planning for 2015 - 2020
TRANSCRIPT
CREATIVE SERVICES SUPPORT GROUP 2015 - 2020
INTRODUCTION ..................................................................................................................................................................................3
BACKGROUND INFORMATION / CONTEXT.........................................................................................................................................4
ABOUT CREATIVE SERVICES SUPPORT GROUP (CSSG) ......................................................................................................................5
CSSG Mission ......................................................................................................................................................................................5
Our Approach .....................................................................................................................................................................................5
Why we do it ......................................................................................................................................................................................5
Our Impact ..........................................................................................................................................................................................5
Our History ..........................................................................................................................................................................................6
CSSG Programmes ...............................................................................................................................................................................6
1. Awareness Building & Talent Identification (AB & TI) .......................................................................................................7
2. Education & Vocational Training (E & VT) .........................................................................................................................7
3. Career Exposure & Placement (CE & P) .............................................................................................................................7
4. Counselling & Mentoring (C & M) .....................................................................................................................................8
PLANNING FOR RESULTS 2015 - 2020 ................................................................................................................................................9
OVERALL GOAL (2015 – 2020) ............................................................................................................................................................9
SPECIFIC OBJECTIVE (2015) .................................................................................................................................................................9
EXPECTED OUTCOMES (2015) ............................................................................................................................................................9
STRATEGIES .......................................................................................................................................................................................10
STATUS OF IMPLEMENTATION ...........................................................................................................................................................10
PROGRAMMES AND ACTIVITIES FOR 2015 .......................................................................................................................................11
1. AWARENESS BUILDING & TALENT IDENTIFICATION PROGRAMME (AB & TI) ..................................................................11
1.1.AwarenessBuilding&TalentIdentificationActivities...................................................................................12
1.2.ArtExhibitionandOutreach..........................................................................................................................12
2. EDUCATION & VOCATIONAL TRAINING PROGRAMME (E & VT) .....................................................................................12
2.1.Training/VocationalCourse...........................................................................................................................12
3. CAREER EXPOSURE & PLACEMENT PROGRAMME (CE & P)............................................................................................13
3.1.Careerexposureandplacementactivities....................................................................................................13
3.2.Monthlyinspirationaltalks............................................................................................................................13
4. COUNSELLING & MENTORING PROGRAMME (C & M) ...................................................................................................13
4.1. Counselling & support 12 ...............................................................................................................................14
4.2. Big Sister Mentor project ...............................................................................................................................14
TABLE OF CONTENTS
CREATIVE SERVICES SUPPORT GROUP 2015 - 2020
Indiahasavastpopulationofyoungpeople,withmorethanhalfofitspopulationof1.2billionyoungerthan25.Eachmonth,
1millionyoungIndiansentertheworkforce–apatternthatwillcontinueforthenexttwodecades.Theendresultisthatthe
governmentestimatesthat500millionyoungpeoplemustbetrainedby2022.1
Inordertoaddressthispopulationsurge,largercompaniessuchasHindustan,UnileverandTataarerunningwhatareeffectively
in-houseuniversitiesforpreparingnewrecruits.Tata’sspecialcampusinsouthIndiatrainsaround9,000recruitsatatime,foran
averageof10weeks.However,manysmallerfirmslacktheresourcestoruntrainingprograms.2
AmritDhillon,aDelhibasedjournalist,arguesthat“Academiccoursesaremisalignedwiththeneedsofthemarketplace,andturn
outstudentswhoaregoodatmemorizinginformationbutpooroncriticalthinkingandcomprehension.”3
The traditionalpath tosuccess–primaryeducation,college,anda lifetimecareeratonecompany– is increasingly rare.This
generationneedsnovelsolutionstointractableproblemsandorganizationsnimbleandcreativeenoughtoprovideanswers.CSSG
isnotonlyacreativecharity,butacharitydedicatedtocreativity.
CSSGprovidesopportunitiesforthemostmarginalizedyoungpeopleinIndia,assistingtheminworkingtowardscreatingafinancially
securefutureforthemselves.Specificallybyopeningthecreativesectorstoyoungpeoplebydevelopingskills,vocationaltraining,
andpersonalizedmentorshipCSSGcreatestheopportunityforameaningfulcareer.
