“playtime loves japan” pop up shop comes to new york july 30th to august 1st
TRANSCRIPT
“PLAYTIME LOVES JAPAN” POP UP SHOP COMES TO NEW YORK JULY 30th TO AUGUST 1st
DESIGNER SAMPLE SALE OPEN TO THE PUBLIC TO BENEFIT K.I.D.S. JAPAN EARTHQUAKE RELIEF
Playtime New York, the international trade show dedicated to the universes of children, junior and maternity, is again hosting a Pop Up Shop during the show, July 30 – August 1, 2011, at SoHo’s 82 Mercer (82 Mercer Street between Spring and Broome Streets, 9am – 6pm, 5pm the last day). This season, entitled “Playtime Loves Japan,” 100 percent of the proceeds will benefit K.I.D.S. (Kids in Distressed Situations) Japan Earth-quake Relief. Merchandise, donated by the designers, will be sold at 70% off the retail price. The shop will be open from 10am to 6pm on Saturday and Sunday, and 5pm on Monday.
Brands participating include Antik Batik, Baby Version Rock, Bensimon, Flora and Henri, Green Kids, Hélène Cousin Bébé, Kico Kids, Le Marchand d’Etoiles, Little Marcel, Sunbird, Zef, and many more.
At the recent Playtime show in Paris, “Playtime Loves Japan,” in partnership with “Hope and Love” and “Labo love Japon,” generated 31,492 euros in sales, with the funds going to three charities – Kids Saver, Bonyu Kensa Network and Save the Children Japan. Consumer access to the show will be restricted to the Pop-Up area only.
Visitors will have the opportunity to purchase special limited edition posters created by French first-graders inspired by Japanese artist Minh Vo, a member of the artist collective 372 Pixels. Minh Vo decided to tell stories about his country, his culture, his flag, to demonstrate to students the plight and drama experienced by children in Japan after the disaster. As a result, the children of Saint Thomas Aquinas school in Toulouse, France, were in-vited to free their imagination and compose illustrations in the colors of the country of the rising sun. Upon lear-ning about the project, Easy Peasy designers Camille Levai and Sebastian Germès, wanted to unveil and sell the artwork to benefit earthquake/tsunami victims. The exhibition debuted at the 10th edition of Playtime in Paris and will also be available at the New York and Tokyo’s shows. Proceeds from the sale will also be donated to K.I.D.S.
K.I.D.S. is a global charity of leading retailers, manufacturers, and licensors of children’s and youth products, in partnership with major foundations, committed to helping improve the lives of children and their families who are ill, living in poverty, or are victims of natural disasters. K.I.D.S. pioneered a unique charity model more than 25 years ago that today aligns hundreds of companies with more than one thousand leading local agencies in the United States and Canada. 85% of our donations are distributed to agencies in the U.S. and the remaining 15% to countries abroad. This alliance donates children’s clothes, books, toys, and juvenile products… and brings hope… to children and their families at risk.
Playtime New York offers a comprehensive international selection of today’s best collections in the children’s and maternity marketplace. The show encompasses infant and children’s clothing, shoes and accessories, baby gear, toys, deco/design products, childcare and maternity. The stunning venue, 82 Mercer, reflects both a creative and commercial style, in one of New York’s trendiest neighborhoods.To download high resolution images from the last show, please visit www.playtimenewyork.com/download/pictures
ABOUT K.I.D.S.
ABOUT PLAYTIME
Contact Elaine Hamnett / Playtime New York Tel 212 925 6349 E-mail [email protected]
POP UP SHOP
LOVES JAPAN
THE SMALL RED DOT POSTER COLLECTION