Pitch & launchIED, 10 May 2016 Lesson 10/2016

Frieda Brioschi / Emma Tracanella frieda.brioschi@gmail.com / emma.tracanella@gmail.com

11. Pitch & Launch

Monica Secondino

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11. Pitch & Launch

Course program1. Start-ups

2. Ideas in context

3. Ideas Management

4. Market, Value and Business Model

5. Business Model Canvas

6. Being net

7. Start-up ecosystem and law

8. Communicate? Communicate!

9. Funding request

10.Pitch and launch

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11. Pitch & Launch

–James Altucher

“Everyone is an entrepreneur. The only skills you need to be an entrepreneur: an ability to fail, an ability to have ideas, to sell those ideas, to execute on those ideas, and to be persistent so even as you fail you learn and

move onto the next adventure.  ”

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11. Pitch & Launch

–Henry Ford

“Trovarsi insieme è un inizio, restare insieme è un progresso….

lavorare insieme un successo”

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Pitch

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Investors don’t invest in businesses. They invest in stories about

businesses.

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11. Pitch & Launch

You can tell a story in a sentence; you can tell a story in a paragraph; and you can tell a

story in a 20-minute pitch. Startups need to do all three.

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11. Pitch & Launchhttp://mindyourpitch.com/blog/what-is-an-elevator-pitch/

What is an elevator pitch?

A (very) short speech.

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http://www.ninjamarketing.it/2011/10/25/lelevator-pitch-larte-di-comunicare-unidea-in-modo-efficace-e-in-pochi-secondi/

Tips

1. Be short (less is more!)

2. Wow effect (6-10 seconds to generate curiosity)

3. Who (add some info about you)

4. KISS

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11. Pitch & Launchhttp://elevatorpitchessentials.com/essays/ElevatorPitch.html

The nine C's of an effective elevator pitch

1. Concise

2. Clear

3. Compelling

4. Credible

5. Conceptual

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6. Concrete

7. Customized

8. Consistent

9. Conversational

11. Pitch & Launch

http://www.businessknowhow.com/money/elevator.htm

Six question you must answer

1. What is your product or service?

2. Who is your market?

3. What is your revenue model?

4. Who is behind the company?

5. Who is your competition?

6. What is your competitive advantage?

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The launch

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Robert Scoble’s recipe /1

“The best launch is if you have a product that

other people like using so much that they tell other people about it.”

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http://www.quora.com/Whats-the-best-launch-strategy-for-a-web-startup

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Robert Scoble’s recipe /2

“What you want to do is have a story that travels to the people who are most likely to need your product.

It all starts with a story.

So, the right way to launch is to have a story. Then try that story out on some early adopters. Do they go "no

way!" Or do they look bored?”

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http://www.quora.com/Whats-the-best-launch-strategy-for-a-web-startup

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Robert Scoble’s recipe /3Start asking the right question:

• How can I get Oprah Winfrey to see my product within a year?

• How can I get to be a featured app in the Apple app store?

• How do I make a product so strategically important that Steve Jobs buys it within a month.

• How do I make a product that's so sticky and viral that it gets people to tell at least five other people about it.

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Robert Scoble’s recipe /4Things you need to do to launch a company:

1. Make a blog.

2. Make a YouTube video channel.

3. Start Tweeting.

4. Get a Facebook Page.

5. Get a LaunchRock or KickoffLabs site.

6. List your company on Angel List (and StartupLi.st, CrunchBase, etc).

7. Figure out the 10 journalists you want to have see your product before you launch

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Robert Scoble’s recipe /5

• So, what's your story?

• A sizeable part of having a great story is also hitting the market at the right time.

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