planning guide. day-to-day contact 2 your day-to-day sponsorship contact will guide you throughout...
TRANSCRIPT
Planning Guide
2
Day-to-Day Contact
Your Day-to-Day Sponsorship Contact will guide you throughout the planning and execution of your ESPYS sponsorship. This person will serve as your main point of contact within ESPN and can connect you, as necessary to the broader ESPYS Team.
Day-to-Day Sponsorship Contact:
Name: Stephanie BonkOffice: (646) 547-5206Email:
3
Table of Contents
Sponsor Checklist
Category Exclusivity & Guidelines
Logo Usage/Brand Guidelines
TV & Event Schedule
On-Air
Digital
Promotional Support
On Site Sponsor Activation
ESPYS Celebrity Golf Classic
Gift Bags
Tickets & Hospitality
Public Relations
Contacts
Sponsor Checklist
4
BACK TO TABLE OF CONTENTS 5
Sponsor ChecklistSPONSOR ACTION DUE CONTACT Complete?
Submit logo and sponsor branded creative for ESPN.com May 19 Amber Laws / [email protected] CompleteSubmit logo for event signage May 19 Stephanie Bonk/ [email protected] CompleteSubmit logo and URL link for ESPYS Celebrity Golf Classic May 23 Stephanie Bonk/ [email protected] CompleteAssign PR spokesperson May 23 Stephanie Bonk/ [email protected] CompleteSubmit ESPN.com banner creative May 26 Amber Laws / [email protected] Provide sample for Celebrity Golf Classic gift bag (Qty. 350) June 2 Stephanie Bonk/ [email protected] Provide sample for Nominee/Presenter gift bag (Qty. 300) June 2 Stephanie Bonk/ [email protected] Provide sample for ESPYS Experience (consumer) gift bags June 2 Stephanie Bonk/ [email protected] Submit names and titles for sponsor hotel guests June 6 Stephanie Bonk/ [email protected] Submit contact information for ticket shipment June 6 Stephanie Bonk/ [email protected] Submit final creative for ESPN The Magazine June 9 https://espnpublishing.sendmyad.com Submit Certificate of Insurance June 9 Stephanie Bonk/ [email protected] Confirm in-show feature content elements June 13 Jason Grant / (646) 547-5096 Submit player info sheets for Celebrity Golf Classic June 13 Stephanie Bonk/ [email protected] Submit :30 unit for ESPYS Nomination Show June 20 Rich Faber / (860) 766-2517 Submit BB’s for ESPYS Nomination Show, ESPYS Awards Show, Countdown & SC June 20 [email protected]
Submit contact name/address for Jimmy V donation invoice June 20 Stephanie Bonk/ [email protected]
Schedule onsite walk-through June 27 Stephanie Bonk/ [email protected] Confirm athlete/celebrity attendee names/seat locations June 30 Stephanie Bonk/ [email protected] Submit :30 unit for ESPYS Awards Show, Countdown & SC July 2 Rich Faber / (860) 766-2518
Send itemized shipping inventory sheet July 2 Stephanie Bonk/ [email protected]
Ship items for Nominee/Presenter gift bag to LA July 7 Stephanie Bonk/ [email protected] Ship items for ESPYS Experience (consumer) gift bags to LA July 7 Stephanie Bonk/ [email protected] Ship items for Celebrity Golf Classic gift bags to LA July 10 Stephanie Bonk/ [email protected]
KEY
On-SiteDigital
Audio On-Air
Category Exclusivity & Guidelines
6
BACK TO TABLE OF CONTENTS 7
Category Exclusivity & Guidelines
Category:• Please respect the category definition of all fellow sponsors
(listed on the following page)
Use of Rights:• We strongly support sponsors’ utilization of their rights to
ESPYS marks in advertising and promotions to maximize association with the event
• All marketing activities MUST receive prior approval from ESPN. These activities include, but are not limited to, all cross promotions, advertising, and any use of the ESPN and ESPYS brand marks
Approvals:• Please allow three to five business days for approval.
