Short Term Jobs

Web PlatformPitch Deck

What

are

we

creati

ng?

An online platform for

people and organizations looking

to offer or request

Short Term Jobs”

The T

eam

Alexandra Mihaela Costea

& Mihail Falcuta

Why

us? We both share the

passion to create an

unique product that can have a positive impact over the business community

Who a

re w

e

targ

eti

ng?

People that want to have

flexibility in their program and

prefer to have a short term job

People that want an extra

income and have the time for

other jobs People that were unable to

find a long term job but are

very skilled at some specific

jobs

Organizations or individuals

that need to solve tasks that

are due on short term.

The p

roble

m

High unemployment rate

Almost unnoticeable

difference between part and

full time jobs regarding

working hours and flexibility

The multitude of recruitment

websites, none of them

focusing on short term jobs

which could generate normal

or extra income for individuals

There is not yet a mentality

for short term jobs even

though there is a need for it

The s

olu

tion

An online platform that gathers in one place the available short term jobs and individuals facing a temporary shortage of

money or people willing to work extra

hours for a bigger income.

The Web Platform

Market Size Analysis

a) Job announcements - companies

- No. Companies on the market = 653,418

- Internet access in Romania : 47% = 307,106 companies

- Interested in our product (survey) = 59% = 181,192

companies - Price per announcement: 20 EUR

- Announcements per company through online sites =

0,2

Total demand market : 181,192 *0,2 *20=

= 724,768 EUR/yearb) Ads for companies

- Ad fee per month = 5.000 EUR

= 60,000 EUR/year

c) Job announcements - persons

- Total population: 19,042,936 people

- Internet access in Romania : 47% = 8,950,179 people

- Users having used the internet in the last 12 months for

ordering goods or services 13% = 1,163,523 people

- Interested in our product (survey) = 59% = 686,478

people- Announcement per person per year: 0,1

- Announcement price: 10 EURTotal demand market = 686,478 * 0,1 * 10 EUR

= 686,478 EUR/year

Total market 1,471,246 EUR/year

Business Model

Key Partnerships

Who are our Key Partners? - HR events organizers - Temporary recruitment agencies- HR NGOs- Web ads- training agencies

Who are our key suppliers?- Companies and Individuals looking for short term labour forces

Which Key Resources are we acquiring from partners?- advertising- consultancy

Which Key Activities do partners perform?- Marketing, - Job/Task proposals

Key Activities

What Key Activities do our Value Propositions require?- gathering in one place the placement of short term recruitment or short term tasks offers, and the requests- creating events and workshops

Our Distribution Channels? - web

Customer Relationships?- events, getting to know each other- creating crowd-sourced events, blogs, items related to the site. encouraging creation and providing a platform for it

Revenue streams?- fee for premium services- ads - percentage of transaction

Key Resources- Technology - (Server, Computers, peripherics)- Human Capital

Key PropositionsWhat value do we deliver to the customer?- Helping every individual find a source of income appropriate to his/her schedule and abilities- this kind of product(website) is not yet available on the market- substantially reducing the time period between placing an offer and finding the best candidate through our efficient evaluation system

Which one of our customer’s problems are we helping to solve? - lack or poor long term jobs availability

What bundles of products and services are we offering to each Customer Segment?- job/task placement- evaluation system for personnel for completed jobs/tasks, or for recruiters in order to provide both of the parties with qualitative or properly adjusted services

Which customer needs are we satisfying?- need for income or need for temporary work force

Customer Relationships

What type of relationship does each of our Customer Segments expect us to establish and maintain with them?- being close to them and proposing ways to better their services or requests.- creating a community of serious, qualitative offers and providers of short term jobs- providing mentoring, consultancy for job seekers- providing training for job seekers- enabling and encouraging a system for proper feedback for both of the parties

Which ones have we established? - all the above

How are they integrated with the rest of our business model?- all the items in the website should come together in creating a community that helps itself, that grows

How costly are they?- the web development is relatively cheap as it will be don by our team- the events/workshops are pricier

Channels

Through which Channels do our Customer Segments want to be reached? - The Website- Mobile AppsHow are we reaching them now?- online, non-specialized for short term jobs sites- ads on newspapersHow are our Channels integrated? Which ones work best?- web and mobileWhich ones are most cost-efficient? - web and mobileHow are we integrating them with customer routines?- the customers are used to this kind of routine, it is a matter of brand awareness we should focus on so that they use our website/app when in need of such serviceschannel phases:1. Awareness How do we raise awareness about our company’s products and services?- ads on web, events participation and sponsorship, partnering with NGOs and HR companies2. Evaluation How do we help customers evaluate our organization’s Value Proposition?- by creating a community that can propose and evaluate what is working and what is not working3. Purchase How do we allow customers to purchase specific products and services?- card, bank transfer, mobile4. Delivery How do we deliver a Value Proposition to customers?- we provide a template page both for offerers and for requesters in which they can describe their activity with text, images and video.5. After sales How do we provide post-purchase customer support?- through a feedback system available online or by direct call from one of our agents to the customers

Customer Segments

For whom are we creating value?- Offerers- Recruiters- aged : 16 to 40 years oldWho are our most important customers?- the recruiters

Cost Structure

What are the most important costs inherent in our business model? - Web Hosting costs- Marketing costs- Product development costs (Personnel + equipment)- General and Administrative costs

Which Key Resources are most expensive? - Product development costs (Personnel + equipment)

Which Key Activities are most expensive?- Events, Ads

For what value are our customers really willing to pay?- Lump sum for every job announcement- premium job placement- premium curriculum placement

For what do they currently pay? - premium job placement- premium curriculum placement

How are they currently paying? - credit card, bank transfer, mobile payment

How would they prefer to pay? - credit card, mobile payment

Marketing Strategy

a). Social networkingFacebook - Ensure that news about website appears on

the Facebook page and encourage people to become

friends of our website - monitor the Facebook site and

respond promptly, as appropriate. Twitter -discover who

are the most influential tweeters and start to follow

them with the aim of getting noticed and getting them

to follow our website - Monitor what is being said on

Twitter and to respond/retweet as appropriate. Youtube -

encourage people to share videos about the their

experiences during the short term jobs they discovered

through our website

b). Email marketing - according to our surveys, the

product seemed very appealing to students; a good

marketing initiative would be to promote our

website on the students’ Yahoo or Google groups -

companies can also be informed about the existence

of our website through emails sent to the Human

Resources department

c). Marketing materials (print and online) - the

location of banners in subway stations and other

crowed areas of the city - posting ads in the local

newspapers or on websites dedicated solely to

private announcements

Thank

You !

Please visit our site here

https://sites.google.com/site/teamro2012

Or our LaunchRock page

shorttermjobs.launchrock.com

and spread the word !