In my personal experience, project management is one of the most important andpractical skills you will ever learn in Ateneo that you’ll surely apply when you’re inyour chosen career. Unfortunately, it is one that isn't really emphasized in any ofour classes.

That’s where you co-curricular activities comein. More specifically, this is where ACOMMcomes in.

Aside from advocating responsible mediapractice, ACOMM- being a homeorganization- fulfils two important roles in thelives of the Communication majors: provideopportunities and experiences with a multi-disciplinary approach to communication andmedia practice (with regard to Advertising &Public Relations, Image & Sound Production,Film & Media Studies and Journalism), andoffer a practical application ofCommunication-related concepts. Projectmanagement is applicable in both categories.

Aside from advocating responsible mediapractice, ACOMM- being a homeorganization- fulfils two important roles inthe lives of the Communication majors:provide opportunities and experiences witha multi-disciplinary approach tocommunication and media practice (withregard to Advertising & Public Relations,Image & Sound Production, Film & MediaStudies and Journalism), and offer a practicalapplication of Communication-relatedconcepts. Project management is applicablein both categories.

Handling projects is something I’ve grownreally attached to. I have managed a lot ofthem. I can honestly say that very little ismore satisfying than the feeling ofsuccessfully handling a project and receivingthe well-deserved praise and recognition forit, especially when you’ve nurtured it formonths as if it were your own baby. I knowit sounds weird and creepy, but trust mewhen I say that you will know the feelingreally soon.

Take note: managing a project- with all thecomplexities of organizing the program,contacting speakers and sponsors, takingcare of the logistics, documenting and

promoting the event or handling thefinances- can never be done alone. It reallytakes a good and solid team to create asuccessful project. It is neither for the faint-hearted nor the lazy.

But don’t let yourself be too intimidated. Wewon’t leave you hanging. Don’t worry! Thisis why there are these two little things calledthe Playbook and the 8-Step Plan. Treatthem as your guide. In here, you will see theprojects organized by ACOMM membersbefore you. Hopefully it will give you aglance and proper insight as to how we’vedone it before and just how far you can takeit and mould it into your own. Hopefully,this takes a little pressure off the many how-to’s and what-not’s of project managementso that you can go crazily creative with ideas.

Good luck and have fun!

♥ Abby

P.S. Don’t forget that aside from your ownproject teams, you have a solid and reliableset of officers behind you that will try tohelp in any way they can. You will never bealone!

Abby VillanuevaPresident

JULIENNE JOVENCOCO VP

CAMILA BENIPAYODOC & PUB VP

YEN MERCADOFINANCE VP

EUNICE DAUZPROJECTS VP

RAIZA MACARAEGHR VP

MEG REYESCOCO AVP

ALEX MENDOZAFINANCE AVP

SAM LICHAUCOHR AVP

GETT BALADADDOC AVP

CHESSY LUNAPUB AVP

DAPHNE GENERALEXTERNALS AVP

TONY BATTUNGINTERNALS AVP

thrust

goals

To strengthen CoCo as a department by reactivating members in order not only to reinforce but also to build new ties and a unified, reliable org database

1. To effectively aid different projects with quality sponsors2. To properly orient and inform all CoCoAs of duties,

responsibilities, and tasks that come with being a CoCoA3. To develop new sponsor relationships while

maintaining/improving good relations with existing sponsors

4. To have 60% of CoCoAs participating in various ACOMM projects, not only those they are assigned to

Roles & responsibilities COCO OFFICERS COCO MANAGERS

1. Watches over the first consultations of each project. If unable to do so, gets updates from CoCo Managers

2. Edits the soft copy of the marketing letter and sends it back to COCOA/s

3. Signs the hard copy of the marketing letter and submits it to OSA

4. Sends letters most especially through the department email

5. In charge of MOAs. Submits final MOA to OSA

6. Sends and informs parties (Doc&Pub and/or PMs) regarding sponsor logos

7. Meets with sponsors along with COCOA8. Provides Cover Letter and writes the

Accomplishment Report. Sends Thank You Kits9. Presides over the Post-evaluation with the rest

of the EB-core present and gets the evaluation of the event from the COCOA/s

10. Constantly updates Facebook and other online accounts

11. CoCo officer/s fill out Client Identity Guide and sends client an acceptance/decline letter after deliberation

12. Fills out a Contract Report after a client meeting and constantly updates it

13. Informs all CoCo members of departmental efforts

1. Presides over consultation/s along with entire Project Board. Drafts Event Activity Report.

2. Acts as the head of the CoCo team for the specific project he/she is assigned

3. Coordinates with the Project Board especially regarding major decisions to be made per project

4. Guides new COCOAs throughout the whole process of obtaining sponsors for a project

5. Gives valuable insight to the team based on past experience with similar ACOMM endeavors

6. Meets with sponsors along with officers and/or COCOAs

7. Supervises COCOAs in preparing Thank You Kits

8. Updates COCO Officers regarding the status of assigned project

COCOAS DATABASE TEAM PR TEAM

1. Finds venue for consultation/s and reminds the PM about it as well as the ff. matters: Finance budget and possible sponsors

2. Prepares list of contacts (name, email or fax number) so that as soon as the letters are approved, sending would be easy.

3. Fills out Minutes of the Meeting after every consultation

4. Sends soft copy of marketing letter to CoCo officers

5. Submits 2 hard copies to the CoCo officers for signing

6. Submits Marketing Letter with Packages to OSA for approval.Constantly follows up

7. Unless the CoCo officer/s are unable to do so, the assigned COCOA/s are to update the sponsors

8. Helps in preparing MOA and signing of the MOA

9. Prepares Thank You kits10. Attend Post-Evaluation11. Must attend assigned events

1. Updates the ACOMM database after every project and includes all relevant information, including notes on the partnership made

2. Coordinates with CoCoteam of each project

3. Has exclusive access to the complete org database to prevent “sponsor stealing”

4. Collates the list of all ACOMM members’ contacts for sponsors, speakers, venues, etc.

5. Along with EB-Core, releases database information to members who need them

6. Creates a clean and organized database for the organization

7. Refers to database to find sponsors who have been consistent org partners. Suggest these to CoCoManagers

1. Creates and sends press releases to all ACOMM sponsors, regardless of current activity, on projects finished and future projects

2. Entices inactive sponsors to participate in upcoming projects

3. Updates recent sponsors on turnout and description of finished projects

4. Keeps communication lines with sponsors open throughout the whole year

Department policiesa. First Consultation

- Persons involved: • CoCo VP and/or AVP, Project Board including

CoCo Manager, and COCOAs. - Target time:

• Major Events: 4-5 months before the project• Minor Events: 2-3 months before the project

- Tasks: i. Provide a brief description of the project from

Project Managersii. Introduction of CoCo Managers, COCOAs, and

their tasks.iii. Expectation Setting for all departments.iv. Sponsorship possibilities.v. Drafting of possible marketing packages. (COCOAs

can suggest which marketing packages are apt for the event)

vi. Organizing the calendar, Event Activity Report.

On S

ponsorships

Meeting of plans: Picture of project board

per project, list of sponsor ideas

Write a letter and create marketing package:

Jpeg file of letter with highlights of edits

Get CoCo officers approval:

Picture of me and Meg with letters

Edit and print:Hard copy of letter

Get OSA approval aka stamp:

OSA incoming-outgoing drawers and Ms. Jen

Send to sponsors:Email, text, call photos

Constant follow up with sponsors regarding their

decision:Text, call, etc.

Finalize deal, write MOA:

MOA jpeg w/ highlight of important parts

Get OSA approval aka stamp:

OSA incoming-outgoing drawers and Ms. Jen

Sign with sponsor: Picture of person in

business place

Follow thru with MOA:Event pictures of taking

pictures of sponsors

Thank you Kit:Print screen of folder of thank you kit contents

(videos, poster file, etc.)

b. Marketing Letter & Packages- Persons involved:

• CoCo VP and/or AVP, Project Board including CoCoManagers, and COCOAs.