We cannot turn around approvals in 24 hours
• Cross promotions with other ESPYS sponsors are encouraged. However, cross promotion with non-sponsors is not permitted
BACK TO TABLE OF CONTENTS 8
Category Exclusivity & Guidelines
Presenting Sponsors Category Definition
Capital One Bank, Credit Card & Direct Bank
Associate Sponsors Category Definition
Gatorade Non-Alcoholic Beverage
GMC Automotive
Grey Goose Liquor/Distilled Spirits
Miller Fortune Beer
Nautica Fashion Apparel
Old Spice Body Soap/Body Wash/Deodorant
Verizon Fios
**Additional sponsors will be added as agreements are finalized**
Logo Usage/Brand Guidelines
9
BACK TOTABLE OF CONTENTS
Brand Guidelines
10
Basic Logo Usage Guidelines• All logo usages should utilize the ESPYS mark
• Your day-to-day contact will provide you with a logo kit upon request
• All elements incorporating ESPYS branding must be approved by your Day-to-day Sponsorship Contact prior to print
• “The ESPYS” is the correct copy form, with usage depending on context
• This mark should only be used in the colors detailed below
• The orientation or elements of this mark should never be altered or manipulated
BACK TOTABLE OF CONTENTS
Logo Usage
11
Premiums
ESPYS & Co-Branded premiums created by sponsors are encouraged under the following guidelines:
• Any co-branded merchandise/promotional items must be produced by ESPN Consumer Products through approved vendors to ensure all products are compliant with Disney product safety regulations
• Please contact your daily sponsorship contact if you are looking to produce co-branded ESPYS merchandise to guide you through the process
***Please allow 6 weeks for any co-branded item to be produced***This allows enough time for both parties to approve samples, etc. Prices will be provided
based on items selected and quantity to be produced
Sponsor Sweepstakes & Promotions
Please reach out to your day-to-day sponsorship contact if you are interested creating an ESPYS-related contest, sweepstakes, or other promotion. We will guide you through the process, as appropriate, on a case by case basis
TV & Event Schedule
12
BACK TOTABLE OF CONTENTS
TV & Event Schedule
13
TV Schedule (All times are EST and subject to change. Please consult your local listings.)
Event ScheduleDate Time Event Location
July 14 6PM – 8:30PM Monday Night Draw Party & Golf Welcome Reception JW Marriott
July 15 9AM14th Annual ESPYS Celebrity Golf
ClassicFor more information please go to
www.espygolf.com
Pacific Palms Resort at Industry Hills
July 15 9PM – 1AM BODY at ESPYS Party Lure
July 15-16
Tues 12PM – 9PM Wed 11AM – 3PM ESPYS Escape JW Marriott Pool
Deck – 4th FL
July 16 12PM – 6PM The ESPYS Experience LA Live Plaza
July 16 6PM – 8:30PM The ESPYS NOKIA Theatre
July 16 8:30PM – 12AM ESPYS Post-Party Celebration Event Deck (LA Live)
Date Time Show Network
July 3 7:30PM – 8PM PTI ESPYS Nomination Special (Original) ESPN
July 15 7PM – 8PM Jimmy V Compilation Show ESPN2
July 16 6PM – 7PM SportsCenter @ The ESPYS ESPN
July 16 7PM – 9PM ESPYS Countdown Show ESPN
July 16 9PM – 11:30PM ESPYS (LIVE) ESPN
July 16 11:30PM – 12:30AM Post-ESPYS SportsCenter ESPN
(All times are PST and subject to change.)