Ourultimatemissionistoprovideaschoolofexcellencetothoseyouthinneedofassistanceinordertogivethemtheopportunity
toreceivethebestqualityvocationaltraining,mentoringandcareerexposure,inanengaginglearningenvironmentinorderto
maximizeallstudents’potentialforemployability.
CSSG has developed a plan for the period 2015 to 2220.Everyprogrammeandactivitywillbeconductedhaving inmindthe
ultimatemission.Through awareness, training, mentoring, and exposure, every youth will receive CSSG’s support to succeed in
any of the creative sector areas.ThefollowingdocumentpresentsfurtherdetailsaboutCSSG’s general objectives for 2020, as
well as the specific objectives, expected outcome and activities planned for 2015.
INTRODUCTION
1Yee,A.(2013,June02).FillingIndia’sHugeNeedforVocationalTraining.TheNewYorkTimes.Retrievedfromhttp://www.nytimes.com2Dhillon,A.(2013,September11).Wheredidthegreatdreamgo?.TheAge.Retrievedfromhttp://www.theage.com.au3Id.
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CREATIVE SERVICES SUPPORT GROUP 2015 - 2020
Everymonthonemillion Indians turn18andenter theworkforce. 4 Weworkwith thosewhoare looking for a creativepath
forward;peoplewhoaregoingtoleadthecreativeservices.
CSSGworkswithchildrenwhoaretoooldformanynon-profitsbuttooyoungtohavesettledintoacareer.Theseyouthcomefrom
adiversearrayofbackgrounds,buttheyareallatleasteighteenandlookingforachancetoapplytheirtalents.Manyofouryouth
comefromseveralfeedercharitiesthatwehavepartneredwithovertheyears.
OnceayouthjoinsCSSG,weprovideintensivetraininginthecareerpathofinterestthroughworkshopsandinteractivesessions
ledbyindustryexpertsfromaroundtheworld.Weworktofindajobplacementinoneofourcreativesectors,wherewepairour
youthwithamentorwhowillprovideguidancethroughoutthetrainingandjobplacementprocess.
CSSGprogrammesandactivitieshavebeenorganizedinfourmainareas:
a) awarenessbuilding&talentidentification;
b) educationandvocationaltraining;
c) mentoring;and,
d) career exposure and placement.
ThedecisiontoworkwithintheCreativesectors(Food, Literature, Art, Design, Architecture, Fashion, Music, Dance, Theatre,
Film, Broadcast, Advertising, Technology and Policy)wasaconsciousone;asAnandKapoor,founderofCSSG,hasaptlypointed
out,everysectorbeitheavyindustryormanufacturingisnowadaysinfluencedbythecreativesectors.5
Furthermore,creativityhasbeenproventobeasourceofgrowth--growingatanimpressive14%annuallybetween2002and
2008,allwhilstit’semployeesenjoyedgreaterjobsecurityandearnings.6RichardFlorida,anAmericanurban-studiestheorist,
addsthat“Notonlydocreativeworkersearnmuchmore,onaverage,thanthelargenumberofpeoplewhodolow-endservice
workorrotemanufacturing;theyalsogettodomoreenjoyableworkandtheycontributemorebyaddingcreativevalue.”7
A2010UNreportarguesthat,especiallyindevelopingcountries,thecreativeeconomyfundamentallyaddstogrowthandprosperity:
“Adequatelynurtured,creativityfuelsculture,infusesahuman-centereddevelopmentandconstitutesthekeyingredientforjob
creation,innovationandtradewhilecontributingtosocialinclusion,culturaldiversityandenvironmentalsustainability.”
Lastly,employmentinthecreativesectorstypicallyrequireslessfinancialinvestmentinformalacademia.Trainingcanbedoneon
thejobwhilstsimultaneouslymakinganinstantcontributiontoemployers,thusmakingthecreativesectorsmoreaccessiblefor
theunderprivileged.
