pitchingmasterclass.may13
TRANSCRIPT
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Taking the pain out of pitching to national
journalistsBy Janet Murray
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In 8 easy steps…
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Step 1: leave your ego at the door
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It’s not all about...
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Step 2: stop navel gazing
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Step 3: focus on what matters…
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To you and other people…
photo credit jan kranendonk / Shutterstock.com
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Henley review of music education
Timely4Relevant to lots of people4Political
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Step 4: Spot patterns and trends…
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Step 5: Bin press releases
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Step 6: research your publications
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Step 7: say it in 140 characters
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Would you be interested in a story on new research showing children with
disabilities are being illegally excluded from school?
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Would you be interested in a story on how we’re tackling the problem of falling numbers of children taking
GCSE music?
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We can offer an exclusive interview with Baroque pro and authentic performance pioneer John Eliot Gardiner who turns 70 in March
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Step 8: give exclusive access
“One at a time please…”
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Want to know more about pitching?
This practical one-day masterclass, led by two award-winning national journalists, is designed to help you take the pain out of pitching.
It will help you: • identify stories that
will appeal to journalists/editors in your sector
• make a story compelling to a journalist/commissioning editor
• write email pitches that get results
• tailor your ideas to suit particular publications/audiences
• identify new publications/programmes to pitch to
• prepare – and deliver – an effective pitch over the phone
Groups are small (maximum 15) which means you will get plenty of individual feedback.