- Tasks:

c. Sending of Letters- Persons involved:

• CoCo VP and/or AVP, CoCo Managers, and COCOAs.- Target time:

• All letters must be sent within two weeks after the marketing letter has been finalized.

- Tasks: i. Sending of marketing letters must be done by the CoCo

officers once approved by OSA.ii. It is the responsibility of the CoCo officers to delineate

tasks.iii. Letters must be sent via personal meetings and/or soft

copies (with electronic signatures).

d. Sponsor Response & MOAs- Persons involved:

• CoCo VP and/or AVP, Project Board and COCOA/s. - Target time:

• Follow-up (Include deadline for response in letter): 3-7 days after sending

• Signing of MOA: 3-5 days after accepting.- Tasks:

i. It is the responsibility of the COCOA involved to follow-up with the sponsors.

ii. The Project Board, COCOA/s and CoCo officers will meet to discuss the organization’s request in the Memorandum of Agreement.

iii. It is the responsibility of the COCOA and the CoCoManager, with the supervision of the CoCo officers, to negotiate with the sponsors with regards to their requests in the MOA.

- Tasks: iv. Once the Memorandum of Agreement has been

finalized between both parties, CoCo officers have the responsibility to have the MOA approved and signed by OSA.

v. COCOA/s involved, accompanied by the CoCo Manager and a/both CoCo officers, must meet with the sponsor to sign the 3 copies of the MOA. (1 for the sponsor, 1 for CoCo and 1 for documentation and future reference.) Officers provide the copies.

vi. All cash and kind coming from the sponsor must be handed during the signing of the MOA or any given date by the sponsor. An acknowledgment receipt must be signed.

Sponsor Response & MOAs

GOALS & thrustsA. Adaptation to the New Structure• Since there are now two Associate Vice Presidents

working hand in hand with the Vice President, the department will have a more efficient work system through a clear and proper division of tasks.

B. Member Skill Development• The department will provide its members with pool-

specific workshops which will be held throughout the course of the first semester. The main goals of these workshops are to offer members opportunities to practice and hone their talents further and to encourage them to become more engaged in their interests and all important aspects of the sub department that they are a member of.

• All members must be able contribute to the organization and be able to participate in the projects.

With this, they will be able to practice their skills more and apply concepts they have learned from the skills training. Every member therefore will be assigned to work on a project..

C. Projects and Accounts Optimization• The official ACOMM and Commotion websites,,

Facebook like page, and Twitter account are the organization’s top priorities when it comes to exposure and information dissemination, and must be updated regularly.

• Contents such as photos and event particulars must be posted as soon as they are available and members must be invited to projects as soon as details for that event are finalized. By doing so, members will be more informed and the projects will have bigger chances of gathering more participants.

Roles & responsibilities Vice President

Avp for Documentation

Avp for Publications

The Doc & Pub VP spearheads the four sub-departments namely Creatives, Photographers and Videographers Pools, and Commotion. Aside from leading the Documentation and Publications AVPs in their respective tasks, he ensures that all promotional materials, post-event coverage, and articles abide by ACOMM’s Visual Identity Guide and are released punctually.

The Documentation AVP, head of the Photographers and Videographers Pools, is responsible for overseeing and delegating tasks to the photographers and videographers which include events coverage and the production of teasers and post-event videos

Leading the Creatives Pool and Commotion, the Publications AVP is in charge of assigning the members of the said pools to work on promotional materials for their respective ACOMM projects. It is also his duty to double-check all articles that go through the Commotion Editor-in-Chief before they are published.

Commotion Editor-in-Chief

Doc & Pub Project Heads

The Commotion EIC is the overall manager of ACOMM’s feature magazine. His tasks include coming up with story ideas, finalizing story lists, editing/revising articles written by the members, and coordinating with the Publications AVP and Doc & Pub VP before any releases are made.

For each ACOMM project, a Doc & Pub member will be appointed to represent the said department in the pitches and meetings of the Projects Department along with the VP or his respective AVP. It is his responsibility to contribute ideas and creative input, and to ensure that all promotional materials are in accordance to what the entire Project Board has agreed upon.

Department policiesa. Recruitment Standards:

• During recruitment week, ACOMM members who wish to join any of the four Doc & Pub pools will be required to submit their portfolio containing past original works. The Vice President and Associate Vice Presidents will assign which projects to give who based on their skill and aptitude.

b. Documentation Process• Pre-project: Project Proposal• Post-project:

i. Project Assessment Form (to be answered by the project head/s)

ii. Project Evaluation Survey (to be answered by the participants after the project proper)

iii. Transcribed Forms of Project Evaluation Survey and Peer Evaluations (the project head/s must evaluate everyone while the committee member/s must evaluate the project heads only)

iv. Project Evaluation using the STAR format (to be answered by the project head/s)

v. Liquidation Report• Courses of Action:

i. Documents must be submitted strictly a week after the project proper to the Vice President or the Documentation Associate Vice President or to acommdocandpub@gmail.com.

ii. All documents must be placed inside a brown envelope or must be zipped in one folder.

iii. Incomplete documents will not be accepted.

c. Promotional Board (EDSA Walk)• Promotional materials approved by OSA can be pinned

on the ACOMM Bulletin Board. Doc & Pub is responsible for removing the promotional materials after the event date.

d. Marketing• Sponsor and client logos can be included in collaterals

and can be featured on our online accounts after approval.

• Courses of Action:i. Logos must be submitted to

acommdocandpub@gmail.com with the subject: ii. Marketing (space) Project Nameiii. Multiple logos must be zipped and attached to one

email only.iv. The email must include clear

instructions/specifications on what to do with the logos.

v. It should also include all the necessary documents (e.g. list of sponsors and website links).

vi. Lastly, it must be submitted at least two weeks before the intended deadline.

e. Photographers’ ID• All photographers from the pool will have their own IDs.

The ID must be worn during official ACOMM events.

GOALS & thrusts1. Train Finance deputies to become potential Finance

Officers2. Effective implementation of the Code of Financial

Procedures.3. Efficient allocation and monitoring of funds

Roles & responsibilities Vice President FINANCE Avp FINANCE OFFICERS

1. Finance VP is responsible for the overall monitoring and allocation of funds.

2. Reviews and approves the budget proposals and liquidation reports

3. Updates the Executive Board on the general financial state

4. Oversees and spearheads all income generating projects of the department.

5. Supervises the activities of the Finance deputies

1. Assists the Finance VP in her responsibilities and duties

2. Assumes the position of the VP in her absence

3. Supervises the activities of the Finance deputies

4. Handles income-generating projects of the department

1. Finance deputies are responsible for all financial concerns of their respective projects

2. They are the working arm of the department; assist the VP and AVP in handling the projects of the department.

Department policiesa. Memorandum of Agreement

• After reading and understanding the Code of Financial Procedures (S.Y. 2011-2012), Project Board must sign and complete informationindicated in the Memorandum of Agreement located at MVP 309.

• Project Board are responsible of notifying the Vice President of Finance (through SMS) when the Memorandum of Agreement is completed. Incomplete memorandums will not be honored.

b. Finance Department Bonds• In order to ensure the strict compliance of the

Project Managers, a bond of P350.00 will be collected from each Project Board. The bond will be returned to the PMs no more than three (3) days after they submit the Liquidation Report.

• Should the project board violate the code of financial procedures a deduction from the bond will be incurred. Violations and their respective deductions are discussed below.

Code o

f f

inancial p

rocedures

c. Finance Deputy• Each project team will be assigned with at least one (1)

Finance Deputy who will handle all finance requirements and whom the VP and AVP will contact for notifications and other concerns regarding their respective projects. This is to create a more efficient way for both the project team and the Finance Department in accomplishing all finance-related tasks.

d. Budget Proposal Forms• Budget Proposal Form (BPF) must be accomplished to

request for fund.i. Download a copy of the form at

bit.ly/ACOMMfinance. Other formats will not be accepted.

ii. BPFs must be filled out accurately; estimates are highly discouraged.

iii. Submit the Budget Proposal Form to acommxfinance@gmail.com.

iv. Finance Deputy must notify the VP and the AVP (through SMS) when the BPF is sent.