BACKGROUND INFORMATION / CONTEXT
4Sengupta,S.(September28,2014).NarendraModiOutlinesGoalsforIndiaonEveofaVisitWithObama.TheNewYorkTimes.Retrievedfromhttp://www.nytimes.com5Tankha,M.(April2,2011).AglobalplatformforIndiancreativity.TheHindu.Retrievedfromhttp://www.thehindu.com6UNCTAD(2010)CreativeEconomy:AFeasibleDevelopmentOption.Geneva:UNCTAD7Florida,R.(2002).Theriseofthecreativeclass.NewYork:BasicBooks
CREATIVE SERVICES SUPPORT GROUP 2015 - 2020
CSSG Mission
CSSGbelievesthatequalopportunitiesshouldbegiventopeopleregardlessoftheirupbringing.Itaimstobreakdownthebarriersto
equalityofopportunitybyprovidingvocationaltrainingwithinjobplacementstoyoungadultsfromunderprivilegedbackgrounds,
inotherwordsleaningonthejob.CSSGprovidesopportunitiesforthemostmarginalizedyoungpeopleinIndia,assistingthemin
workingtowardscreatingafinanciallysecurefutureforthemselves.Specificallybyopeningthecreativesectorstoyoungpeopleby
developingskills,vocationaltraining,andpersonalizedmentorshipCSSGcreatestheopportunityforameaningfulcareer.
Our Approach
CSSGworkswithchildrenwhoaretoooldtoformanynon-profitsbuttooyoungtohavesettledintoacareer,especiallyinthe
creativesector.Indeed,CSSGbelievesthatnoteveryonewillhavetheopportunityortheintellectualcapacitytobecomeadoctor
oralawyerandthereforeitisimportantforchildrenandyoungadultstounderstandtheotheralternatives,whichexistoutsideof
theseprofessionalframeworks.
Theseyouthcomefromadiversearrayofbackgrounds,buttheyareallatleasteighteenandlookingforachancetoapplytheir
talents.Manyofouryouthcomefromseveralfeedercharitiesthatwehavepartneredwithovertheyears.Onceayouthjoins
CSSG,weprovide intensive training in the creative careerpathof interest throughworkshopsand interactive sessions ledby
industryexpertsfromaroundtheworld.Duringthistrainingprocess,weworktopairouryouthwithamentorwhowillprovide
guidancethroughouttheprocess.Oncetrainingiscomplete,weworktofindajobplacementinoneofourcreativesectors.
Why we do it
Afteracarefulneedsassessment,CSSGrealizedthatthereisadistressinglackofsupportforunderprivilegedyoungindividuals,
toprovidethemwithskillstrainingandmentorshipwithinthecreativesectors.Itwasalsoclearthattherearealreadyavariety
oforganizationsfocusedonvocationaltraining,bothfor-profitandnon-profit.Nevertheless,theyaremainlypreparingpeople
forcareersashairdressers,machinistsortoperpetuateIndia’srichculturalheritagethroughtrainingintraditionalhandicraftsor
performancearts.CSSGseekstogoaboveandbeyondvocationaltraining,byexplainingnotjustthetechnicalknowledgebutinstill
acreativeabilitytorethink,reinvent,andreimaging.
Our Impact
CSSG is a youngnon-profitwith big dreamsbut despite our short history,wehave a numberof accomplishments. Since the
commencementofactivitiesin2012,CSSGhassuccessfullyplacedeighteenadultswithmentorsandplacedinfulltimejobsall
ABOUT CREATIVE SERVICES SUPPORT GROUP (CSSG)
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CREATIVE SERVICES SUPPORT GROUP 2015 - 2020
Counselling & Mentoring
Career Exposure & Placement
Education&VocationalTraining
AwerenessBuilding&TalentIdentification
6
overDelhi.SofarfifteenindividualshavebeenplacedinthekitchensofsomeofthebestrestaurantsinDelhi,whileoneyoungman
wasplacedatadancecompany,anotheratacomputerdesigncompanyandanotherwithinthefashionindustry.Additionally,we
havehostedseveralhighprofileeventssofar.CSSGhashadtheopportunitytoworkwithvariousMichelinchefstotrainouryouth
andraiseawarenessoftheimportanceofthecreativesectorshereinIndia.
