pitch new media production mode.deaap
DESCRIPTION
pitch of new media production,TRANSCRIPT
ProblemsProblems
Opinion and fashion blog
Competition
Visitor comments
Behavior changeBehavior change
Perception of beauty
Interactivity
Loyalty
You decide what fashion is. Mode.DeAap.
NextNext
Visuals
Twitter and Facebook
Offline events
Youtube Strategy: Youtube Strategy:
http://www.youtube.com/watch?v=0t31QCOkRY0&feature=player_embedded
YouTube strategyYouTube strategy
Based on philosophy and atmosphere of the website
-Simple but effective-Recurring ‘DE’ Theme-Tailored to target audience-Urban , relaxed and friendly vibe
PostersPosters
Still images of the video-gain recognition for our campaign
Social media strategySocial media strategy
Initial idea: create own, personal webspaces
Connection to DeJaap.nl valued
DeJaap.nl needs to represent Mode.DeJaap.nl in a clearer way
Mode.DeJaap.nl Stays an integral part of DeJaap.nl
Broader audience: all visitors of DeJaap.nl
Goals: Social media Goals: Social media strategystrategy
Provide information
Teasers: get users curious
Teasers: make visitors to go back to the website
Encourage user to participate and co-create
Spread awareness about the page
Link ‘celebrities’ to the page
on
line
ann
ou
nce
men
t of
photo
con
test
Offline events Offline events
Linking the offline and online world
Party: announce, promote and show pictures taken
Attend offline fashion events
Competitions among visitors
ConclusionConclusion
Video
Posters
Social media strategy
Offline events
Sustainability
You decide what fashion is