1. The Viral Matrix

2. Want voice over?Email me at
considerwell@gmail.com.That is my personal email. Ill send you a 15 minute with voice that helps.
3. New Rules of The RoadCustomer Acquisition Revenue - Growth
Understanding The Viral Matrix Concept
We dont think it is as daunting as it looks.
Neither is it as easy as some make it appear.
Todays Speaker:
Phil Larson
4. The Viral Matrix concept says something like this:
The greatest results in any promotional effort or company's or organization's acceptance come from a synergy of multiple touches using multiple methods, not any one item. The product or idea or group builds a viral environment where an indefinable point or group of points goes viral and begins to produce results. In a marketing thrust mass, social, direct, mobile, and online components all represent layers of touch.
Infotrends recently reports from research that using 2.7 touches across the layers gets best results with some seeing 30% uplifts from prior results. The matrix constantly is developing new extensions and has to be tended and measured for any healthy organization. Social networks in the Social layer like Facebook, Twitter, and Linkedin can't ignore Hi5, Orkut or Nexopiea - even if you think you are only going USA. A Canadian or a Brazilian could be the link to a next door neighbor needing your services. You can't stop at Social Network - maybe your virus needs Social News in the layer like Digg. Direct layer can't be limited to mail or email or phone or text (which is also in the Mobile layer). It might take two or more along with Social News. The more extended and intentional the environmental layers touched, the better chances of going Viral.
5. Viral Matrix
6. The Deck
Think of this concept like a deck of cards.
Social is Hearts Emotion.
Direct is Diamonds Results
Online is Clubs Beat the Competition
Mobile is Spades Trump
Joker is an Idea If you know and use it, it can be a wildcard to win.If you dont know it, it can kill your game.
7. Some of the Cards
There is so much to master in the game, it can be daunting.
8. All you can see is the back of the hand of others who are playing.
9. (P+M+C)n
There is a simple way to package information that, under the right circumstances, can make it irresistible.All you have to do is find it.Malcolm Gladwell, The Tipping Point
10. Jokers Are Wild or Wicked
11. Explanation
12. Results
13. Quotes
14. Examples
15. Direct -Diamonds of Response
16. Online ToolsClub the Competition
17. Social ToolsEmotive Hearts
18. Mobile ToolsTrump Card
19. Big Idea Card
So you have a big idea you want to address.
How would you play this hand?
20. Disclaimer:
These are my ideas and opinions,
not those of grafaccent or other
organizations of which I am a part.
21. Craziness:This is a real digital on demand deck
of cards.Email me your information and well print
a deck and mail it to you.