• Budget Proposal Forms must be sent ten (10) working days before the project or activity for fund requests worth P5 000.00 and below and twenty (20) working days before the project or activity for fund requests worth P5 001.00 and above.

• Violations/s: A deduction of P20.00 will be issued from the project team’s bond for every day of delay.

• The ACOMM Finance Department will be responsible for providing the final budget. Should there be any issue such as the lack of fund, address it to your respective Finance Deputy immediately and all concerns shall be forwarded to the Finance Department.

Note: Exhaust all means to secure sponsors to handle your project’s extra expenses first. Additional budget allocation can only be made with valid reason.

e. Money Claim• Fund for the project or activity will be released no more

than three (3) working days after the approval of the Budget Proposal Form.

• Money can only be claimed by the Finance Deputy or anyone from the Project Board. S/he is responsible for notifying the VP (through SMS) when they will claim the allotted money for their project or activity within the indicated time aforementioned.

f. Liquidation Report• A Liquidation Report (LR) must be accomplished after

the project or activity.i. A copy of the form can be downloaded at

bit.ly/ACOMMfinance. Other formats will not be accepted.

ii. The Liquidation Report attached with official receipts and other supporting documents* must be submitted strictly three (3) working days after the project or activity. Unused money, if any, must be returned to the Finance Department.

a. All official receipts must be neatly compiled in a bond paper.

b. Official receipts must be addressed to “Ateneo de Manila University” otherwise they will not be honored. Only official receipts, acknowledgment receipts and tape receipts from B.I.R registered establishments/companies/organizations will be accepted.

iii. Submit the form at the Finance VP drop box located at MVP 309. A soft copy of the form must also be sent at acommxfinance@gmail.com.

• If in any case the Finance Deputy is unable to submit necessary receipts, s/he will have to return the exact amount in cash to the ACOMM Finance Department.

• For list of valid supporting documents, refer to section G of this document.

g. Supporting Documents• Official receipts• Cash register tape receipts• Parking and toll fees

• Acknowledgment receipts (for individuals/establishments who does not issue official receipts, ie. Wet market expenses, student services, jeepney rentals)

• Transportation expense report form (for transportations expenses such as tricycle, taxi, LRT and jeepney)

• Project Proposal Form• Approved copy of printed promotional materials (if

any).

h. Other Pertinent Mattersi. Always ask for an official receipt. Address all official

receipts to “Ateneo de Manila University”, otherwise they will not be honored.

ii. Cash register tape-receipts are accepted. No need to ask for an official receipt.

iii. For expenses without official receipts (ie, student services, van rentals, wet market expenses), an acknowledgment receipt can be issued instead.

iv. Transportation expenses (i.e.. tricycle fare, jeep, taxi, LRT, etc) can be included in the budget.

• A transportation report form must be attached to the Liquidation Report.

v. For transactions worth P5000 and above, a check payment might be necessary.

• Notify the department at least three weeks in advance to receive the amount on-time.

• A billing statement from the company must be submitted to Finance Department.

vi. Sponsorships/Donations• All checks issued should be addressed to “Ateneo

de Manila University”• Deposit checks at the Cashier’s office.

a. Fill-out Turn-over Report form.b. Submit it to the cashier’s office with the

check attachedc. Ask for an Official Receipt from the

cashier.vii. Use of members’ personal funds for payment (to be

reimbursed at a later date) is highly discouraged.viii. Download forms at: bit.ly/ACOMMfinance

GOALS & thrusts1. PRO power2. To utilize Public Relations Officers wisely and efficiently 3. Membership activation 4. Meet target quota for membership during RecWeek, make

the members stay active in their department and the organization in general, and make them feel more at home in ACOMM

Roles & responsibilities PUBLIC RELATIONS OFFICERS

1. Represent your block2. Facilitate a two-way open communication between ACOMM

and your block (“funnels”)3. Disseminate (PWET) information/projects/events4. Manage Projects5. ‘Noted’ and ‘Done’ culture6. Self-involvement!

Department policiesa. “Noted” and “Done” Culture

• PROs are expected to reply these acknowledgements accordingly to each and every reminder

b. PWET• PROs are expected to use this procedure in being

the messenger to their block of posts about the organization: Post online, Word of mouth, Emails, and Text messages

c. Regular HR Meetings

d. Individual Consultation• Should be done with the HR VP and/or AVP

e. PPF Check• PM’s shall call for a PPF check with the HR VP

and/or AVP at most 2 weeks before the HR Project

f. Post-Project Evaluations • Organized with HR VP and/or AVP at most 1

week after the Project

GOALs1. Increase the awareness of Ateneans and non-Ateneans alike of the

client services (to be defined) offered by ACOMM by improving and updating the ACOMM website. This will strengthen the identity of ACOMM inside and outside Ateneo.

2. Produce projects that are meaningful to ACOMM’s 10th year celebration such as the ACOMM Homecoming and Internet Radio

3. Improve, polish and focus on the services that caters most to the Ateneo Com Majors

4. Update the PM guides, Playbook, and 12-step plan according to the needs of ACOMM in terms of building the right foundation for its project managers

5. Focus on a more interactive and innovative method of producing projects (as opposed to the usual talks, etc.)

6. Improving on communication methods to track the different projects of ACOMM

7. Create a balance between the internal and external projects of ACOMM

8. More internal and external collaborations9. Every project should be done for a cause10. Create an effective method in project management to assure quality

projects for ACOMM’s tenth year11. Integrating projects with other departments

Thrusts1. Reduce, Reuse, Recycle

- Reduce the amount of projects and retain the ones that truly define the services that ACOMM wants to offer - Reuse and revive previous projects that would help in integrating media communication- Recycle and polish existing projects that helped recognize ACOMM in and out of ADMU

2. Enhance inter-departmental synergy by creating a unified and organized system for all- Improved communication methods- Increased involvement of the different departments to the projects- Unified policies

3. Member Involvement- Utilizing the members and letting them get involved not just in attending the projects but also in planning and executing them

4. Visibility and Transparency- Strengthening the image of ACOMM and its services within and outside of ADMU- VP and AVPs being visible, approachable and open to ideas

5. Do everything for a cause- Projects aligned with the Vision – Mission of ACOMM- Defines our role to society as responsible media practitioners

Roles & responsibilities Project Officers

Project

Managers

Project

Associates1. Oversees all projects of

ACOMM under the projects department

2. Associate Vice President for External Projects handles all projects that are open to non-ACOMM members

3. Associate Vice President for Internal Projects handles all projects that are open to ACOMM members and Ateneo Communication Majors Only.

4. Assists Project Board Members in managing their projects and approves all decisions made by the Project Board

5. Assists the other departments in their own projects.

6. Proofreads and approves all Ateneo related forms and letters under the projects dept. (Includes Project Proposal Forms, OAS long and short forms, letters of invitation etc.)

1. Represents the Projects Department as member of the Project Board

2. Assigns themselves and their Project Associates into several committees which may include programs, logistics, marketing and finance

3. Spearheads in managing the project assigned to them and constantly updates its progress to the Projects Officers

4. Involves their Officers and Associates in project planning, execution and evaluation

5. Prepares the presentations involved in their project which include the pitch and the post-evaluations

6. Refers to the playbook and 8-step plan to aid them in managing their project

1. Serve as the right hand of Project Managers in the process of project management

2. Works with the Project Managers in project planning, execution and evaluation

3. Works with the Project Managers in drafting important forms involved in the project and submits these forms accordingly

4. Sets meetings with the Projects Officers regarding updates such as the Pitch, the post-evaluations, or anything that will address to their needs

5. Refers to the playbook and 8-step plan to aid them in managing their project

Department policiesa. Projects is Ohana

• Nobody gets left behind or forgotten.b. Read and reply

• Reading is fine but a reply (or even a like) is awesome!c. You must you must update to us (via

Minutes and texts etc.)• Communicate with us through text messages, online

posts, and through the minutes of the meeting form, which should be uploaded at most 24 hours after the meeting has adjourned.