On-Air
14
15
BACK TOTABLE OF CONTENTS
On-Air
Capital One On-Air Sponsorship Elements
COMMERCIAL POSITIONING & BILLBOARDS• Capital One to receive all units in the ESPYS Award Show at the “A” position
• Capital One to receive total of twelve (12) Billboards throughout schedule (billboards can be animated)o Four (4) in ESPYS Award Showo Two (2) in ESPYS Nomination Showo Two (2) in ESPYS Countdown Specialo Four (4) in ESPYS SportsCenter
- Two (2) in ESPYS 6PM SC- Two (2) in ESPYS 11PM SC
• Capital One will be Presenting Sponsor of the following:o ESPYS Nomination Specialo ESPYS Countdown Showo ESPYS Award Show
Role ESPN Rep Contact
Account Executive Bill Mautner (646) 547-5706 [email protected]
On-Air Management (Customized features, graphic inserts, bottom line, etc.) Jason Grant (646) 547-5096
16
BACK TOTABLE OF CONTENTS
On-AirCapital One On-Air Sponsorship Elements
FEATURES Capital One will work with ESPN on content for the following pre-produced pieces:
ESPYS Nomination Special• Format for 2013 rolled into half-hour Special Edition of PTI
• Receive pre-produced :30 feature in-show, previewing the Capital One Cup
ESPYS Countdown Show• Capital One Advisory Board Members to be interviewed on the Red Carpet,
pending communicated company objectives o Resultant On-Air exposure during segmento Production to interview TBD Capital One Athletes (2013: Lisa Leslie/Jenny Finch)o Interview subject to change (Approx. 4:35PM PST) w/ Cari Champion or Sam Pondero B-roll footage of Cup to be shown during interview
• On-Air exposure of Capital One Fan Boxes on Red Carpeto Two (2) live on-air exposures in Countdown Show with audio mentiono Capital One Cup logo with “Fan Box” in text to appear in lower third
• NEW: Capital One Quicksilver Cam (Tentative Name)o Two (2) live on-air exposures in Countdown Show at Production’s discretiono Talent audio mention
17
BACK TOTABLE OF CONTENTS
On-AirCapital One On-Air Sponsorship Elements
ESPYS Live Showo Two (2) pre-produced :30 “Capital One Cup” content pieces
o First :30 preview piece used to discuss background of Capital One Cupo Second :30 piece will highlight Male and Female winners of Capital One Cupo Both content pieces will ensure the following:
- Airs 1x at Production’s discretion- Self-contained :30 vignette to be cut by ESPYS Production- Preview vignette will run in early part of The ESPYS; winner reveal piece will air after
the preview vignette- Front and back end animations w/ Capital One Cup Logo and audio mention of the
Capital One Cup- Capital One will work w/ ESPN on content
o Capital One Cup Congratulations – Live Mention- Airs 1x immediately following the “Celebrate the Winner” vignette- Capital One Cup Trophy and Logo image on hero screen- TBD Talent will congratulate the winning schools and mention attending Athlete reps
o Bump-In “Welcome Back”- Airs coming out of commercial break- Capital One Cup Trophy and Logo image on hero screen
o TBD logo integration*- Airs three (3) times during the 2014 ESPYS at production’s discretion- Capital One logo placement- No audio mention- No commercial adjacency - *Exact execution TBD but production will ensure 3x Capital One logo pops - No commercial adjacency
Please see next page for all formatting/trafficking specs
Questions regarding your on-air elements above?***Please contact your ESPN on-air account reps***
18BACK TO TABLE OF CONTENTS
On-Air
Billboard Submission Guidelines
Billboard Requirements: :05-:07 of audio copy in script form(A “brought to you by…” lead-in is used for all billboards, non-inclusive of the five seconds)
Artwork: Adobe Illustrator or EPS file formatDEADLINES: ESPYS Nomination Show BB’s, ESPYS Awards Show, Countdown Show, & SC at ESPYS: June 20th
• Only one product may be used across each network
• Product shots are evaluated on a case by case basis, but should generally be avoided in lieu of a keyable brand logo
• Animated billboards can be sent on tape or through a digital ad vendor. :05 second Animated Billboard with matte must be over superblack. Do not include voice over copy. Sound effect audio is ok – sound effect audio must be in Stereo. Video and matte must include time code (Both LTC & VITC TC should match). ISCI Code required
• Billboards are pre-produced; changes after receipt of artwork cannot be guaranteed
• Billboard artwork and copy must be labeled with ISCI codes
TRAFFICKING:Billboards, logos and audio copy must be trafficked to:
[email protected] Questions regarding traffic procedures can be addressed to
Mary Schnabel / [email protected]
Submission Guidelines: On-Air Elements
19
BACK TOTABLE OF CONTENTS
On-Air
Commercial Submission Guidelines
• Commercials must be in-house five (5) business days before shows tape
• ESPYS Nomination Show: June 20
• ESPYS Award Show, ESPYS Countdown Show, SC at the ESPYS: July 3
• To maintain integrity of category exclusivity, commercials should NOT feature products that conflict with any ESPYS sponsor
• ESPN monitors all ESPYS spots prior to air.
Submission Guidelines: On-Air Elements
TRAFFICKING/SEND COMMERCIALS TO:ESPN, INC.
