plain2013 peter levesque ikmb
DESCRIPTION
Peter Levesque, of the Institute for Knowledge Mobilization, presentation to the 2013 Plain Language International Association Conference in Vancouver, Canada, October 11, 2013TRANSCRIPT
Peter Norman Levesque!President !Institute for Knowledge Mobilization!
What is the Role of Plain Language !in Knowledge Mobilization?!
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• What is Knowledge Mobilization?!• Why is it important?!• The crucial role of Plain Language.!• How to continue the conversation?!
Our Conversation Today!
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• A shift in thinking!• research production & dissemination
to knowledge sharing, meaning-making and greater use!
• A recognition that knowing ≠ doing !• A focus on complex systems!
What is !Knowledge Mobilization?!
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• A term wrapped up in Jargon!• 90 different terms used!
• A system under construction!• A promise of improvement with a
short track record!
What is !Knowledge Mobilization?!
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Growth of the Research System h8p://jrp.icaap.org/index.php/jrp/arCcle/viewArCcle/128/106
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1945
2000
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This growth shiKs pa8erns of sharing 6
Passive push (unCl 1970s+) Push harder (1990s+) Partner & pull (2000+)
• DisseminaCon via tradiConal journals, conferences
• Focus on implementaCon, e.g. performance feedback
• Linkage & exchange, e.g. joint producCon
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Lots of smart people trying to improve the use of research to solve difficult problems
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Growing recogniCon that success will mean working together in more complex ways
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Knowledge MobilizaCon is
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• Making what we know READY to be put into SERVICE and ACTION to create new VALUE and BENEFITS.
• MulCple methods for mulCple purposes and audiences
• Includes – management, transfer, exchange, translaCon, implementaCon
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Knowledge MobilizaCon is Value CreaCon
Now What: Decisions,
DirecCons, AcCons
So What: Meaning,
Analysis, InterpretaCon
What: Data, InformaCon, DescripCon, Stories
MULTIPLE INPUTS FROM RESEARCH, PRACTICE, EXPERIENCE, CULTURE
InnovaCon Suppor=ng Infrastructure IniCaCves
Incen=ves to Share between Levels
Value Crea=on
Programs Policies PrioriCes Processes PracCce
Products PerspecCves Procedures PossibiliCes People Skills
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• Growth of everything!• Good decisions are hard!• Lives are held in the balance!• Tragedy of wasted resources!
Why is Knowledge !Mobilization Important?!
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Do we have data overload or filter failure?
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Access New Yorker: John Caldwell 2000
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Drowning in communicaCon?
• Never in human history have we hunted for so much data, informaCon and knowledge.
• Never in human history have we gathered so much that is useful but not used.
• Growing feeling of being overfed with data?
• Data becomes informaCon when it is informaCve.
• InformaCon becomes knowledge when we use & learn.
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Why now?
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• ProducCon
– Every day, we create 2.5 quinCllion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.
– This data comes from everywhere: sensors used to gather climate informaCon, posts to social media sites, digital pictures and videos, purchase transacCon records, and cell phone GPS signals to name a few.
– This data is big data.
h8p://www-‐01.ibm.com/soKware/data/bigdata/
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Over – ConsumpCon?
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– Email: 144 billion email per day worldwide. (2012) – Websites: 624 million (2012) – Users: 2.4 billion (2012) – Mobile: 6.7 billion mobile subscripCons (2012) – Twi8er: 175 million tweets daily average (2012) – Facebook: 1 billion users (2012) – Google: 1.2 trillion searches on Google (2012) – YouTube: 4 billion hours/month of video watched (2012)
– Youth: spend less Cme watching TV (60%) and more Cme online (600%)
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Impact New Yorker: Sam Gross 1991
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Richard Heinberg Quote
Taking in traumaCc informaCon and transforming it into life-‐affirming acCon may turn out to be the most advanced and meaningful spiritual pracCce of our Cme.
h8p://globalpublicmedia.com/how_do_you_like_the_collapse_so_far
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Knowledge mobilizaCon as a support for decision making
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Philip Davies, Is Evidence-‐Based Government Possible? Jerry Lee Lecture 2004, Washington, DC
Evidence
Experience Judgement
Resources
Values
Habits
TradiCons Lobbyists
Pressure Groups
PragmaCcs
ConCngency
EmoCons
Other Factors
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• The problems are complex!• Solutions require multiple
sources of knowledge!• Specialized language creates
barriers to accessing needed people!
The crucial role of !Plain Language!
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Core of Value CreaCon is ConversaCon
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Layman’s Language New Yorker: Dana Fradon 1975
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4 Common Obstacles to Research Use:
1. The research quesCon is not perCnent to pracCce.
2. The research is not Cmely.
3. The research is not communicated in ways relevant to users.
4. Management pressures trump the use of research-‐based evidence in decision-‐making.
Source: Allen, P. et al 2007. “Commissioning research that is used: the experience of the NHS Service Delivery and OrganizaCon Research Development Programme.” Evidence & Policy, 3(1): 119-‐134, as summarized in CHSRF’s Insight and Ac5on, Issue 13, June 2007.
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We need to be creaCve:
In order to create the “ideal” future, you need a lot of ideas from which to choose otherwise the future tends to look like a linear extension of what already exists.
Or
If you want to know what the future is, be part of its development. (Peter Drucker)
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Plain Language Summaries h8p://researchimpact.wordpress.com/
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Cochrane CollaboraCon h8p://www.cochrane.org
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GranCng Councils
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• Linking Plain Language and Knowledge Mobilization Efforts!
• Canadian Knowledge Mobilization Forum!
• Communities of Practice!
How to continue !the conversation?!
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Canadian Knowledge MobilizaCon Forum
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h8p://www.knowledgemobilizaCon.net/forum
Dates set for 2014 – June 9 & 10 in Saskatoon Venues selected unCl 2020
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Knowledge Transfer and Exchange Community of PracCce
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Contact informaCon
(613) 552-‐2725 [email protected]
www.knowledgemobilizaCon.net
@peterlevesque
Fairmont Chateau Laurier 1 Rideau Street, Suite 700 O8awa, ON, K1N 8S7
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