plan a - because there is no plan b - sustainable retail at marks & spencer
DESCRIPTION
In 2007, UK retailer Marks and Spencer embarked on an industry leading, five-year, 100-point 'eco' plan to tackle some of the biggest challenges facing business and our world. They have made enormous progress on their 5 core goals: Become carbon neutral, send no waste to landfill, extend sustainable sourcing, help improve the lives of people in their supply chain and help customers and employees live a healthier lifestyle. Listen to Marks and Spencer's Head of Sustainable Business, Mike Barry, who shares some of the exemplary work they’ve done to communicate their efforts to their customers and engage them in the success of Plan A, as well as discuss how these efforts are helping create deeper brand affinity.TRANSCRIPT
Plan ABecause there is noPlan B
Mike BarryMarks & Spencer
Because there is no Plan B
Plan A
1930s 1960s 1980s 2000 2007 2012 2015 2025
Sustainability
Time
Employee Welfare
Philanthropy Community Investment
CSR
Plan A
HWDB
Sustainable Business
Single issues managed by team on
edge of business
All 75,000 employees “hungry” to use sustainability to sell more, save money,
motivate people and develop new business opportunities
Brand new products/services, 50% less carbon, zero waste and value
added for people wherever we trade
All issues being systematically addressed across supply chain, operations, customer use and
disposal of products
Business sustainability
100
Time
In the press…
28. The Climate Group Campaign
Biggest impact, not the most obvious, changing behaviour
Lessons we’ve learnt 1. Performance and credibility first
2. Activity not words
3. Show consumers the benefits of change
4. A few big stories backed up by lots of small but
consistent underpinning messages
5. Plan A as an internal change management
platform