ATTN: Rich Faber545 Middle StreetBristol, CT 06010
In-Show Feature Guidelines
• Deadline to confirm feature content elements with ESPN: June 13, 2014
• Creative Guidelines for feature concept development/submissionso Only one product may be used across each networko No product shots will be acceptedo Features are pre-produced; changes after receipt of assets cannot be guaranteedo No taglines to be used with sponsor the logo
Digital
20
BACK TO TABLE OF CONTENTS 21
DigitalCapital One Digital Sponsorship Elements
• Capital One would receive the following as part of their Presenting Sponsorship: Full Presenting o Full Presenting Sponsorship of ESPN.com/ESPYS Homepage (Logo Placement 1)o 50% SOV of ESPYs video throughout flighto Ownership (100% SOV) of ESPY Award Voting (online and mobile)o 50% SOV of ESPYS Mobile Hot Cornero 16% SOV of ESPN.com, Mobile and Tablet homepages on 7/15 (co-branded w/ other ESPYS Sponsor logos)o Capital One Branded takeover of ESPN.com, Mobile, and Tablet homepages (7/16)o Presenting sponsor of ESPYS-themed Bill Simmons (BS Report) Podcasto Enhanced Social elements:
- Logo inclusion (100% SOV) on ESPYS enhanced Twitter page
• Co-Branded promotional media leading up to ESPYs to drive tune-in (6/27-7/16)
• Capital One Quicksilver Camo Exact social integration TBD, but will include @CapitalOne handle OR custom hashtago Frequency:
- ESPN: Tweets (2x), Instagram (2x), Vine (2x)- ESPYS Tweets (4x)- SportsCenter: Tweet (1x), Instagram (1x)
Please see next page for all formatting/trafficking specsQuestions regarding digital elements above?
***Please contact your ESPN Digital Account Rep(s)***
Role ESPN Rep Contact
Account Executive Jason Kessler 646-547-5478 / [email protected]
Digital Sponsorship Management (co-branded creative, technical questions)) Amber Laws 646-547-5077 /
22BACK TO TABLE OF CONTENTS
DigitalTechnology Specifications
Co-branded creative will be produced by the ESPN internet group Sponsor branded creative to be produced by the sponsor
Sponsor Logo
• Adobe Illustrator, MacroMedia Freehand, Photoshop (Must be layered file)
• Required: Vector-based native design file containing brand logo and any requirements regarding its design application
• If logo or background is to appear in a color different than in the file, Hex color code or Pantone number must be provided. Please submit brand style guide and guidelines for use of logo
Trafficking
• Submit all digital assets and direct technical questions to (TBD ESPN contact)TBD email & phone number
Ad Units & BannersAd Units:• File sizes for :15 and :30 video ads should not exceed 100MB
• Specs for normal ad types: http://espn.go.com/espn/mediakit/index/_/id/7213574/
• File sizes for other types of ad units should be ≤ 40k (Gif, JPG, Flash) and dimensions are as follows: o Leaderboard: 728 x 90o Skyscraper: 160 x 600o Medium Rectangle: 300 x 250o Pencils: 924 x 50 / 924 x 56 (if included in Homepage execution)
• Deadline for sponsor branded creative: May 26, 2014 (assuming June 1 flight)Banners:• Sponsors can rotate up to five (5) different banners at once
• Deadline for ESPN.com banner creative: May 26, 2014 (assuming June 1 flight)
23
24BACK TO TABLE OF CONTENTS
Print – ESPN The Magazine
Element Sponsor Action Due DateFull Page 4C Ad
Submit BODY file proof for approval to your Magazine Account Executive June 2
Approved 4C Ad
Submit approved BODY artwork file to:https://espnpublishing.sendmyad.com June 9
**Please note new ad submission method**You may need to create an account using your email address and a password of your choosing. If
SendMyAd is new to you, we recommend you take 10 minutes to run through the tutorial. After you upload and approve your ad, it must be approved by ESPN as the final step in the process.
