PowerPoint Presentation

Strategic Management IIMarks & Spencer: The Phoenix RisesPresented byGroup 1Aswin SridharRobin BansalNikhil SarafSasi Kanth PingaliSuhail SabharwalY N Sudheer

History of Marks & SpencerGrowth in BritainGrowth in BritainM&S Formula

Partnership with Suppliers Partnership with Employees Partnership with CustomersM&S Business Global ExpansionThe DeclineSaturation of retail markets in UK & loss of Best Value tag led to a loss in customer confidence and decline of M&S

Leadership crisisAsian Financial crisisNon-improving FinancialsLocation of Food storesSourcingProblems identifiedLeadership CrisisLocation of Food StoresNon-improving FinancialsAsian Financial CrisisSourcingSenior Directors replaced by promoted managers and Leadership plan disrupted by Queens honours listNo improvement in clothing revenues and a series of Lay-offsFood stores not favourably located Senior Directors replaced by promoted managers and Leadership plan disrupted by Queens honours listRetail sales dropped and new competition in womens clothingLuc Vandevelde and the M&S RevivalVandevelde appointed Executive Chairman of Marks & Spencer in January 2000Luc Vandevelde and the M&S RevivalExisting ProductsNew ProductsExisting MarketsMarket PenetrationProduct DevelopmentNewMarketsMarket DevelopmentDiversification

Ansoff MatrixCase TakeawaysThank You!