#pncamp - a bootcamp for software product leaders
Post on 17-Oct-2014
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DESCRIPTION
Find out more details about the Scale Hacking & Discovery hacking sessions at #PNCampTRANSCRIPT
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PN CAMP4th and 5th DECEMBER, 2013 www.pncamp.in
Product Leaders Bootcampby Invitation Only
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REBOOTING YOUR
• PNCamp is a Bootcamp for Software Product Leaders.
• So, you have a product. Some direction. Maybe even traction. Why a Bootcamp?
START UP
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THE NEW KYC
• Most Startups are born to solve a perceived problem. This is the problem-solution fit.
• They have an approximate idea of whom to sell to.
• First Year: these assumptions change many times over. What next? Do you really Know Your Customer?
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ONLY FOR THE BATTLED
• Battles make you stronger, even if the war is yet to be won.
• Nothing to be gained by blaming yourself, or the market, or the customer.
• Interested?
• Want to make sense of this battle and crack the formula to win the war?
& BRUISED
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“PN CAMP – BOOTCAMP FOR PRODUCT LEADERS”
IS FOR THOSEGETTING FIRST 10 CUSTOMERS ? GOING BEYOND FIRST 100 CUSTOMERS ?
CUSTOMER DISCOVERY STAGE HAPPY CONFUSED STAGE
OR
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WHAT WILL PARTICIPANTS GOTHROUGH IN DISCOVERYHACKING
FULL DAY BOOTCAMP
ENTREPRENEURSHIP IS A 7-YEAR BITCH
Picking the right battles
Design driven customer development
Experiments never killed anybody
Shameless is the new 'sexy'
24 24
24 24
Attend Together
Cohorts
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DISCOVERY HACKINGSESSION FACILITATORS
• Picking the right battles by Shashank (Practo) and Sridhar (ex-Zoho and InMobi)
• Design driven thinking for customer development by Harshit Desai
• Experiments never killed anybody by Rajan
• Shameless is the new sexy – Kunal Shah (FreeCharge) and Avlesh (WebEngage)
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WHAT WILL PARTICIPANTS GOTHROUGH IN SCALEHACKING
15 15
15 15
Mandatory
Groups
Opening Plenary
Selling in India (Mandatory)
Selling Abroad (Mandatory)
Lunch
Positioning or Direction
Quick Bites- 1: Writing Good Copy
Forum -1
Quick Bites - 2: Positioning for getting
acquired
Quick Bites - 3: "Using Social Media for Sales,
Support and More"
Quick Bites - 4: "PR - How to get featured in Tech Crunch, spending
$0"
Dinner/Drinks/Closing
15 15
Optional
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SCALE HACKING SESSION FACILITATORS• "Great Indian Street Fight" by Dhiraj Kacker
• "Dancing with Elephant/Winging in the new flat world" by Samir Palnitkar & Girish Mathrubootham
• “Customers buy benefits, not features“ by Shankar Maruwada
• Positioning for Getting Acquired by Jay Pullur & Sanath Rao
• “How to get featured in Tech Crunch, spending $0” by Valerie Wagoner
• “The Forum” by Sanjay Shah
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THE EXPERIENCE
• Experience how people open up when they understand the only purpose is to help each other
• Experience how today’s leaders do more listening and less talking, with an intent to help
• Experience how your Startup can walk away with sharp insights cooked in the fire of peer learning and guided discussions
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THE FACILITATORS
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THE VOLUNTEERS
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THANK YOU