plansaround...riccardo raciti chief technical officer back end the team thank you for listening...

plansaround Socialize… For Real!

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SOCIAL MEDIA

Is it really possible to define 'sociality' an interaction or

approach among individuals in a totally virtual way?

We live in a generation where the use of social media is

becoming too important for our lives.

In addition to sharing information and content, social media have

become very popular because it allows people to establish personal or

business relationships.

It is said that social media serves to compensate for the lack of sociality of the

modern and post-industrial era.

Socialize For

Real!

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Plansaround Socialize For Real!

Social living should

be built on natural

social interactions

COMMUNICATION

AVOIDENCE

SOCIAL 1

2

3

We should go back to

verbal confrontation,

to communicate

through words, looks

Try to avoid confrontation

with other individuals just

behind a computer

screen or a smartphone

THE PROBLEM 2


Promoting the 'face to face´

socializing instead of a

virtual acquaintanceship

SOCIALIZATION

INTERACTION

NEW EXPERIENCES

TIME SAVING

FACE 2 FACE

FACE 2 FACE

TIME SAVING

NEW EXPERIENCES

INTERACTION

SOCIALIZATION

Without having to spend hours in

front of a keyboard or a phone screen

Without having to personally know

the participants in the activities

Private messagging

and profile searching

not available, stalker

free community

Allows people to

organize activities all

over the world

involving all its users

THE SOLUTION 3


INNOVATION Putting the technological

innovation at service to

create “real” relationships

between people

INNOVATION

Target audience It is simply for anyone and everyone, giving users the chance of doing everything they want just a ‘take part’ away!

Quick and easy to use platform It is the perfect platform for travellers who want to spend their trip connecting with others, doing activities, socializing and making new acquaintances

Reputation Every person at the end of an activity get ‘reputed’, the best qualities selected for them by the other participants will be shown on their profile page.

Verified accounts Possibility to ‘get verified’ by Plansaround’s staff using the quick and easy one step verification process, a badge will be always visible on a verified account profile page indicating it’s been verified.

S o c i a l i z e … F o r R e a l !

COMPETITIVE ADVANTAGE

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Socialize For Real! Plansaround

PROFILE MOCKUP First Complete The Profile To Encourage People To Choose You For Their Next Activity

Complete Your Profile!

Upload Your photos and write a description about yourself to

become the perfect participant.

First Feature

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ACTIVITY MOCKUP Keep Control On Your Activity

Personal Control

Choose date, time and place for your activity.

Activity Access

Create an event of any type and for how many people you like.

Create Your Own Activity!

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Choose The Right Participant For Your Activity!

Check the candidates of your activity and choose which one you feel is the right person for your event.

Third Feature

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Best App

8:30 AM 100% AT&T 3G

2

Follow

500 Photos

JONE DOE

150 Videos

25 Musics

125 Checkins

Profile slogan/tagline goes here

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Map Integration Open the map and view

activities around you.

Participation Feel free to participate in

any event you see.

Enjoyment Enjoy with your friends in a

eventful environment.

Fun Having fun in the gathering

with full of excitement.

Check Activities Around You!

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Good Time

Participate!

Activities

Browse the SQUARE to look for interesting activities.

Candidate Candidate to the activity you like or ask a question to the organizer.

Permission Wait to be accepted by the creator to receive the exact address of the meet up.

Approval Go to the unveiled location to meet with all the participants.

You just have to apply and be chosen, or create an event and choose among the candidates to do any activity along with others who are sharing your same interests, without necessarily knowing them and without the obligation to spend a lot of time with your eyes on a screen. .

Plansaround makes the life of anyone interested in doing activities in the company of others much simpler and can even change the life of a person who finds difficult getting friends who share his hobbies, but still want to practice them.

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When the activity is finished,

feel free to repute the

participants

Helping Plansaround

members in future choices

Participants of high reputation

will be in demand

Reputation matters a lot

Repute Your Participants! 10


Gain customer knowledge by

surveying then target that market

through innovative channels

Simple but very catchy and addicting app

that is super user-friendly for all ages and

sex. Many different features and updates

that will be released from time to time

that will only enhance the app

Capturing a high percentage of

market shares by offering faster

and perfect customer service

We will mass advertise on the

internet and through social media

along with other apps.

Implementation Strategy 12

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We have no doubt that once

people use plansaround the word

of mouth will be very successful

Go to Market Strategy

Search Engine Optimization

Offline Marketing • Media Marketing

• Newspaper advertising

• Flyers, Brochures and Gadgets

• Word of mouth

Other Online Marketing Tools

Social Media • Video Marketing

• Forums

• Product Reviews

• Guest Posting

• Influencers ads

Search Engine Marketing

PPC


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01

02

03

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Stage 1 – Conception and Development

• focusing on app designs, service

development, and quality.

• securing adequate financial resources

and developing a market

Stage 3 – Growth

• achieve high growth rates in both sales and marketing

• Improve advertising possibilities according to the

demographics and interests of the users.

• focusing on how to offer the best service with

something special and innovative.

Stage 2 – Commercialization

• Creativity and technology work well and meet

a need in the marketplace

• has the capability to produce new features

and make them popular among the users.

• has some revenues

Stage 4 – Stability

• Development of 2nd, 3rd

generation services and/or totally

new product/service lines

• securing growth funding, and

market share

• Penetrating new geographic

territories


Growth Model 14

13

01

02

03

04

05

06

Finding more users and

getting a larger percentage of

the market using a planning

app

Use marketing skills to make

more efficient, lower cost

marketing programs

Decide a plan, how to be

more efficient with service

supply, thinking about new

solutions

Create a partner account

program that is flexible and easy

to use for both the customer and

Plansaround to proceed

payment and receive money

Consolidate position and

expand to new countries

Grow Social Media

Following

Business Timeline 15

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Allowing advertising

space within the app User subscriptions

The second option, we will offer our

users subscriptions to have access

for additional features

We will give businesses the possibility to

advertise on Plansaround (advertised post

inside the ‘SQUARE’). Possibility of targeted ads

based on customer’s data and preferences

This will be our main income generating

method. We will charge different rates from

each advertiser according to their target market

and the requirement.

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15 Revenue Model


Selling users infos to third parties

The third option, we will sell our users

gathered informations to companies

for commercial purposes

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Numbers and Metrics

8 thousands subscribers in 1 month after launch

50% of the people that subscribe post an activity

proposing things to do within the first 2 hours after they

subscribe

In Lombardy 75% of the created activities find participants

19% Churn rate, mainly because there is not much activity in the

area where they are located

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Customer Acquisition Cost between

€0.08 and €0.29

• We are concentrating advertising in Milan and surroundings, that explains the big volume of users from lombardy

• Blu circles are the users, red circles are activities.

Plansaround Conquest map

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Plansaround in the News


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LUIGI RUBUANO Chief Marketing

Officer

GIOVANNI MIRABELLA Chief Technical

Officer Front End

ROBERTO RUBUANO Chief Executive

Officer

RICCARDO RACITI Chief Technical Officer Back End

The Team

THANK YOU

FOR LISTENING

plansaround...riccardo raciti chief technical officer back end the team thank you for listening...

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