• Don’t decide anything on your own! Always inform the Projects Officers of the next steps you plan to take.

d. Be professional• Be respectful to everyone you work with and take

initiative.e. Ask nicely and you shall receivef. Challenge? Accepted!

• Accept challenges and think outside the box.

g. Be in love with your work. Fall in love with ACOMM

• Be invested in what you’re doing, always.h. Be Punctual

• Meetings, deadlines, submissions etc.i. There is no I in T EAM

• Don’t do things by yourselfj. Do everything for a cause

• Projects for othersk. Every idea is important

• Think out Loud!• Don’t keep ideas to yourself

l. Start from something not from nothing

• Refer to the PM guides, Playbook and ask us for concerns

m. Contingency Plan• ALWAYS have a back up plan. Think of worst-

case scenarios because they can happen!

[1] Brainstorm[2] Pitch[3] Paperwork[4] Logistics[5] Sponsors[6] Budget[7] Promotions[8] Post-Project Evaluations

The 8-step plan:This plan will help in managing projects, although this plan does not follow a linear path and some steps may begin simultaneously.

ACOMM NSTP is a tie up with OSCI and a public high school where Communication Sophomores organize

their own tailor-fit curriculum to be taught to the students from the partner school.

Target date: Yearlong Est. time to plan: Yearlong

objectives STRENGTHS

WEAKNESSES

‐ To teach media literacy to theinterested members of the youth andto expose them to the differentactivities involved in the media bypractical means‐ To disprove misconceptions thestudents have regarding the media totransform them into well‐informedmedia practitioners‐ To come up with a lesson plan and aset of activities based on thecurriculum provided. This will bedone mostly through research.‐ To provide an effective system ofcommunication between OSCI, theACOMM participants, and the partnerschool by assigning leaders per group.‐ To encourage more participationfrom ACOMM members, especiallythe core‐ To create more awareness of NSTPto other non‐NSTP ACOMMmembers, particularly incomingsophomores and prospective futureparticipants

‐ Students from partner school are veryenthusiastic during the first semester‐ High school students are moreappropriate given their background incertain media topics and their ability tobetter grasp media‐ Strong bonds between participants andstudents‐ Exemplary in terms of ACOMM’sadvocacy of “Creativity For A Cause”

‐ Irregular attendance and inconsistenttracking of this‐ Unenthusiastic and ill‐prepared ACOMMparticipants‐ Having to make their own curriculumproved to be too tedious for ACOMMparticipants‐ Students dwindled in number come 2ndsemester‐ Ties with teachers from partner schoolweren’t very good

opportunities‐ Find an actual organization or causeto sponsor or address an issue in theschool that can be resolved throughmedia and promotion.

threats‐ Always only as good as participantsmake it to be, difficult givencomplaints such as either having towake up early or midday heat‐ Difficulty for participants whocannot speak Filipino‐ Participants haven’t taken upmajors and don’t know much abouteach trackrequirements

‐ List of contact details of importantpeople (OSCI, partner schoolcoordinator, block representative fromACOMM NSTP participants, etc.),Curriculums for both semesters, andFinal outputs per semester

offices‐ Office for Social Concern andInvolvement (OSCI)

suggestions‐ Consult with incoming participants regarding preferred time slot‐ Keep activities interactive and hands‐on ‐ Prepare year‐ender awards for students and participants if you’d like‐ Find ways to encourage and track students’ attendance ‐ Briefing on GDs, icebreakers, topics to be discussed, etc. ‐ Leaders/representatives per NSTP group

Internet Radio will be Ateneo’s first internet radio station. With the help of the Com Dept.’s MIR lab and the

generosity of ABS-CBN, we have an editing station, radio station and recording studio at our hands!

Target date: Yearlong Est. time to plan: Yearlong

objectives STRENGTHS

WEAKNESSES

‐ To introduce Ateneo’s first everInternet radio station to the AteneoSociety‐ Provide a venue for those whowish to pursue a career in hosting,performing, etc.‐ To create a platform for Ateneomusicians‐ Help in discovering and honingcreative talents

‐ Even though Internet radio did notpush through last year, the PMs weregiven the entire year to plan andresearch‐ Relations with Communication Dept.became stronger‐ Hands‐on project‐ Great for those interested in radio,hosting, production, etc.‐ Met with the Internet radios ofdifferent universities

‐ Radius limitation (strong bandwidth, weak bandwidth within Ateneo)‐ Problems with the Ateneo Administrators‐ Rights issue‐ Piracy

opportunities‐ Discover talents‐ Consider tie‐ups with personalities,brands, alumni and celebrities‐ Tie‐up with ABS‐CBN for workshops,segments and sponsorship‐ A venue for relevant topics, trendsand issues inside and outside AdMU‐ Can charge for ads or airtime

threats‐ Legal problems due to piracy andrights issue‐ Difficulty in getting bands to playfor Internet radio‐ Limited audience reach‐ Possibility of it not launchingbecause of administrative issues

requirements‐ Com department’s MIR lab‐ OSA and administration’s approvalproduction team‐Program and content‐ Legal stuff

offices‐ Com Department‐ Office of Student Activities (OSA)‐ Office of Administrative Offices(OAS)

expenses‐ Promotions‐Production cost‐ Tokens‐ Getting personalities (if they charge)

suggestions‐ Choose production team wisely!They will make or break IR‐ Be fresh, innovative and well‐thought out, Research!‐ DJs can host or stream the eventsthat happen in ADMU on air‐ Tie‐up with radio personalities

ACOMM shirt sale is the annual income-generating project of the department. For this year, the department will be marketing two shirt designs to ACOMM members: 1)

There’s no place like ACOMM shirt and 2) ACOMM X shirt.

Target date: 1st Week of August Est. time to plan: 3 Weeks

objectives‐ To generate income for theorganization‐ To promote ACOMM’s 10thyear through the shirt

requirements‐ Shirt design, shirt printers andsuppliers, SEI requirements (if needed),promotional materials

offices‐ Office of Student Activities (OSA)‐ Student Entrepreneurship Initiative (SEI)

expenses‐ Shirt printing‐estimated cost approx.P200/shirt

suggestions‐ Look for a quality yet inexpensiveshirt printer and supplier

This 3day-2night event is organized to gather the EB-Core and potential leaders of ACOMM to plan for the year ahead.

It is here that projects, constitution and other important agendas are addressed.

Target date: April/May Est. time to plan: 1 Month

objectives‐ To plan the school year aheadwith the projects, goals, and visionof the organization and evaluatethe previous year to help inachieving the said agenda

STRENGTHS‐ People bonded and attendees cooperatedwell‐ GDs & team building activities were good‐ Productive discussions of the constitution,goals, thrust, mission, vision

WEAKNESSES‐ Some members of the EB‐corecannot attend‐ Conflict with schedules‐ Limited time for all presentations

opportunities‐ Give more room for bonding,getting to know, starting right,team building

threats‐ Hard to meet success indicators

requirements‐ A venue appropriate for planning, GD,transportation, meals, snacks, drinks,group dynamics & presentations.

offices‐ Office of Student Activities (OSA)

suggestions‐ Choose a venue that can house 30 people, hasgood amenities (i.e. bathroom, kitchen,bedrooms), has space conducive for meetings andpresentations, and has space for GDs and teambuilding activities‐ Schedule the PlanSem right after finals (forsummer classes) so most people are free, but arenot yet bound for vacation‐ Plan fun activities for everyone that can giveinsights during the processing

objectives‐ To welcome the incomingFreshmen and introduce to themthe COM program, the COM Deptand ACOMM.

STRENGTHS‐ Program and videos were great

WEAKNESSES‐ Venue was not conducive forpresentations via projector

opportunities‐ Tie‐up with the CommunicationDepartment to promote thedepartment talks to the Freshies‐ Coordinate with the Doc & Pubdepartment for promotions

threats‐ This is a make or break project forthe Communication Departmentand ACOMM depending on output

requirements‐ Presentations (eg. videos, programs or segments), hosts, venue (preferably air‐conditioned), other logistical and program needs

offices‐ Communication Department‐ Office of Student Activities (OAS)

suggestions‐ Request for a conducive venue forvideos and PowerPoint presentations‐ Coordinate with the OrSem teamearly on

In coordination with the Communication Department, ACOMM organizes the Departmental Talk for the incoming Freshmen.