Once your ad has been approved or rejected, you will receive an automated email from: [email protected]
Issue Information
Rate Base: 2,000,000Est. Total Readership: 14,336,000Est. % Adults 18-34: 52.5%
Technical Specifications
PAGE SIZE TRIM NON-BLEED BLEED LIVE AREA
Full Page 10’ x 12” 8 ¾ “ x 10 ⅝ “ 10 ¼ “ x 12 ¼ “ 9” x 11”
Additional Print Info
Safety Gutter Safety Max Density Digital Files
½“ from trim All text and elements ⅛” each side of gutter 280“ PDF/X-1a
*Please direct technical questions to ESPN The Magazine*[email protected]
(860) 766-9201
Capital One Print ElementsCapital One will run one full-page brand ad in the following issues of ESPN The Magazine as part of their ESPYS commitment:• Issue: 4/29 (On-Sale Date: 4/19)• Issue: 6/24 (On-Sale Date: 6/14)• BODY Issue: 7/22 (On-Sale Date: 7/12)
Promotional Support
25
26
BACK TOTABLE OF CONTENTS
Promotional SupportCapital One Promotional Elements
• Capital One will receive logo placement in all ESPYS promotional materials that drive tune-in across the following:o ESPN Networkso ESPN Digitalo ESPN Mobileo ESPN Audio
• ESPN Radio will create a :30 Tune-In message to run 7/5-7/11
• Co-Branded promotional media leading up to ESPYS driving tune-in (6/27-7/16)
• Capital One will receive logo placement on miscellaneous ESPN Digital, Social, and Synergy platforms, including:o Studio show plugso ESPN.com Voting Moduleo Times Square Super-Signo LA Live
Onsite Sponsor Activation
27
28
BACK TOTABLE OF CONTENTS
Element Sponsor Action Due Contact
Logo
Submit logo for event signage:• Via email: ([email protected]) • In color AND B&W, including color
specifications (i.e. PMS colors)• In JPG AND hi-res format - Adobe
Illustrator (AI) or EPS
May 19 Stephanie [email protected]
Sponsor Thank You Graphic
Capital One to receive logo placement within rotating thank you graphic in-theatre
June 9 Stephanie [email protected]
Certificate of Insurance
Provide relevant info and submit COI forms to: ([email protected]) **COI guidelines document to be provided**
June 9 Stephanie [email protected]
Red Carpet or Show Feature
Confirm content and logistical elements for coordination June 13 Jason Grant
(646) 547-5096
Athlete SeatingFor broadcast, please provide attendance confirmation and seat locations of athletes and/or celebrities attending show
June 30 Stephanie [email protected]
ESPYS Tickets
Review/approve logo inclusion on front and back of the following event tickets: • ESPYS Live Show• ESPYS Red Carpet• ESPYS Post Party
May 10 (COMPLETED)
Stephanie [email protected]
Red Carpet Branding
Capital One will receive logo placement on the following Red Carpet integrations:• Step & Repeat Wall facing Press Pit (1)• Riser Fronts/Fan Boxes (2)• Sponsor Thank You Kiosks (3)• 360 Cam (1)
TBD Stephanie [email protected]
Backstage Tour
• Who: Up to twenty (20) CapOne guests
• When: Wednesday, July 16, 2014• Action: Submit contact name and final
guest count
July 12 Stephanie [email protected]
Onsite Sponsor Activation
ESPYS Celebrity Golf Classic
29
BACK TO TABLE OF CONTENTS 30
ESPYS Celebrity Golf Classic
Element Sponsor Action Due Date Contact
Logo and URL Link
Submit logo for onsite signage and inclusion on www.espygolf.com: • Via email: ([email protected]) • In color AND B&W, including color
specifications (i.e. PMS colors)• In JPG AND hi-res format - Adobe
Illustrator (AI) or EPS
May 16 Stephanie [email protected]
Golf (3) Foursomes Submit golfer information form June 13 Stephanie Bonk
Two (2) Contest Holes
Capital One sponsors Longest Drive and Closest-to-the-Pin contests:• Approve hole signage creative• Submit contest prizing donation(s)
June 7 Stephanie [email protected]
Jimmy V Donation
Submit name and address for internal sponsor contact who will process ESPYS Golf donation invoice
June 20 Stephanie [email protected]
Pacific Palms Resort at Industry Hills (Industry Hills, CA)
Shotgun: 9AM - 7/15/14
BACK TOTABLE OF CONTENTS
ESPYS Celebrity Golf Classic
31
Please provide the following information, so we can schedule your golf foursome accordingly:
Golfer 1 Name/ Title
Golfer 2 Name/ Title
Golfer 3 Name/ Title
Golfer 4 Name/ Title
Company/ Mailing Address
Shirt Size
Renting Clubs? Y/N & Male/Female
R/L Handed
Please email completed golfer information form(s) to: [email protected] by June 13, 2014
