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Is Your Firm Ready for…
Planet of the Apps?
September 19, 2013
Presented By:J. David Harvey
Director of Business Development Morrison & Foerster LLP
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“If I had asked people what they wanted, they would have said ‘faster horses.’ “
- Henry Ford
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It’s a mobile, mobile world
Mega trends
• Use of mobile devices to communicate
• Growth in percentage of smart phone users
• Smart phone use especially prevalent among Gen X and younger
• Dominance by Android and Apple platforms
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About MoFo2Go
• Released March 2010; updated 2011.
• MoFo was the first AmLaw 100 law firm to develop a multifunctional iPhone App.
• Compatible with iPhone, iPod touch, and iPad.
• Accolades: BtoB Magazine Best Branded App (2010), Law Week Colorado Best Law-Related iPhone App (2010)
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Features: People
People.
– Clients can read their attorney’s bio, check contact info and make a call or send an email right from their phone.
– Sort attorneys alphabetically, by practice, office, or school.
– Attorneys can also be added directly to the built-in Address book.
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Features: News
News.
– Receive client alerts, press releases and newsletters automatically, plus special content from the firm’s award-winning magazine, MoFo Tech.
– Users can easily jot down notes on an article to discuss with their attorney later, and email those notes to a colleague.
– Search by practice or keyword
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Features: MoFo Maze
• MoFo Maze.
– Challenge yourself to traverse through all four levels of our fun maze game.
– Saves your scores so you can see if you beat your personal best.
– Ball rolling sound effects and music were added in version 2.0.
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Features: Locations
• Locations.
– See important information about all of Morrison & Foerster’s offices, including addresses, directions, and nearby transportation hubs, restaurants, and hotels using turn-by-turn directions.
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Getting the Word Out
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MoFo2Go Usage
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Proliferation of Law Firm Apps
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App-Lawcations
• What type of app to develop:
– Multi-functional– Single function
• Reference• Recruiting• Practice-focused
• Would it help with?– Collaboration– Time management– Education
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Contact
J. David HarveyDirector, Business Development Morrison & Foerster LLP
2000 Pennsylvania Avenue, NWSuite 6000Washington, DC 20006-1888
(202) 887.6922 [email protected]