Freshies get to learn about the services of COM dept and their home org, ACOMM, their tracks, and the COM curriculum.

Target date: ORSEM Date Est. time to plan: 1 Month

ACOMM partakes in RecWeek as the organized event to encourage new COM majors in joining their home

organization and the old members to retain their membership.

Target date: RecWeek Date Est. time to plan: 1 Month

objectives‐ To recruit potential new membersand old members for the upcomingschool year.

STRENGTHS‐ Serves as good org merchandise‐ A good number of COMMajors signed up‐Most of the Juniors still signed up‐ Good quality bag for give away‐ Low budget expense than expected‐ Eye‐catching booth‐ Good number of honorary members‐ No violations

WEAKNESSES‐ Fewer seniors signed up‐ Low quality lanyard opportunities

‐ Make use of better and creativepromotions‐ Use budget wisely‐ Ask help from PROs

threats‐ Difficulty in retaining upperclassmen as ACOMM members

requirements‐ A venue appropriate for planning,GD, transportation, meals, snacks,drinks, group dynamics &presentations.

suggestions‐Work with as many people as you can and plan promos early on‐ Always check RecWeek guidelines to avoid violations‐ The whole EB‐Core, not just the representative, must dedicate themselves to the first project for all its potential members for the year

objectives‐ To orient the new and returning membersof the organization on the upcomingprojects of each department of ACOMMand to allow each one to sign up in theirchosen departments.

STRENGTHS‐ Good attendance turnout‐ Accessible venue great for GAs (MVP Basement)‐ Good department presentations‐Well organized program flow and set‐up‐ Cooperative EB‐Core members‐ Good & well‐incorporated theme (Superheroes X‐men)WEAKNESSES

‐ Hosts were disappearing at times‐Equipment and logistical problems such as:videos can’t be seen because it was toobright outside and microphones have toomuch static

opportunities‐ Retain or improve on number ofattendees last year‐ Find a systematic & organized way ofhandling evaluation & department sign‐ups

threats‐ Conflict with other schedules (eg. GAs ofother orgs and other academic activitieslike Guidance testing)

requirements‐ Venue, hosts, program, food for attendees, department presentations

offices‐ OAS, OSA, FQA

suggestions‐ Choose a venue that can house 150‐200people, conducive for videos andpresentations‐ Choose quality equipment (i.e. microphones,sound system, etc.)‐ Send out promotions at most 2 weeks beforethe event‐ Reserve a venue at least a month before toavoid conflict with other GAs

The 1st General Assembly is the first gathering of all ACOMM members. This is where they learn more of what is in store for

them in the school year.

Target date: Week After RecWeek Est. time to plan: 1 Month

objectives‐ To entice sponsors to be a part of theprivilege card, given that it has a widerscope of people (4 organizations)‐ To create a unifying identity of thedifferent organizations of the MCA clusterin this one project‐ To strengthen partnerships with oldACOMM sponsors while creating new ones

STRENGTHS‐ Organizations in the MCA cluster workingtogether andforming one identity‐ Creating a stronger image for the membershipcard due to its relatively larger scope ascompared to an organization card‐ Incentive for members to sign up‐ Ensures a cluster of sponsors that may becontacted time and again for projectsthroughout the yearWEAKNESSES

‐ Communication among the 4 MCA orgs iserratic since this is the first time the clusterhas collaborated on the card‐ Contacting old sponsors vs. creating awhole new list of sponsors can beproblematic

opportunities‐ Being able to create a new identityfor MCA as a wholethereby strengthening its image topossible sponsors‐ New sponsorships

threats‐ Not being able to successfully keepindividual identities as separateorganizations

requirements‐ Communicating with sponsors, MOA

offices‐ Office of Student Affairs (OSA)

The Privilege Card is a yearly project of ACOMM that features discounts from various sponsors/partners of the organization that will be available for all ACOMM members. This year, in partnership with the entire Media and Creative Arts (MCA) Cluster, all sponsor discounts collated by all four MCA

orgs will be enjoyed by all MCA members.

Target date: July 13, 2012

expenses‐ Printing of actual privilege cards,standees, benefit list, and game cards

The Photography Workshop is an hour-and-a-half workshop where an experienced photographer will be invited to talk

about Photography to aspiring ACOMM photographers, and teach them tips and tricks on photography.

Target date: July 27, 2012 Est. time to plan: 1 Month

objectives STRENGTHS

WEAKNESSES

‐ To offer members opportunitiesto practice and hone theirphotography skills further‐ To encourage them to becomemore engaged in photography andall important aspects andtechnicalities of it‐ To equip members with enoughknowledge on photography so theycan apply it in future ACOMMevents

‐ Connections to experiencedphotographers and fellowPhotography enthusiasts‐ Event held during school’sactivity hour‐ Well‐executed promotionsonline‐ Logistics

‐ Low turnout of participants‐ Late release of promotional materials‐ Incomplete presence of EB Core members in event

opportunities‐ Pinpoint aspiring ACOMM photographers to become active‐ Collaborate with Loyola Film Circle (LFC) or Ateneo Musicians Pool (AMP) or Aperture Society for workshop speaker‐ Connections to photography teachers in the Department of Communication

threats‐ Time of release of promotional materials  ‐ Venues‐ Poor promotion of events especially to members 

requirements‐ ACOMM Doc and Pub members asparticipants (but can be open to allACOMM members), promotionalmaterial (online promo, PROs) tokenfor speaker, speaker

offices‐ Office of Student Activities (OSA)‐ Office of Administrative Offices (OAS)

expenses‐ Token for speaker, snacks for participants

suggestions– Release promo materials three weeks before workshop date and disseminate information consistently until event date– Suggested venues: Berchman 106, CTC 102, CTC 105, other air conditioned rooms that hold about 50 people– Send invitation to speaker three weeks before time– Possibly open this event to MCA members or aspiring photographers in Ateneo‐ Require members from ACOMM’s Photographer’s Pool to attend‐ Possibly make the Photography Workshop, Creatives Workshop and Videography Workshop similar to COSA and ACOMM’s past Ad Talks

The Sponsorship Pamphlet is the first formal informational output released by the CoCo department as communication between ACOMM and our sponsors. The pamphlet will feature the organization’s projects for

the year and our contact details to allow prospective businesses to partner with us.

Target date: August 3, 2012

objectives STRENGTHS‐ For our potential sponsors to getto know ACOMM asan organization‐ To help establish a stablerelationship with our potentialsponsors‐ To allow prospective sponsors tobe more informed of our activitieslined up for the year‐ To facilitate easier communicationbetween ACOMM and the sponsors

‐ Potential sponsors will get toknow what ACOMM is andwhat it is all about. This will aidthem in their decision making asto whether they want be a partof our organization as sponsorsor not.‐ The year’s projects will befeatured in an easy‐to‐readformat for the sponsors to peruse‐ All information needed to strikea partnership with ACOMM willbe available in the pamphlet

WEAKNESSES‐ List of year’s projects are always subjectto change; dates and details of projectsmay be altered during the year

opportunities‐ New sponsors and new kinds ofpartnerships with old sponsors‐ Wider reach and possible snowballeffect (thanks to Ma’am Atun ;) ) ofspreading the word regarding ACOMM’sprojects

threats‐ Non‐response from receivers ofpamphlet‐ Too many changes in list ofprojects

requirements‐ ACOMM Doc and Pub members asparticipants (but can be open to allACOMM members), promotionalmaterial (online promo, PROs) tokenfor speaker, speaker

expenses‐ Printing of the pamphlets

suggestions‐ Don’t include dates of projects‐ Print some hard copies but mostpamphlets will likely be sentonline

ACOMM holds a hosting workshop for all ACOMM members where they get to listen to different types of

hosts in the industry.

objectives STRENGTHS‐ To teach COM majors a thing ortwo about hosting through a seriesof talks in TV hosting, Courtsidereporting, and Radio Hosting.