Our History
CSSGwasfoundedin2011byAnandKapoortoaidunderprivilegedyoungadultsthroughskillstrainingandmentorshipwithinthe
creativesectors.AnandfoundthatIndiahadanalarminglackofsupportforyoungindividualsastheytransitionintotheiradult
life–especiallyforthoselookingtoworkinthecreativesectors.
Underhisguidance,CSSGbelievesthatcreativityleadstochangeandislookingtothecreativesectors-suchasFood,Literature,
Art,Design,Architecture,Fashion,Music,Dance,Theatre,Film,Broadcast,Advertising,TechnologyandPolicy-asanessential
channelforinfluencingpositivechangesinsocietiesandcommunities.
In2011,CSSGpairedwithRainbowHomesandPallavanjaliwhoprovidedyouthwhowerelookingtoworkinthecreativesectors.
In2012,CSSGbegantotraineightyouthinvariousculinaryfields.Allofthoseyouthwerethenplacedinjobs–rangingfromsome
ofDelhi’sbestrestaurantstofashiondesignfirms–wheremanyofthemremaintoday.Thiscontinuedin2013.
CSSG Programmes
CSSG aims to build awareness and identify talented youthovereighteenwhoarelookingforachancetoapplytheircreative
abilities.Ourtargetpopulationisnormallyinavulnerablesituationsincetheyarealreadytoooldforsocietyingeneral,andmany
non-profitsinparticular,buttooyoungtohavesettledintoacareer.OnceayouthjoinsCSSG,weprovideintensiveeducation and
traininginthecreativecareerpathofinterest:Food,Literature,Art,Design,Architecture,Fashion,Music,Dance,Theatre,Film,
Broadcast,Advertising,TechnologyandPolicy.Theyhavethepossibilitytoparticipateinworkshopsandinteractivesessionsled
byexpertsfromaroundtheworld.Furthermore,weworkwiththemtoprovidecareer exposure and job placementinoneofour
creativesectors.Finally,CSSG youth will be paired with a mentorwhowillprovideguidancethroughouttheentireprocess.
CREATIVE SERVICES SUPPORT GROUP 2015 - 2020
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1. AWARENESS BUILDING & TALENT IDENTIFICATION (AB & TI)
The“AwarenessBuilding&TalentIdentification”programmehastwomainobjectives.Ontheonehanditpromotestheimportance
ofprovidingopportunitiesinthecreativesectorstounderprivilegedyouth.Ontheotherhand,itaimsatidentifyingcreativeyouth
fromIndia,thatbecauseoftheirunderprivilegedsituationdonothavetheopportunitytodeveloptheirskillsinthoseareas.
Thus,theideabehindtheAB&TIprogrammeistoraiseawarenessaboutthepotentialtheseyouthhaveandthenecessityto
providethemwithvaluableopportunities.Itisthefirstlinkbetweenthemandthecharity,andwillinitiatethewholeprocessof
education,training,careerexposure,jobplacement,aswellasmentoring.
Forthatpurpose,CSSGworkswithothercharities(SuchasRainbowHomes)toidentifythoseindividualssuitableforaplacement
within thecreativesectors.Althoughwearealsoexploringotheravenues,collaboratingwith ‘feedercharitiesmeans thatwe
workwithyoungadultswhohavealreadyreceivedsupport,haveanindividuallifeplanandtheirneedsandabilitiesarealready
identified.Participantsneedtobeaged18andthereforelegallyentitledtowork.
2. EDUCATION & VOCATIONAL TRAINING (E & VT)
Webelievethatagoodtraditionaleducationisanecessarypartofameaningfulemployment,andthereforeweencouragethe
youthweworkwithtocontinuetheirschooling,nomatterwhatleveltheyareat.Stilltraditionaleducationdoesnotworkforall
learnersandonitsownisoftennotenoughtoprepareforameaningfulcareer.
