Pure Felt - the ART of Empowerment

Economic empowerment of

unemployed low-priviliged youth and women

through (CSR) felt art installations

www.pure-felt.com

Our mission

Economic empowerment of unemployed youth & women in high-unemployment & low-

privileged areas

Felting & soft skills training

Job creation

Provide work experience

We achieve this through

The creation of large extraordinary felt art installation commissions

The creation of felted design room dividers by our participants` microbusinesses

Beautiful things that matter, matter more.

The The impact of our felt art installations &

felt interior design products

Create jobs –also in remote

areas

Generate sustainable

income - savings

Increased employability

chances

Teach soft&hard

skills, work experience

Women employment

Healthier & happier families

Green impact art community

through felt art installation commissions

How far did we get to date

in reaching our mission?

past commissions active commissions

Output info January 2016:

• 17 felters trained & employed on past commissions

• 8 felters found a job

• 30 felters being trained on current commissions

• 40 members in Pure Felt Guild

• 5 people re-employed on new commissions

• 3 felt microbusiness owners being mentored

Various projects in

Jordan

South Africa

Peru

pipeline

The focus countries

Our felt empowerment communities

SOUTH

AFRICA

5.2 mln

unemployed

youth

incl. 1.6 mln

black female

youth

7 mln

unemployed

black women

30 mln living

in poverty

JORDAN

820,000 unemployed

female youth

440,000

unemployed

women

84% woman

non-

employment

participation

2.4 mln living

in poverty

min. 800,000

refugees

Unemployed youth,

women & refugees

South Africa

Jordan (Peru)

Others e.g.:

• Blind breast cancer examiners

• UM refugees in Europe

Africa M. East S. America

`Art changes people and people change the world`

Faces of impact

`Art changes people and people change the world`

x z

x

The PURE FELT concept: the ART of Empowerment

corporates, family offices

& other organisations

foundations & NGOs

Felt art commissions (training, employment, co-creation)

felt microbusiness support & mentoring (room dividers)

Pure Felt Guild: re-employment & ongoing training modules

Unemployed youth & women employment & empowerment

through felt art & felt microbusiness support

1 2 3

s e l f - s u s t a i n a b i l i t y – d i g n i t y - f u t u r e

CSR felt installation The world is hand-made Sustainable wools

Felt surface detail Microbusiness Microbusiness

Why felt?

A simple manual skill provides spectacular possibilities

in art installations, office interiors

& microbusiness opportunities

Felt: the magic of touch – exploring 3D & softness with 2 senses

Felt as an amazing applied art medium: aesthetics – story – touch

Positive influence of felt art on human psyche

• Focal point in large open space • Injects colour & life in the space – felt embraces a room

• Adds a soft edge to strong lines in a space

• Adds energy & life through implied movement / 3-dimensionality

• Vibrant medium, filled with endless energy

• Rawness of wool brings visual, tactile, emotional experience

• Wall radiating warmth, resonating with people

• Universal bond of discovery

Pure Felt felt wall tapestries & architectural installations

How do we work (1)? A joint effort of partners who want to

improve lives and incubate change

…. & love art

Unem-ployed youth & women

Felt microbu-sinesses

Local founda-

tions

Investors & donators

Wool suppliers -

farmers

Art commis-sioning

organisa-tions

Buyers of felt interior products

The Pure Felt guild

Youth a/o women

empowerment

CSR

How do we work (2)? Various parallel felt commission creation circles

at the same location a/o in different countries

1. Employment during art commission training & creation +

2. Re-employment on subsequent art commissions + 3. Creation of Pure Felt room dividers by microbusinesses

Microbusi-ness

Guild & re-

employ-ment

=

Sustainable income for an increasing nr of people

x

x

x

x

x

x

x

x

Train the trainer

etc.

Find job elsewhere

(improved employability) Training & mentoring

+ Production

room dividers

Pure Felt – the vision 2018: 3-4 Felt Empowerment Communities

December 2016:

1 hub in place

(incl. studio & «gallery»)

2 extra commissions

2 corporate partners

2 additional partner foundations

2 room dividers

(dummies & patterns)

webshop

December 2017

2 hubs in place

5 extra commissions

5 additional felt interior products

December 2018

3-4 hubs in place

10 new commissions/yr

Min. 500 people self-sustainable through felt commissions & room divider production by microbusinesses

creating felt art installations & room dividers

for corporations from all over the world

Dianne Schepers (founder, board member

& artistic director)

Luz Maria Molinari

(art projects Peru)

Rucera Seethal (skill development &

coordinator South Africa)

Mette Skjold Røtboll (board member)

Marion Russek (board member)

The team Multidisciplinary team members

with broad expertise & vast network

Whom this is all about:

Their smiling faces & improved lives >

> Etc. etc. …

Financing model

Unem-ployed youth & women

Felt microbu-sinesses

Local founda-

tions

Investors & donators

Wool suppliers -

farmers

Art commis-sioning

organisa-tions

Buyers of felt interior products

= sweat contribution

= money out

= funds in

a/o

= training & mentoring

The Pure Felt guild

Expansion of the Pure

Felt concept

Develop & sell felt

interior design

products

made by

microbusinesses

through felt art installation commissions

Our oxygen:

New/ongoing (CSR) felt art installations-commissions

Partnerships with corporates-multinationals & local foundations who support or share our mission

Get grants to develop microbusiness products (a.o. room dividers), mentoring & Guild development, expand the Pure Felt concept

Thank you! www.pure-felt.com