‐ Strong attendance, good speakers

Target date: 2nd week of August Est. time to plan: 1 Month

WEAKNESSES‐ The program ended late due to lack of time management‐ Program flow was not properly monitored

opportunities‐ Invite esteemed hosts for better attendance‐ Add something new to the table aside from a talk/workshop

threats‐ Difficulty in contacting and inviting hosts‐ Poor promotions hence, not a lot of people attend

requirements‐ Venue, hosts, speakers, tokens andsnacks for speakers

offices‐ Office of Student Activities (OSA)‐ Office of Administrative Offices (OAS)‐ Department of Student Welfare andServices (DSWS)

suggestions‐ Consult with COM professors‐ Invite esteemed and well‐known speakers‐ Promote ahead of time

Similar to the Photography workshop, the Creativesworkshop takes on a different angle by inviting an

esteemed member from the Creatives industry to teach ACOMM members basic Photoshop and graphic design

techniques.

Target date: August 20, 2012 Est. time to plan: 1 Month

objectives STRENGTHS

WEAKNESSES

‐ To offer members opportunitiesto practice and hone their graphicdesign skills further‐ To encourage them to becomemore engaged in graphic designand all important aspects andtechnicalities of it‐ To equip members with enoughknowledge on graphic design sothey can apply it in future ACOMMevents

‐ Connections to graphicdesigners, illustrators andfellow graphic designenthusiasts‐ Event held during school’sactivity hour‐ Well‐executed promotionsonline‐ Logistics

‐ Low turnout of participants‐Late release of promotion materials‐ Incomplete presence of EB Core members in event

opportunities‐ Pinpoint aspiring creatives members to become active ‐ Collaborate with Loyola Film Circle (LFC) or Ateneo Musicians Pool (AMP) or (COSA) for workshop speaker‐ Refer to the Department of Communication or Fine Arts for professors who teach advertising and graphic design

threats‐ Time of release of promotional materials  ‐ Venues‐ Poor promotion of events especially to members 

requirements‐ ACOMM Doc and Pub membersparticipants (but can be open to ALLACOMM members), promotionalmaterial (online promo, PROs) tokenfor speaker, speaker

offices‐ Office of Student Activities (OSA)‐ Office of Administrative Offices (OAS)

expenses‐ Token for speaker, snacks for participants

suggestions‐ Require Doc & Pub reps from the Project Board, Creatives Pool members to attend‐ Release promo materials three weeks before workshop date and disseminate information consistently until event date‐ Suggested venues: Berchman 106, CTC 102, CTC 105, other air conditioned rooms that hold about 50 people ‐ Send invitation to speaker three weeks before time‐ Possibly open this event to MCA members or aspiring graphic designers and illustrators in Ateneo

The Marketing and PR workshop aims to exclusively cater to the members of the CoCo department. This will be a venue for CoCoAs to learn more about the current marketing industry. It will also allow members to learn

more tricks of the trade that they may utilize in their work for ACOMM.

Target date: August 24, 2012 Est. time to plan: 1 Month

objectives STRENGTHS‐ To enable each member of theCoCo department to beproficient in skills needed that arerelated to CorporateCommunications such as Marketingand PR‐ To teach and enlighten themabout the current status ofmarketing and PR in the localcontext‐ To provide hands‐on training toCoCo members that will help thembetter their work for thedepartment and the org

‐ Being able to provide CoComembers with the skills thatthey need to be able to dotheir duties as members of thesaid department‐ The single, uniquely CoCoproject that will cater to theirneeds in marketing training

WEAKNESSES‐ Low participation rate from CoComembers

opportunities‐ Making CoCo a more efficientdepartment due to itsknowledgeable members‐ Tie‐ups with organizations andcompanies that specialize in marketing.

threats‐ Not being able to engage allmembers; non‐attendees

requirements‐ Promotional materials (posters,blasts), Tokens, Materials for GDs

expenses‐ Tokens

offices‐ Office of Student Activities (OSA)‐ Office of Administrative Offices(OAS)

In this workshop, we will invite a skilled videographer to share some of the dos and don’ts of filmmaking. Like the Photography and Creatives Workshops, it will be open

to all ACOMM members.

Target date: September 17, 2012 Est. time to plan: 1 Month

objectives STRENGTHS

WEAKNESSES

‐ To offer members opportunitiesto further practice and hone theirvideography skills‐ To encourage them to becomemore engaged in videography andall important aspects andtechnicalities of it‐ To equip members with enoughknowledge on videography so theycan apply it in future ACOMMevents

‐ Connections to videographers,production house membersand fellow videographyenthusiasts‐ Event held during school’sactivity hour‐ Well‐executed promotionsonline‐ Logistics

‐ Low turnout of participants‐ Late release of promotion materials‐ Incomplete presence of EB‐Core members in event

opportunities‐ Pinpoint aspiring videographers to become active ‐ Collaborate with Loyola Film Circle (LFC) or Ateneo Musicians Pool (AMP) or (COSA) for workshop speaker‐ Connections to Comm department or Fine Arts department for professors who teach videography

threats‐ Time of release of promotional materials  ‐ Venues‐ Poor promotion of events especially to members 

requirements‐ ACOMM Doc and Pub membersparticipants (but can be open to ALLACOMM members), promotionalmaterial (online promo, PROs) Tokenfor speaker, speaker

offices‐ Office of Student Activities (OSA)‐ Office of Administrative Offices (OAS)

expenses‐ Token for speaker, snacks for participants

suggestions‐ Require members from theVideographer’s pool to attend‐ Release promo materials threeweeks before workshop date anddisseminate informationconsistently until event date‐ Suggested venues: Berchman 106,CTC 102, CTC 105, other airconditioned rooms that hold about50 people‐ Send invitation to speaker threeweeks before time‐ Possibly open this event to MCAmembers or aspiring videographersin Ateneo

objectives‐ To further enlighten the COMsophomores on the four COM tracksand to prepare them for when theyhave to declare their chosen tracks inthe second semester

STRENGTHS‐ Videos were very creative‐ Less resources and waste on materials especially paper

WEAKNESSES‐ V Logs were not disseminated to allsophomores

opportunities‐ Ask help from the PROs‐ Coordinate with COM Theory classes

requirements‐ Upperclassmen to interview, videos

suggestions‐ Coordinate with Sophomoreprofessors (COM Seminar, COM theory)‐ To be shown during Sophomoreclasses‐ Disseminate via the ACOMM like page,ACOMMWebsite, and through PROs

Previously the Track Manuals, the Sophomore V logs are informative videos that contain all they need to know about the

four different tracks. Also included here are the expected experiences in each tracks, and some advice from the COM

upperclassmen

Target date: Week before 1st Semester Moratorium Est. time to plan: 1 Month

objectives‐ To evaluate the previous semester, planahead for the second semester, and toallow the ACOMM EB‐Core to bond.

STRENGTHS‐ Good venue‐ Program was commendable because of GDs and updates‐ Productive because of the updates from PROs and departments

WEAKNESSES‐ Program flow was not monitored so someactivities were not executed

opportunities‐ Excellent and proper time to discuss 2ndsemester projects, evaluations, andelections

threats‐ Other potential leaders miss out ondiscussions that are important should theyrun for office

requirements‐ Venue good for conferences or workshops as such, program flow, active members and leaders

offices‐ Office of Student Activities (OSA)

suggestions‐ Choose a venue that can house 30 people,has good amenities (i.e. bathroom, kitchen,bedrooms), has space conducive for meetingsand presentations, has space for GDs andteam building activities‐ Schedule the PlevSem right after finals somost people are free, but are not yet boundfor vacation‐ Plan fun activities for everyone that can giveinsights during the processing

The Midyear PlevSem is another 3day-2night event for the EB-Core of ACOMM and its most active leaders and members.

Team building, planning of the 2nd semester and evaluation of the previous PlevSem happens on this event.