TheE&VTprogrammeaimsatprovidingyoungadultswiththelong-termabilitytothinkcreativelyandtheskillsneededtoearn
gainfulemploymentintheshort-term.Indoingso,wedon’tseektoreplacebutinsteadtosupplementthetraditionaleducation
systeminawaythatmaximizesitsefficacyontheyoungpeopleweserve.
3. CAREER EXPOSURE & PLACEMENT (CE & P)
CSSGfocusesonmatchingdisadvantagedyouthwithhighqualityjobsthatareintrinsicallyinteresting.Todosoweworkwitha
youthtolearntheirinterests,trainthemintherelevantskills,pairthemwithalikemindedmentorandprovidethemwithacareer
opportunity.Wedon’tgiveoutjobs,wegiveoutopportunities.Wefollowastrictproceduretoensurethattheyoungmenand
womenweworkwithreceivethebestopportunitiesopentothem.
Oncetheprocessoftalentidentification,trainingandeducationhavebeencarriedout,theCE&Pprogrammewillbeincharge
ofbuildingonthefilesandplantheindividual“careerexposure”needsaswellaspotentialplacementinthecreativesectorsfor
eachoftheCSSGyouth.CSSGwillhelptheyoungadultsamongotherthingstoprepare,fortheirupcominginterviewswitha
prospectemployerinthefieldoftheirchoice.Onceselected,theprogrammewillgivefollowupsoneachparticipantsindividual
developmentplans,whichwillhavetoincludeaprogressionprogrammewherebytheyoungpeopleareguaranteedadefinitive
advancement.
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4. COUNSELLING & MENTORING (C & M)
CSSGhasdecidedtoinvestintomentoringtheiryouthfortwomainreasons.
Firstly,webelievethatthekeytoanymentorpairingiscreatingabondthatisdeeperthanworkbutaboutsharingdreamsand
aspirations.Ourmentorsarethepointpersonwhenitcomestoensuringthatacareerismeaningful,interesting,andrewarding.
Allourmentorsareprofessionalsinthespecificfield.
Secondly,counsellingalsoensuresthatkidsdoreceivesupportnotjustintheareastheyareinterestedinbutitgoesfurtherto
trytoadvicethemonotherissuesthatindirectlyinfluencetheirlivesandfuturecareers.Aspartofthecounselling,theC&M
programmewillconductregularsitevisitswhiletheyoungadults.Atthesametimeparticipantsareresponsibleformaintaining
theirownrecordsandupdatingCSSGontheirprogressandanyongoingchallengesandgeneralpastoralcare.Thisworkisdonein
collaborationwiththehomestheycomefrom.
CREATIVE SERVICES SUPPORT GROUP 2015 - 2020
OVERALL GOAL (2015 – 2020)
Vocational School of Excellence
CSSGultimatemissionistoprovideaSchoolofExcellencetothoseinneedofassistanceinordertogivethemtheopportunity
toreceivethebestqualityvocationaltraininginthecreativeareas,inanengaginglearningenvironmentinordertomaximizeall
students’employability.
SPECIFIC OBJECTIVE (2015)
UnderprivilegedyouthinterestedinpursuingcareersinthecreativesectorareidentifiedbyCSSGwiththesupportofitspartner
associations inDelhi. Their skills, aptitudes and interests are analysed to decide togetherwhat kind of education, vocational
training,careerexposure, jobplacement,counsellingandmentoringwillbeprovidedaccordinglytotheirspecificneeds.Thus,
CSSGstrengthensanddevelopsitsmissionthroughtheimplementationofninespecificactivitiesthatfallunderthecoordination
ofthefourkeyprogrammesofthecharity.Finally,womenempowermentandgenderissueswillbethecentralthemeofallCSSG
actionstakenforwardduringtheyear.
EXPECTED OUTCOMES (2015)
1. Buildawarenessabouttheimportanceofgivingopportunitiestounderprivilegedyouthinthecreativesectors
andidentifytalentstobesupported
2. Anartexhibitionandoutreachactivitytoeducatechildrenaboutwomenempowerment,genderandinequality.
3. Athreemonthstrainingschoolthatwillprovide30-50youngunderprivilegedadultswithaqualification
certificateandtherebyimmenselyincreasetheirchancesonthejobmarket.
