You have been commissioned by the Northern Echo to produce new magazine or newspaper product. Your product could be in any style or genre but it must be self financed though sales or advertising. You must also produce your magazine for a specified audience segment within the 16-25 age group.

Voyage… I have created a magazine which hybridizes two genres; Travel and Culture. My magazine is constructed around students, their lifestyles and their interests. The magazine is self financed through the use of advertisements. Targeted a young audience, specifically 16-24 year olds

Product  Objectives  

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I chose to create a travel and culture magazine as this is something I felt the current market was lacking. There is a gap in the market for a product that amalgamates the two genres. I have lived in many different places both inside and outside of the UK, travelling is something that has been part of my life since I was young.

COMPETITION    

USP  

When conducting my market research I found there were a few gaps in the market •  A travel magazine for young people •  A magazine which combined both travel and

culture.

-  Age 16-24

-  Female (75%)

-  Part of the Aspirant tribe

-  BC1C2 socioeconomic status

-  Educational status – College or university students - Willing spend the money on things they want in order to live the lifestyle they want to live.

My secondary audience includes Males Older readers: including parents and grandparents In order to keep my secondary audience satisfied I will •  Include content that caters to their interests •  Avoid taboo language •  No inappropriate content

How  will  I  appeal  •  Include article content which is appropriate

for students •  Use young models •  Include content that would appeal to both

sexes •  Use unique, eye-catching design and layout •  Create conversational tones throughout my

articles

•  Accuracy •  Privacy •  Harassment •  Discrimination

Bold Masthead

Main sell line

central on page.

Vibrant, warm colours

Additional sell lines fill empty space

T shape format

Idealistic imagery

Window to future self

Catchy sell lines

Active layout

Idealistic, aspirational imagery

Feminine, girly colour scheme

Alliteration helps capture reader attention Image

heavy article

Vibrant pops of colour

Monochrome colour scheme

Studio based photographs

Staccato paragraphs

Static Imagery

MOCK  UPs    Durham City

Positive  Response  •  Appeals well to the middle socioeconomic groups •  Imagery is appropriate for article •  Tone and style is suitable for T.A. •  Short paragraphs keep young T.A.’s attention •  To the point content •  Collage of images is eye-catching

Negative    Response  •  Colour scheme isn’t very eye-catching •  Title doesn’t capture your attention •  Lacks some important information •  Overall, DPS1 isn’t as eye-catching as DPS 2

Mock  ups  

Positive  Response  •  Professional appearance •  Main title looks different to other magazines •  Vibrant images catch the audience’s eye •  Overall look Appeals to both a male and female audience

Negative    Response  •  Main text isn’t very easy to read •  Not many images to accompany article •  Layout is a bit simplistic

My  Idea  

Front  cover   Positive, aspirational, active

Simple, T-format Monochrome with pops of vibrant colour, bright,

positive, Masthead: Modern, ‘handwritten’ style, connotes

spontaneity Sell lines: Easy to read, simplistic, sans-serif

Contents     Includes images which coincide with articles,

Static, simplistic Monochrome with pops of vibrant colour, bright,

positive, Mixture of fonts used on each DPS, incorporate

elements from all parts of the magazine.

Durham City Candid, Literal, Natural, Idyllic

3 page article, Simplistic, organised Monochrome with pops of vibrant colour, fresh,

bright. Title: Polished, Serif, cursive

Main body: Serif, simple, easy to read 1st and 2nd person narrative, conversational tone,

informative, enthusiastic

Insight into Indian Culture

Studio based, literal, idealistic, active Layered, active layout, 50:50 text: image ratio. Bright, jewel tones, eye-catching, contrasting colour

scheme Title & Subtitles: Indian inspired font, authentic,

unique Main body text: Serif, simple to read.

3rd person narrative, formal register, use of terminology.

Bring  This,  Not  That!   Studio based, literal, idealistic., vibrant and eye-

catching Simple, static layout, text separated into small boxed

and breakout boxes, 50:50 text to image ratio Monochrome colour scheme, neutral, vibrant colours

found in images. Title: Indian inspired font, authentic, unique 1st person narrative, conversational, personal, ‘matey’

comedic tone.

MASTHEAD

SELL LINES

MAINBODY FONT

Headline fonts Channel, Samarkan,

colours  

Production  costs  

Journalist

Photographers

Models

Subeditors

Lighitng assistants

Makeup assistants

Graphic Designer

Researchers

£84 12 hours

£70 10 Hours

£240 8 Hours

£260 13 Hours

£63 9 Hours

£105 15 Hours

£800 8 Hours

£195 3 hours

Personnel  costs  

Total  Personnel  Expenditure  

  £1817

Equipment  Costs  

Studio space rental

Camera

QE Indemnity Insurance

Travel

Props

£200

£290 £300

£8.80 £85

Total  Equipment  expenditure  

£883.80

Total  Expenditure  

Editorial Personnel

Equipment

Printing

£4898.81 £883.80

£1817

£7599.61

Marketing  strategy    Free to distribute Why? •  My T.A. don’t have much money to

spare •  Helps establish an audience •  Saves money as I don’t have to pay

distributors etc.

Advertising  Rates  Back cover £2500 Inside front £2300 Inside back £2000 Double page spread £4000 Full page £1900 Half page £900 Quarter page £500 Eighth Page £300

Net  Profit  £3100.39

Thank  You  Any questions?