Target date: Week After Finals Week Est. time to plan: 1 Month

objectives‐ To recap the past projects offered byeach department and to introduce tothe members what is in store forthem in the second semester ofACOMM

STRENGTHS‐ Fun program and theme‐ Enough food for all

WEAKNESSES‐ Attendance turn‐out was minimalcompared to First GA

opportunities‐ Improve on promotions especiallyfor the Second GA‐ Use PROs to tap into theirblockmates

requirements‐ Venue, program flow, promotional materials, food, prizes and incentives

suggestions‐ Promote ahead of time‐ Provide prizes/incentives to enticepeople to attend‐ Food must be served

This event is another get-together for all ACOMM members where they will be shown the recap of the previous semester, and a sneak peek of the 2nd semester. The 2nd GA is also a celebration event for all the successful projects and project

managers of the month of the 1st semester.

Target date: 1st or 2nd week of 2nd Semester Classes Est. time to plan: 1 Month

threats‐ Minimal attendance due to weakpromotions

offices‐ OAS, OSA, FQA

objectives‐ To guide the Juniors about properwork ethics and procedures beforethey take their required on‐the‐jobtraining.

STRENGTHS‐ Commendable venue, program and speakers‐ Close coordination with the COM dept.

WEAKNESSES‐ The event was not well‐attended

opportunities‐ Ask help from the PROs to tap intotheir blockmates‐ Better coordination with the COMdept.

requirements‐ Venue, program flow, promotional materials, speakers

suggestions‐ Promote ahead of time and emphasizethat it is required‐ Invite COM professors to attend sothey can also give incentives andrecommendations

The Job Fair and Practicum Plenary, also known as PractiCOMM, is a project in collaboration with the COM

department to orient the incoming Seniors before they go on their OJT. It features testimonials from current Seniors, a word from the head of the Practicum program, and an open forum

to entertain all questions from the students.

Target date: Week of Job Fair Est. time to plan: 1 Month

threats‐ Juniors were not aware that attendancewas required

offices‐ Office of Student Activities (OSA)‐ Office of Administrative Offices (OAS)

To celebrate ACOMM’s decade of dedication in promoting media literacy and awareness and our involvement in

addressing socially relevant issues through communication and media practice, we bring you the Ateneo ACOMM

Homecoming. It is a gathering of ACOMM members, alumni and faculty members from the Communication Department to rekindle the times and memories of what ACOMM was. In line with this, we will also incorporate ACOMM Gives Back,

a project that aims to provide opportunities to the less privileged youth.

Target date: November 24, 2012 Est. time to plan: 5 Months

objectives‐ To celebrate ACOMM’s 10 years of existence and dedication to promotemedia literacy and awareness among the Ateneo Communication Studentsand the youth who are dedicated to media as well‐ To invite ACOMM members and alumni from ten years back to rekindle thetimes and memories spent with ACOMM via an eventful gathering‐ To invite members of the faculty who have made an impact toCommunication students from AdMU and to recognize their contributions toAteneo Communication students then and now‐ To incorporate a charity event in this project via ACOMM Gives Back

suggestions‐ ALWAYS ask for help! The EB‐Core (especially the Projects VPand AVPs ;) ) will always be here to guide you.‐ Have a “Save a date” promotion so that the alumni are wellinformed about the event.‐ Stay in touch with members of the faculty who can help contactACOMM Alumni (Mr. Severino Sarmenta).‐ Have an Alumni Relations arm in your committee aside from theusual Programs, Logistics, Promotions, Marketing and Finance.‐ Have a central theme to your event so that it is easy toincorporate your program into it.‐ For ACOMM Gives Back, try a concept such as adopt‐a‐school tobuild a media library to high school students.‐ Start as SOON AS POSSIBLE. Don’t waste any time.

offices‐ Communication Department‐ Office of Student Activities (OSA)

The New Media Summit is a whole-day series of talks and workshops to address relevant issues plaguing the Philippine media today, and how to critically deal with them. Esteemed media practitioners are invited to conduct such activities to a wide audience, both from high schools and other colleges.

Target date: December 15, 2012 Est. time to plan: 5 Months

objectivesSTRENGTHS

WEAKNESSES

‐ To promote media literacy among the youth‐ To create awareness of the problems inPhilippine media‐ To encourage participants to be responsiblemedia practitioners‐ To equip our audiences to become proactivemembers of society especially in terms ofaddressing prevalent media issues

‐ A unifying theme. For SMS, it made useof a playground and kids as a metaphorto address the issue of social media as aplayground for all because of its lack oflimitations, its anonymity etc.‐ Program structure is organized andholistic as it is also divided into talks andworkshops‐ Ties with potential sponsors and well‐known, relatable speakers; buildscredibility‐ Live‐tweeting/hash tag analysis (tohype up participants and inform non‐participants)‐ Youth‐oriented and worked well withHS participants‐ Well‐executed promotions (video,posters, infographic, emailers – cheaptarpaulin printing via Arilia) and nicedelegate kits‐ Post‐event video coverage

‐ Cost (previous SMS went over budget)‐ Definition of roles/committees and delegation‐ Delegates/schools did not respond and/orbacked out‐ Promotions lacked aggression and strategicimplementation (e.g. Twittter account shouldhave been utilized earlier)‐ Late participants, volunteers, and organizers‐ Lack of set‐up time‐ Logistical concerns (particularly, transfer ofmaterials between venues)‐ RSVP and payment system

opportunities‐ Create a more holistic brand, possibly witha logo‐ Collaborate with an outside organization toensure more exposure and guaranteeattendees‐ Package as more youth‐oriented,particularly to HS students‐ Link to a social cause especially one that ismedia related‐ Utilize and invite more bloggers‐ Utilize underclassmen for contacts andpromotions to high schools‐ School tours‐ Include teachers/coordinators but for free‐ Invite more profs, especially from theComDept‐ Be aggressive even inside Ateneo.

threats‐ Time (limitations, complaints of beingtoo early)‐ Price of registration fee‐ Other conflicting commitments/events‐ Explaining the concept to people,stressing the importance of attending

requirements‐ HS/College participants, Promotionalmaterial (video, poster, etc.), Delegate kits,Tokens

offices‐ OSA, OAS, Office of HealthServices/Infirmary (FQA), AlumniRelations

expenses‐ Promotional material, Delegate kits, Food,Prizes (unless and preferably sponsored),Tokens, and Equipment etc.

suggestions‐ Rename project and come up with acatchy tagline‐ Suggested venues are Ching Tan, Leong,and Escaler; also have 2 holding roomsfor staff and speakers‐ Suggested committees: DelegateRelations, Promotions, Finance, Logistics,Speaker Relations, Program‐ Send invitations 3 months prior toprojected date, first round of promos 2months prior, and heavy promotions 1‐month prior‐ Participant fee(discuss among theProject Board regarding this)‐ Consider having connections andexposure via Media Coverage (coordinatewith OAS regarding Media Coverage inschool)

Fieldwork + Cover Over Coffee is a combination of two ACOMM projects that aim to prepare Com majors in their respective

career paths. Fieldwork gives Com majors an opportunity to visit and learn more about a notable media company. Cover Over

Coffee, on the other hand is an intimate discussion with media professionals regarding their work-related experiences and

some tips in excelling in their field of work.