4. Severalcareerexposureandplacementactivitiesforouryouthtomeetleadingrolemodelsfromtheculinary
sectortogetthemfurtherinspired.
5. MonthlyinspirationtalksforCSSGyouthinareasoftheirinterestwithprofessionalsandexpertsineachofthe
creativesectorareas.
6. Counselling&supportavailabletoeachCSSGyouthaccordinglytotheirspecificneeds.
7. Abigsistermentorprojecttoprovidementoringsupportforyoungwomenbetween16and25yearsold,with
thesupportofSHEROES.
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STRATEGIES
2015 – Year of Women
2015willbetheYearofWomen,aimingtogiveyoungwomenfromunderprivilegedbackgroundsavoice-Workingwithyoung
women,CSSGhasfoundthattheyoftenhavenorolemodelstoinspirethemtoachievetheirfullpotential.TocelebratetheYear
ofWomenandtogainfundsforthecharity’scauseinordertomakeadifferencetothelivesofseveralyoungwomenwehaveput
togetheraseriesoffundraisingandoutreacheventsincludingDinners,Masterclasses,MentorProgrammeandanArtExhibition.
Partnerships
CSSGhashadthepleasureofpartneringwithavarietyoftalentedpeopleandorganisations.Withouttheirgeneroussupport,we
couldnotdotheworkthatwedo.Individualsandorganizationscanpartnerwithusinoneofthreeseparateways:
1) asFacilitationPartners,helpingusensurethatweareprovidinghighqualityservice.ThesecharitiesorNGOs
aregenerousenoughtoprovideuswithsupport,guidance,andadvice.Inmanycases,weworktogetherwith
asimilargroupofyouthandcontinuethegoodworktheyhavestartedbutareunabletocontinuedueto
varioussocial,legalandfinanciallimitations;
2) ProjectPartnersworkingwithusascreativeorganizationshiring,mentoring,training,andfurtherdeveloping
theyouththatweserve;and/or
3) EventPartners,supportingtheprojectsdesignedatraisingawarenessorfundsforCSSG.
Fundraising
CSSGhasbeenusinghighprofileeventsforfundraising,suchasCharityDinners,ArtExhibitions,ArtAuctions,SpeakersPlatforms,
amongothers,aswebelievethatitprovidespeoplewithaone-offexperienceinexchangefortheirmoneyandsupport,rather
thanjustaskingpeoplefordonations.Thisapproachhasproventobesuccessfultous,asitcreatesopportunitiestobuildnetworks,
showresultsandraiseawarenesswhilstsimultaneouslygeneratingmoneyforthecharity.Furthermore,from2015onwards,CSSG
willstartapproachingdifferentstakeholderstoaskforfundsforspecificprogramsoractivitiesaswellasexploringopportunities
withinCSRfunding.
STATUS OF IMPLEMENTATION
CSSG is a youngnon-profitwith big dreamsbut despite our short history,wehave a numberof accomplishments. Since the
commencementofactivitiesin2012,CSSGhassuccessfullyplacedeighteenadultswithmentorsandplacedinfulltimejobsall
overDelhi.SofarfifteenindividualshavebeenplacedinthekitchensofsomeofthebestrestaurantsinDelhi,whileoneyoungman
wasplacedatadancecompany,anotheratacomputerdesigncompanyandanotherwithinthefashionindustry.Additionally,we
havehostedseveralhighprofileeventssofar.CSSGhashadtheopportunitytoworkwithvariousMichelinchefstotrainouryouth
andraiseawarenessoftheimportanceofthecreativesectorshereinIndia.
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Awareness Building &
Talent Identification
Educational & Vocational Training
Activities
Career Exposure&
Placement Activities
Counselling &
Support
Art exhibition&
Outreach Activity
Training /Vocational Course
Monthly inspirational talks
Big Sister Mentor Project
Awareness Building & Talent Identification
Education & Vocational Training
Career Exposure & Job Placement
Mentoring & Counselling
2015
PROGRAMMES AND ACTIVITIES FOR 2015
1. AWARENESS BUILDING & TALENT IDENTIFICATION PROGRAMME (AB & TI)
Intheperiod2015–2020,thisprogrammewillbeconsolidatedasapillarforthelongrunsustainabilityofCSSGprogrammesand
activities.Specificallyfortheyear2015,theAB&TIprogrammewillworkontwomainareas:generalactivitiestobuildawareness
andtoidentifytalents;aswellasanartexhibitionandoutreachactivity.Womenempowermentandgenderissueswillbeageneral
themethatwillbetakenforwardineachoftheactivities.