For a complete schedule of events please visit www.espygolf.com
Gift Bags
32
33
BACK TOTABLE OF CONTENTS
Gift BagsThe ESPYS include sponsor product in the Celebrity Golf,
Nominee/Presenter and ESPYS Experience gift bags:
Element Sponsor Action Due Date Contact
ESPYS Celebrity Golf Classic Gift Bags
Submit product sample for ESPN review & approval(An estimated 350 gift bags will be distributed to the golf participants)
June 2 Stephanie [email protected]
Ship 350 items for Golf Classic Gift Bags to:(Shipping address to be updated and shared with sponsor as event nears)
TBD Stephanie [email protected]
ESPYS Nominee/Presenter Gift Bags (AVR: $150+ / Qty. 300)
Submit product sample for ESPN review & approval June 2 Stephanie Bonk
Ship 300 items to:(Shipping address to be updated and shared with sponsor as event nears) July 7 Stephanie Bonk
***Any co-branded merchandise bearing the ESPN or ESPYS brand mark must be produced through ESPN Consumer Products to ensure all products are compliant with Disney ILS and product safety testing.
Please let us know what you have in mind, so we can provide estimates and developmental timetables***
Tickets & Hospitality
34
35
BACK TOTABLE OF CONTENTS
Tickets & Hospitality
Element Sponsor Action Due Date Contact
Hotel Accommodations Submit Names and Titles for rooming list inclusion June 6 Stephanie Bonk
Ticket Information
Submit:• Name• Mailing Address• Phone (Work & Mobile) Email
Address(This contact will receive ALL tickets and party invitations for the ESPYS)
June 6 Stephanie [email protected]
ESPYS Onsite Walk-Through Schedule with (Stephanie Bonk) June 27 Stephanie Bonk
CONTRACTUAL HOTEL/TICKET BREAKOUT
Official Host Hotel JW Marriott900 West Olympic Blvd. Los Angeles, CA 90015
• Sixteen (16) rooms o Eight (8) @ Ritzo Eight (8) @ JW Marriott
• Three (3) nights (July 14-16)• Check-Out (July 17)
Monday Night Draw Party • Twenty-Four (24) tickets
ESPYS Escape • Eight (8) wristbands
BODY at ESPYS - Tuesday Night Party • Twenty-Four (24) tickets
ESPYS Award Show(Please alert (Stephanie Bonk) of athlete/celebrity attendance and seat location by July 1)
• Sixty-Six (66) TOTAL ticketso Six (6) Orchestra (A-C); Row: 1-3o Sixteen (16) Orchestra (D-O); Row: 4-15o Eight (8) Orchestra (P-Z); Row: 16-26o Thirty-Six (36) Orchestra (AA-ZZ)
Red Carpet Tickets• Sixty-Six (66) TOTAL tickets
o Black (Athlete) Walk (COC Board & COC Winners)o VIP Walk (CapOne Executives)
ESPYS Backstage Lounge • Six (6) wristbands
ESPYS Post Party • Sixty-Six (66) TOTAL tickets
Public Relations
36
37BACK TO TABLE OF CONTENTS
Public Relations
Social Media & PR Guidelines
The following guidelines were developed for ESPYS Award sponsors and partners. Please note this is not meant to limit information sharing, but
rather help control and coordinate the messaging and content being distributed to press and across social media channels.
GENERAL• ESPN will not do individual announcements as Sponsors are added to the
event but may choose to execute one overarching release announcing Sponsors prior to the event
• ESPN will provide several house photographers to secure images for Sponsors o ESPN will have a shot list prepared with all Sponsor requests so that photos and content
are captured onsiteo Sponsors should submit those requests at least 48 hours prior to evento ESPN will distribute select photos to Sponsors within 48 hours of the evento ESPN will provide Sponsor with images of athletes/celebrities interacting with Sponsor
for Sponsor’s use in its advertising and promotion only if Sponsor has entered into an endorsement or other agreement with all athletes/celebrities depicted in such images
o ESPN intends to post images of athletes/celebrities interacting with Sponsor on ESPN-controlled channels (e.g., espn.com, ESPN Twitter accounts, ESPN Facebook pages, Instagram, Google Plus). Sponsor may link to, re-post or re-tweet such images, however, Sponsor is solely responsible for obtaining any necessary licenses, permissions or clearances to do so
• ESPN Public Relations will service photos to all general market media in an effort to garner press for the ESPYS, to include relevant sports, lifestyle and entertainment media
• Sponsors are encouraged to share photos with endemic trades for their particular verticals (spirits, automotive media, etc.)
