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Is Your Firm Ready for…

Planet of the Apps?

September 19, 2013

Presented By:J. David Harvey

Director of Business Development Morrison & Foerster LLP

“If I had asked people what they wanted, they would have said ‘faster horses.’ “

- Henry Ford

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It’s a mobile, mobile world

Mega trends

• Use of mobile devices to communicate

• Growth in percentage of smart phone users

• Smart phone use especially prevalent among Gen X and younger

• Dominance by Android and Apple platforms

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About MoFo2Go

• Released March 2010; updated 2011.

• MoFo was the first AmLaw 100 law firm to develop a multifunctional iPhone App.

• Compatible with iPhone, iPod touch, and iPad.

• Accolades: BtoB Magazine Best Branded App (2010), Law Week Colorado Best Law-Related iPhone App (2010)

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Features: People

People.

– Clients can read their attorney’s bio, check contact info and make a call or send an email right from their phone.

– Sort attorneys alphabetically, by practice, office, or school.

– Attorneys can also be added directly to the built-in Address book.

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Features: News

News.

– Receive client alerts, press releases and newsletters automatically, plus special content from the firm’s award-winning magazine, MoFo Tech.

– Users can easily jot down notes on an article to discuss with their attorney later, and email those notes to a colleague.

– Search by practice or keyword

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Features: MoFo Maze

• MoFo Maze.

– Challenge yourself to traverse through all four levels of our fun maze game.

– Saves your scores so you can see if you beat your personal best.

– Ball rolling sound effects and music were added in version 2.0.

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Features: Locations

• Locations.

– See important information about all of Morrison & Foerster’s offices, including addresses, directions, and nearby transportation hubs, restaurants, and hotels using turn-by-turn directions.

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Getting the Word Out

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MoFo2Go Usage

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Proliferation of Law Firm Apps

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App-Lawcations

• What type of app to develop:

– Multi-functional– Single function

• Reference• Recruiting• Practice-focused

• Would it help with?– Collaboration– Time management– Education

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Contact

J. David HarveyDirector, Business Development Morrison & Foerster LLP

2000 Pennsylvania Avenue, NWSuite 6000Washington, DC 20006-1888

(202) 887.6922 dharvey@mofo.com