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please consider using mobile web instead of apps

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Making an effort to cool the much heated romance between companys and iPhone Apps. Mobile Web is often the best business case for your mobile services. Give it a try!

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34% of Mobile Phone Owners Browse the

Mobile Internet, Use Applications or Download

Content (Mobile Media Users)

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/The_State_of_Mobile_EU5_Mobile_Media_Landscape_and_Trends

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/The_State_of_Mobile_EU5_Mobile_Media_Landscape_and_Trends
Page 11: Please Consider Using Mobile Web Instead of Apps

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/The_State_of_Mobile_EU5_Mobile_Media_Landscape_and_Trends

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/The_State_of_Mobile_EU5_Mobile_Media_Landscape_and_Trends
Page 12: Please Consider Using Mobile Web Instead of Apps

14%

25%

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/The_State_of_Mobile_EU5_Mobile_Media_Landscape_and_Trends

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/The_State_of_Mobile_EU5_Mobile_Media_Landscape_and_Trends
Page 13: Please Consider Using Mobile Web Instead of Apps

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/The_State_of_Mobile_EU5_Mobile_Media_Landscape_and_Trends

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/The_State_of_Mobile_EU5_Mobile_Media_Landscape_and_Trends
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http://advertising.aol.com/sites/default/files/webfm/research/SmartPhone.pdf

Planning dinner? Shopping for

and cooking

dinner

http://advertising.aol.com/sites/default/files/webfm/research/SmartPhone.pdf
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http://advertising.aol.com/sites/default/files/webfm/research/SmartPhone.pdf

http://advertising.aol.com/sites/default/files/webfm/research/SmartPhone.pdf
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Transportation

And services around that

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Visit at www.dsb.dk

“But where’s that bus?

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© Creuna

IS YOUR WEBSITE WELL CONNECTED?

Feeds with context

and user relevant

information

The whole social

shabang

API’s for thirdware

Webservices

19

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When building apps you experience new challenges

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When building apps you experience new challenges

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When building apps you experience new challenges

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When building apps you experience new challenges

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When building apps you experience new challenges

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But you can

make it look

better!

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Any mobile device sold today can visit that website

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Any mobile device sold today can visit that website

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Any mobile device sold today can visit that website

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Any mobile device sold today can visit that website

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Any mobile device sold today can visit that website

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Any mobile device sold today can visit that website

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Desktop website

Mobile website

Public place television

SMS dialog

iPhone App

CMS

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Website

Content URL/Hierarchy Layout

TouchDevice

Layout

FeaturePhone

Layout

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