1.1. Awareness Building & Talent Identification Activities
During2015CSSGwillworkonbuildingawarenessabout the importanceof supportingunderprivilegedyouth in the
creativesectors.Severalmeetings,discussiongroupsanddisseminationactivitieswilltakeplacewiththatpurpose.Those
activitiesaswellasourconstantcommunicationwithourpartnerswillhelpusidentifyingthosetalentedyouththatare
worthitsupporting.Thiswillbethebeginningofthewholeprocessofempoweringyouthinthecreativesectors.
1.2. Art Exhibition and Outreach
Throughoutthepastfewyearswehavefoundthatmanyyoungwomanrefusetobeopentoopportunitieswithincertain
sectorsduetostrongstereotypesandmisinformation.“Thefoundationsforstereotypesingenderrolesarelaidthrough
earlygendersocialization.Gendersocializationistheprocessbywhichpeoplelearntobehaveinacertainway,asdictated
bysocietalbeliefs,values,attitudesandexamples(UNICEF2007).”
AnArtExhibitionandOutreachactivitywilltakeplace.Theworksofrenownedartistsinrelationtogenderissueswill
bring togetheropen lettersbygirls, talkingabout futureaspirationsandexpectationswith the focuson theevolving
rolesofwomaninthefuture.ThewritingswillbeofyoungwomeninIndiaandtheUnitedKingdomwiththepossibility
ofinvolvinglettersfromgirlsfromotherpartsoftheworld.OurExhibitionandOutreachactivityistoencouragegirlsto
speakofhopes,dreamsandambitionsandsimultaneouslytoeducatethemongenderissuesandopenupthesubject
ofgenderand inequality.This, in turn,willbeusedasa tool toeducatechildrenbothmaleandfemale fromvarious
socioeconomicbackgrounds.ThisventureissupportedbyANewDirectioninLondon(acharitythatsupportstheuseof
thecreativesectorsincreatingjob)andwehavehiredFLOWIndia(anartseducationprovider)toundertakeworkshops
withagroupofschoolsrangingfromtopendschoolstoNGO/residentialschoolsforextremelydisadvantagedchildren.
ThefundsraisedbyCSSGwillensurethattheserviceprovidersareabletoimplementthecoursedesigned.
2. EDUCATION & VOCATIONAL TRAINING PROGRAMME (E & VT)
CSSGwillworkontwomainE&VTactivitiesin2015.Thecharitystartdoingeducationalandvocationaltrainingactivitiesandwill
launchathreemonthscoursefor30-50individualsinthehospitalitysector.Ourultimateobjectivemissionby2020istoprovide
aschoolofexcellencetothoseinneedofassistanceinordertogivethemtheopportunitytoreceivethebestqualityvocational
traininginanengaginglearningenvironmentinordertomaximizeallstudents’potentialforemployability.
2.1. Education & Vocational Training Activities
SinceeducationandvocationaltrainingofunderprivilegedyouthisinthecentreofCSGGwork,activitiesintheseareas
willbelaunchedbythecharityin2015aimingtostartbuildingtowardstheoverallgoal.
Thecoursewillbedesignedasthreeseparatemodules:housekeeping,frontofhouse,andtheKitchen.Thekitchencourse
willberunbyTanteMarieata leadinghospitalityschool.Postcompletionofthecourse,theyoungmenandwomen
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will receivean internationallyrecognizablequalificationcertificate.ThefundsraisedbyCSSGwillensurethatall fees,
transportandstipendsarecovered.Wearefurtherexploringtheopportunitytocreatefurthershort-termplacementsfor
theseyoungmenandwomenataleadinghotelchain(changetoTheLeelagroupofhotelsonceconfirmed).