38
BACK TOTABLE OF CONTENTS
Public Relations
The following guidelines were developed for ESPYS Award sponsors and partners. Please note this is not meant to limit information sharing, but
rather help control and coordinate the messaging and content being distributed to press and across social media channels.
RED CARPET• Photo and video requests should be submitted to ESPN to be captured by ESPN’s
house photographers and videographers
SOCIAL MEDIA• ESPN’s social media team will be providing extensive coverage of all events
related to and including the ESPYS
• In order to keep those social media efforts organic, Sponsors will not be integrated into those social media feeds
• Similarly, unless agreements are in place with specific talent, talent will not be asked to incorporate sponsor messaging into their personal social media feeds
• Sponsors are encouraged to activate their own social media channels (e.g. re-tweeting, re-posting, etc.) on behalf of the ESPYS and their involvement with the event. For consistency, please use the tag #ESPYS
Social Media & PR Guidelines
39BACK TO TABLE OF CONTENTS
Public Relations
Element Sponsor Action Due Date Contact
Public Relations Opportunities (Advance & On-Site)
Designate spokesperson who can respond quickly to PR inquiries (i.e. approve quotes, provide artwork, review press releases, etc.)
May 16 Stephanie [email protected]
ESPYS PR Contact:Jay Jay [email protected] (647) 547-5839
ESPN PR Contact:Amy [email protected] (646) 547-5614
Please note ALL Public Relations efforts require ESPN approval prior to the event. ESPN will coordinate PR efforts with
sponsors in the following ways:• Review and approve sponsor-produced press releases• Coordinate ESPN executive interviews if requested by sponsors media team• Display sponsor press kits in the press center• Distribute press releases to appropriate trade, business and consumer media,
or Public Relations sources
Contacts
40
41
BACK TOTABLE OF CONTENTS
ContactsESPN Contact Contact Phone
Sponsor Partnership Blandine JnPaul-ReidSenior Director - Sports Management77 W. 66th St., 4th FLNew York, NY [email protected]
(646) 547- 5078
Sponsor Partnership Amber LawsAssociate Director - Sports Management77 W. 66th St., 4th FLNew York, NY [email protected]
(646) 547-5077
Onsite Sponsor Activation Matt GizziDirector - Sports Management77 W. 66th St., 4th FLNew York, NY [email protected]
(646) 547-5792
Onsite Sponsor Activation Stephanie BonkAssociate Director - Sports Management77 W. 66th St., 4th FLNew York, NY [email protected]
(646) 547-5206
Onsite Sponsor Activation Lauren RobinsonManager - Sports Management401 N. Michigan Ave, Suite 1100 Chicago, IL [email protected]
(312) 245-423
Onsite Sponsor Activation Sivan ZaitchikAssociate Manager - Sports Management77 W. 66th St., 4th FLNew York, NY [email protected]
(646) 547-4950
42
BACK TOTABLE OF CONTENTS
ContactsESPN Contact Contact Phone
TV On-Air Execution Jason GrantAssociate Director - Sports Management77 W. 66th St., 4th FLNew York, NY [email protected]
(646) 547-5096
Digital Execution TBD Contact (Interim contact: Amber Laws)Coordinator - Sports Management77 W. 66th St., 4th FLNew York, NY 10023
TBD Phone #
ESPN The Magazine Jackie BarredoAd Production [email protected]
(860) 766-9201
ESPYS Show PR Jay Jay NesheimDirector - Communications77 W. 66th St., 11th FLNew York, NY [email protected]
(646) 547-5839
ESPN Corporate PR Amy PhillipsDirector - Communications77 W. 66th St., 21st FLNew York, NY [email protected]
(646) 547-5614