digitalKLCommunications

TEDX branding model - gen-erate immediate revenue through low cost video pro-duction and brand buildingWALLACE CHURCH

Connecting dots with focused content and digital partnering in the events areaSTYLUS

Employee Recommendations

Comprehensive Social/digital Strategy FEI 2013Valerie Russo

Microsoft LYNC integrationGreg laRosa

Newfangled Website OptimizationJoe LiBrizzi Tony Primavera

Think Tanks Dan Madinabeitia

Webinar sales platformJon Sax

The Phish ModelGreg LaRosa

Selling whitepapersRichie Adomako

Create a Disruptive Digital Product Prototypes:

• The Boardroom Blitz

• KnowledgeQuest

• The Boardroom Blitz

• The "I Like It" Membership program

• The Business Safari Walkabout

The Deeper Dive Prototype:

The centralized IIR corporate website portal that acts as a resource center includ-ing cross divisional promotion, eCommerce and branding among other things

Tools to execute upon those ideas.

Digital “Tool Box”

AAmazonAndroidAnnotary______________________

BBehanceBloggerBump (business cd app)______________________

CChat 1 MessengersCloudConnection 4GCozi Shared grocery AppCrowdvine______________________

DData baseDeliciousDeviant ArtDiasporaDisqus______________________

EEmail (gmail, yahoo, etc)Evernote______________________

FFacebookFacetimeFlickr______________________

GGchat/YchatGoodreadsGoogle AnalyticsGoogle +Google Search______________________

HHoot SuiteHouzze______________________

IInstagramInstant MessagingiPadiPhoneiPod

JJujama______________________

KKickstarterKindleKlout______________________

LLast FMLinkedIn______________________

MMicrosoft LinkMogMyspace______________________

N9Slides______________________

PPandora PinterestPlancastPodcast______________________

RReddit______________________

SSales Force ChatterSkypeSlideshareSnap ChatSoundcloudSpotifyStack OverflowStumble Upon______________________

TTask RabbitTextingTumblrTwitter______________________

VVirtual AssistantVisually______________________

WWebinarWhat’s Up App!WordPress______________________

YYchat/ GchatYornYouTube______________________

ZZerista

The Challenges:

1 - The “spaghetti mess” 2 - Don’t know next steps (too

many ideas, too many tools)

The Solution:

We create a centralized focus and we harness the disruption.

Centralized focus.

• Redesign IIRUSA.COM so that it showcases digital "conferencing" products and services

• Our new ‘centralized’ mantra - Always recognize, enable and promote online success

Where to go

Right now• 42,000 unique pageviews - 2012• 50,378 views from Sept 2012 - Sept 2013

(25% increase in 9 months)

The present page has valuable potential for testing ‘conference business’ ideas. Visitors to iirusa.com are interested in ‘conferencing.’

IIRUSA.COM

Where do we begin?...

What does that look like?...

Search Functions (per existing set up)

Product TESTING

Content TESTING

Behavior TESTING

Drive Revenue/ Lead Gen

TraditionalIIR Traffic

Revenue/Lead Gen

iirusa.com

old customers/new customers

150 NEW VISITSPER DAY

Harness the disruption.

The digital take over in the past decade has disrupted IIR. If we shift to embrace this reality we can harness it.

effective disruption generates new revenue(sometimes a lot of it)

minimum annual revenue of

$2 billion

$3.4 billion annual sales

$224 million in annual sales

DisRuPt...

Embracing the “spaghetti mess”...

the competitive landscape of the conference industry by providing an unexpected solution.

2

1

IIR’s disruption to the conferenceindustry...

What if we created a ‘conferenceless’ conference?

• it will last 24/7/365

• it will be network focused (not content focused)

• it will be both free and expensive

What about the ‘business’ part?

Initially - Reconsider New Media:

• Webinars.• Videos.• Podcasts.• Blogs

Long Term:

• Professional Growth Facilitation• Business Development Facilitation• Speaker Training• Publishing

What “products” are we talking about?

A pathway to an IIR subscription model(s) begins

Look for exponential number growth - if we can’t monetize use it as brand leverage

Rockin!

Like how that sounds!

• M-Division now pulls in about $200k

- a more digitally focused market begins with a rock solid email optin strategy AND to begin to ex-panding into launch market areas.

- lower risk market testing (for both event and digital businesses

- Getting people's email addresses will create new leads within our existing markets paving way for new revenue generation

• From a centralized perspective, we take this momen-tum and scale it across divisions

• We then share, partner, and solicit sponsorship

Keeping Our Balance is Key:The dynamic remains "win-win" for IIR and its divisions

Webinars: the Proven Example... How do we expand?

YAY!

• Can take our time (compared to what we’re accustomed to) - No dependence on an event marketing cycle

• No hotel/venue costs

• Much of the testing can be low cost once we create the right digital infrastructure

• Digital is exact - gravitate towards exact performance metrics

• We would be first - ground breaking companies tend to benefit for long periods of time while others play catch-up

Advantages to Growing this Business

PREMIUM MODELS:

TED/TEDx • Standard Membership: $7500 / year (All attendees must apply for membership) STYLUS • Access to website $20,000 / year - 3 users APPLICATION BOOT CAMP • Attendance: $14,000 for 4 days

STANDARD/LOW COST MODELS (IN THE DESIGN SPACE):

HOW Design Conference • Video series (mydesignshop.com) For full 2013 Conference: $150 - $525 For sessions (75 items): $25 each • Webinar series - mydesignshop.com

(31 items at): $30 - $100 LINDA.COM Membership website: • Monthly/annual premium/starndard - $25 - $375

“IIR-STYLE” MODELS:

IQPC CONFERENCES multiple conferences company No real digital revenue model • Video access - Free • Webinar access – Free upon registration (for data collection)

TERRAPIN CONFERENCES multiple conferences company No real digital revenue model • Video – home page uses video in “advertisement style” • Webinar access – very light activity – multiple Dead links to webinars – nothing active

The “WhiteSpace”

A Brand Emerges

• Immediately identify and pursue potential markets

• Communicate our intent

• Apply our knowledge and skills to execute intent

• Find, promote and maintain advocacy

Wang Xiaoying

Risks in Not...

We don’t want to find ourselves in a position where listening to our present customers prevents us from finding new customers.

What does this look like?