3. CAREER EXPOSURE & PLACEMENT PROGRAMME (CE & P)
Intheperiod2015–2020,theCE&PprogrammewillworktowardstheconsolidationofitsintermediaryrolebetweentheCSSG
youthandtheemployers.Furthermore,itwillcontinuebringingsuitableemployersonboard.Overall,thecharityhasfoundthat
mostemployersarereceptivetotheideaofhelpingunderprivilegedyouth,butsomeorganizations,likeChezNini,L’Opera,Sweet
NothingandTresdoanespeciallyexcellentjobdevelopingyoungmenandwomenfromdifficultbackgrounds.For2015,CSSGwill
strengthenitscareerexposureandplacementactivitiesandwillinitiatemonthlyinspirationaltalkswithfamousleaderstobring
motivationalrolestheyouthmightbeinterestedon.
3.1. Career exposure and placement activities
Wewillbereachingouttoapproximately50underprivilegedyouthforan interactionwitheight leadingfemalechefs
at an organic farm. The aim is to create a trulymemorablemotivating, fulfilling, andhopefully life-changing day for
50underprivilegedchildren.Theywill interactwiththechefsthroughaseriesofexercises–harvesting,planting,and
cooking.Thechildrenrangefromthoseinextremepovertytothosewhohavebeenabandonedandtheyallliveandstudy
inthehomesweworkwith.This“field”tripisstructuredtoensurethatitleavesthechildrenwithamemorableandlife
reaffirmingexperienceforthembutalsoshowthemadifferentangleoffarming,aswellasthefarmtotablepath.The
fundsraisedbyCSSGwillensurethatinteractioncantakeplace.
3.2. Monthly inspirational talks
CSSGwillconductmonthlyinspirationaltalksforthoseyoungadultsthatwouldbealreadypartofanyoftheprogrammes.
Everymonth,aleadingexpertinanyofthefourteencreativesectorswillbeinvitedasaguestspeaker,toconductan
inspirationaltalktothoseyouthadultsregisteredasbeneficiariesofanyoftheCSSGprogramme.Westronglybelieve
thattheactivitywillhaveadirecteffectintheirdevelopmentandatthesametimeitwillalsoinfluenceindirectlytheway
otherareasofourworkwillachievepositiveresults.
4. COUNSELLING & MENTORING PROGRAMME (C & M)
InordertoensuretheefficacyofCSSGwork,regularcounsellingandmentoringhasbeenputinplace.Duringtheperiod2015–
2020theorganizationwillstrengthenthecounsellingandmentoringprovided.
In2015,CSSGwillkeeponprovidingitsyouthwithcounsellingandsupport.Atthesametime,aBigSisterMentorProjectwillbe
created in partnership with Sheroes.
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4.1. Counselling & support
During2015,CSSGwill ensure thateveryyouth that isbeing supportedby theorganization receives counsellingand
support during the whole process.
Westronglybelievethatallowingouryouthtohaveaccesstocounsellingandsupportwillstrengthenothercomponents
ofCSSG’swork.Atthesametime,suchpersonalizedsupportwillallowtheorganizationtofolloweachspecificyouth
profileandensurethattheircareersaregoingintherighttrack.Givingcounsellingandsupportwillbeanongoingactivity
tobecarriedoutbytheorganizationforthelongrun.
4.2. Big Sister Mentor project
ABigSisterMentorprojectwillbecreatedinpartnershipwithSheroes.Sheroesisanorganisationthatconnectswoman
toworkopportunitiesandcareersupportgroups.Sheroeshasareachof300,000womenin2,000companiesinover
65cities.CSSGhaspartneredwiththemtobeabletoaccesstheirdatabaseofwomaninordertodeployamentorship
programmeforyoungwomanbetween16and25.Theprojectwillberunthruavarietyofoutletsincludinginternetand
aseriesofworkshopsandcareerfairs.Thetargetistoreach1millionyoungwomenwithin3years.Thefundsraisedby
CSSGwillensurethatapilotprojectcanbeputintoplacefollowedbythelargerscaleinitiative.