pm bbc webinar december 2016
TRANSCRIPT
DECEMBER WEBINAR With Bree James and Andrew Griffiths
WELCOME
DON’T FORGET WHAT’S INCLUDED AS PART OF THE CLUB
1. THE NEWSLETTER Filled with great videos and articles all designed
to help your business do what you do better.
NEWSLETTER CONTENT THIS MONTH1. ARTICLE - Make the most of January (the timing is good for this one). 2. VIDEO 1 - How to make a splash on social media 3. VIDEO 2 - The hidden influence of social media 4. VIDEO 3 - How to get your ideas to spread 5. The top 10 Social Media Blogs (a lot to learn from these) 6. An online course - and it’s free! 7. ARTICLE 1 - How to learn Social Media - 41 resources for beginners 8. ARTICLE 2 - Social media is here to stay, the trick is to figure out how to use it in
your business. 9. ARTICLE 3 - 7 Non Irritating Ways to Network Online - A skill set we all need to
master.
2. THE WEBINARS You can send in your questions.
Or ask on the webinar. We will talk about the month theme.
And see where the conversation takes us.
3. THE DEEP DIVE VLOG You can send in your questions.
Or ask on the webinar. We will talk about the month theme.
And see where the conversation takes us.
5. THE PRIVATE FB PAGE Just a good place for discussion, to give some
feedback to ask some questions, to interact however you would like.
ALL OF THE INFORMATION CAN BE FOUND:
www.pakmag.com.au/pbbc
SO, CLEARLY THIS MONTH WE ARE TALKING ABOUT:
The enormous world of Social Media
Does the term “Social Media”
make you feel like this?
THE EVER INCREASING WORLD OF SOCIAL MEDIA
1. The role it plays in running our business. 2. The changing platforms. 3. Finding the right strategy. 4. Sharing your stories. 5. Outsourcing your social media. 6. Staying sane with social media.
WHAT IS SOCIAL MEDIA?
WHY ARE THERE SO MANY OPTIONS?
Let’s talk a bit about SOCIAL MEDIA and the role IT playS in
our businesses?
Business DEVELOPMENT
CONNECTING AND ENGAGING WITH OUR CUSTOMERS
UPDATES ABOUT NEW THINGS (PRODUCTS, SERVICES, EVENTS)
SPECIAL OFFERS
CHANGES WITHIN OUR BUSINESS
SHARING OUR BUSINESS STORIES
AND MUCH MORE ON A DAILY BASIS….
WHAT ARE THE MOST COMMON SOCIAL MEDIA PLATFORMS PEOPLE USE IN
BUSINESS AND WHY?
BLOG
LINKED IN
SNAPCHAT
YOU TUBE
AND, AND, AND……..
HOW CAN YOU DECIDE WHICH ONE IS RIGHT FOR YOU?
WHO HAS THE TIME TO BE ACROSS ALL SOCIAL MEDIA PLATFORMS?
MASTER ONE OR TWO THAT SUIT YOUR STYLE REALLY WELL.
WHAT DO WE DO?
WE’VE SPOKEN A LOT ABOUT STORYTELLING AS PART OF THE PAKMAG BUSINESS BOOSTER CLUB.
HOW DOES IT APPLY TO SOCIAL MEDIA?
CAN YOU OUTSOURCE YOUR SOCIAL MEDIA?
AND HOW DO WE STAY SANE WITH SOCIAL MEDIA?
OUR TOP 10 TIPS TO HELP YOU MASTER SOCIAL MEDIA…
1. CHOOSE THE RIGHT PLATFORMS THAT YOUR CUSTOMERS WILL BE USING. 2. MASTER THE PLATFORMS THAT YOU ARE GOOD AT. 3. IT’s BETTER TO MASTER 1 or 2 RATHER THAN BE LOUSY AT 5 0R 6. 4. CREATE CONTENT WORTH READING/WATCHING. 5. BE CREATIVE, HAVE FUN. 6. GET OUT OF YOUR COMFORT ZONE. 7. BE CONSISTENT WITH YOUR POSTING. 8. BE HELPFUL. 9. BE CAUTIOUS (DON’T DO DUMB STUFF) 10. BE RESPONSIVE.
PHEW….
THE BOTTOM LINE FOR YOU AND
YOUR BUSINESS IS….
SOCIAL MEDIA IS HERE TO STAY. THE PLATFORMS WILL CHANGE.
BUT THE ROLE WON’T. TREAT IT SERIOUSLY.
IF YOU WANT SOME HELP WITH YOUR SOCIAL MEDIA…
DROP US A LINE…WE’VE GOT A NEW PRODUCT THAT MIGHT BE PERFECT FOR YOU…
NEXT MONTH….LEt’s GET THE YEAR STARTED WITH SOME SMART SALES
ADVICE.
SOME COOL BUSINESS IDEAS
PATAGONIA PUTS THEIR MONEY WHERE THEIR MOUTH IS. WE LIVE
IN AN ERA OF GROWING SOCIAL CONSCIOUSNESS.
THANK YOU FOR TUNING IN
MERRY CHRISTMAS FROM THE PAKMAG TEAM.