Target date: January 14, 18, 25 and February 1Est. time to plan: 5 Months

objectives

STRENGTHS

WEAKNESSES‐Tie up with renowned media companies(advertising, journalism, production) to providetalks and tours and invite esteemed mediapractitioners to talk about their experiences in theindustry that will equip Com majors to beprepared for their desired careers‐ Open a comfortable discussion between thestudents and professionals‐ Provide an opportunity for the students toexplore prospective career paths‐ Enable the project board members to practicegood communication skills with clients and co‐organizers

‐ Free, well‐attended, and with good evaluations‐ Delegation of tasks and systematic and frequentupdates via an effective system of Facebook,Mediafire, texts, and emails‐ Good opportunity for organizers and participants‐ Open to ComMajors ONLY

‐ Cost (budget given for previous projects were not feasible) ‐ Lack of (if any at all) contribution and participation from PAs and department representatives  ‐ Transportation issues  ‐ Difficulty contacting and communicating with some companies  ‐ Behavior of attendees‐ Late release of promotions‐ Promotions were heavily dependent to online posts‐ Venue (for cover) was crammed

opportunities‐ Can be made more interactive ifcompanies will allow it‐ Provide the companies and speakerswith a suggested outline of things totalk about

threats‐ Conflict with other scheduled events‐ Content and success largely dependson companies and speakers‐ Budget and transportation are bigissues

requirements‐ Letters to companies/speakers,Transportation, Sponsors and venue,Projector, Audio equipment (mic,speakers, etc.), Tokens

offices‐ OSA, OAS, DSWS, Com dept.

expenses‐ Coffee, Materials (utensils for coffeeetc.) Promotions, Tokens,Transportation

suggestions‐ Try to change the name of theproject while retaining its essence. Dotake note that COC has been knownas such for three years now‐ Try and get free merchandise fromcompanies to be used as giveaways‐ Get companies’ and individual’sprofiles to be used as a means ofenticing participants‐ Utilize online sign‐up sheets and abooth in school‐ Accommodate more participants‐ As much as possible, invite yourspeaker to meet with you before theevent itself

others‐ The fact that it was free was a big factor to Fieldwork’s success  ‐ If feasible budget‐wise, accommodate more people since the previous Fieldwork had a surplus of participants

Project Motion is an internal competition amongst Communication Majors. It is based from the four tracks

offered by the Ateneo Communication program; these are, Journalism, Advertising & Public Relations, Image & Sound

Production, and Film & Media Studies. Not only does it aim to hone and showcase the skills of Communication majors but it also aims to address a social issue or a relevant issue within

Ateneo through the use of different forms of media.

Target date: February 11-15, 2013 Est. time to plan: 5 Months

objectives‐ To hone the skills of ComMajors by practically applying their learnings in this media competition‐ To integrate all the for tracks of the Communication program into one project‐ To raise and address a social problem or a relevant issue within Ateneo

Foodie festivalA photojournalism project that incorporates the trend of online food blogging

into a competition. A team composed of a writer, photographer and a videographer must work together to create the best review. Last year, a tie-up

with Mercato was done to entice food bloggers into joining the project.

Strengths  Weaknesses Opportunities Threats ‐ Trending, relevant, fresh 

‐ It taps into new media which is growing 

‐ Flexible

‐ Can become an expense for the org 

‐ Has no project structure yet

‐ Involve the members while their interests are still fresh

‐ Has potential with tie‐ups in sponsors

‐ Make use of Photojournalism as a component of the contest 

‐ Appreciate and make use of new media

‐ Blogging isn’t a credited form of Journalism or is only in its first few years

‐ Become “critics” of food/travel/culture, etc.

I have kwentoI Have Kwento is a competition where Ateneans hone and showcase their

public speaking skills in front of a live audience and a panel of judges. Competitors will go through preliminary rounds before moving on to the finals.

Strengths Weaknesses Opportunities Threats ‐ Public Speaking is a basic form of com

‐ Relive the art of public speaking 

‐ Avenue for those who would like to enhance their skills

‐ Not a lot of people really want to speak publicly 

‐ Isn’t as glamorous as it was before 

‐ Promotions‐ Contestants: same people join every year

‐ To discover the best orator or speaker 

‐ Can help teach the basics of public speaking 

‐ Get to speak their mind and freedom

‐ Is not as popular as it used to be 

‐ Poor promotions, low audience count, poor contestants

requirements‐ Theme, partner NGO orFoundation, Sponsors and Prizes

offices‐ OSA, OAS, DSWS, Com dept.

expenses‐ Promotional materials,production cost, prizes, tokens,venue (if any)

suggestions‐ This is a pioneer project so it must bedifferent and fresh‐ Create a creative and unifying theme forall competitions‐ Have one competition for each track.‐ You may also divide the tracks intocomponents to better represent thedifferent fields of every track. (eg.Journalism: Photojournalism, publicspeaking)‐ You’ll probably need to segment thecompetition into different periods(competition phase, voting phase, judgingand culminating etc.) You can extend theevent to a week.‐ Prizes must be enticing and grand!‐ Invite personalities/professors to judge(and possibly those who can sponsor too!)

objectives‐ To guide the Juniors about proper workethics and procedures before they taketheir required on‐the‐job training.

STRENGTHS‐ Commendable venue, program and speakers‐ Close coordination with the COM dept.

WEAKNESSES‐ The event was not well‐attended

opportunities‐ Ask help from the PROs to tap into theirblockmates‐ Better coordination with the COM dept.

threats‐ Seniors were not aware that attendancewas required

requirements‐ Venue, program flow, promotional materials, speakers

offices‐ Office of Student Affairs (OSA)

suggestions‐ Promote ahead of time and emphasize that itis required‐ Invite COM professors to attend so they canalso give incentives and recommendations

Similar to Blue Roast, this HR event is a tribute to the COM seniors held towards the end of the school year. Some of the activities in ComRoast include an awarding ceremony and a

dinner for the seniors.

Target date: 2 weeks before Finals of Seniors / After Finals of Seniors Est. time to plan: 1 Month

objectives‐ To synthesize and process the year and toallow the EB Core to bond with oneanother for the last time.

STRENGTHS‐ An avenue for the EB‐Core to bond and celebrate

WEAKNESSES‐ People had to go home early

opportunities‐ Plan it ahead of time (preferably aweekend) when everyone's free so peoplestay later

threats‐ Lack of preparation, poor program

requirements‐ Venue, program flow, food and drinks

offices‐ Office of Student Affairs (OSA)

suggestions‐ Choose an accessible venue‐ Choose a date where everyone is free (especially Underclassmen)

Culm night is the last project of the year. It is the night that synthesizes everything the EB Core has been through and at

the same time is the last night the EB Core will spend together.

Target date: After Underclassmen Finals Est. time to plan: 1 Month

Crash Course is ACOMM’s annual year-ender party. It serves as a stress reliever, a course gathering and a fund-raiser; hitting three birds with one stone! But with ACOMM in its 10th year,

Crash Course should be the epitome of all the org’s parties in the last decade!

Target date: March 1, 2013 Est. time to plan: 5 Months

objectives

STRENGTHS

WEAKNESSES‐ To empower and to show appreciation to themembers of the organization through ameaningful celebration‐ To promote ACOMM’s tag, “Creativity for aCause”‐ To promote and raise funds for the foundationbeing supported‐ To include the alumni in the tugs‐tugs of it all‐ Must represent ACOMM’s identity/brand in thelast 10 years

‐ Free party, free food, free drinks‐ Sponsors shouldered all of the expenses‐ One big solid team = awesome party‐With a big team, delegating tasks become easier‐ Party was planned early so there’s room forsetbacks‐ The cause has always been about advocatingbooks and education

‐ The PM’s clashing of ideas lead to conflict‐ PA incompetency due to their large number‐ Problems with technical equipment‐ Problems with submitting paperwork on time‐Miscommunication on tasks for the night itself‐ Confusion and inter‐departmental miscommunication led to an overlapping and piling up of roles and responsibilities

opportunities‐ The event can easily portrayACOMM’s brand as “Communicationfor a Cause”‐ It can support various foundationsand organizations‐ More opportunities for tie‐ups andsponsorships inside and outside ofAteneo‐ Chance to tap into publishing houses‐ Create THE party of ACOMM

threats‐ Alcohol limit for guests‐ Limited to a “club” party‐ Competition with other organizationthat have parties on the same day

requirementsNGO, Sponsors, Promotional materials(trad and non‐trad), Tickets (sales)

offices‐ OSA, DSWS, OAS

expenses‐ Alcohol, food, venue, lights andsounds, promotional materials,shooting and production cost,tokens, organizer IDs

suggestions‐ Theme is everything. It wouldbe great if it were related to acurrent trend‐ Choose your NGO wisely andcommunicate with themregarding promotions, sponsors,etc.‐Media Coverage‐ Tie‐up with personalities forexposure and possibly moreaudience turnout‐ Good promotions, good turnout, good event.