Download - Pitch amended final
You have been commissioned by the Northern Echo to produce new magazine or newspaper product. Your product could be in any style or genre but it must be self financed though sales or advertising. You must also produce your magazine for a specified audience segment within the 16-25 age group.
Voyage… I have created a magazine which hybridizes two genres; Travel and Culture. My magazine is constructed around students, their lifestyles and their interests. The magazine is self financed through the use of advertisements. Targeted a young audience, specifically 16-24 year olds
Product Objectives
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I chose to create a travel and culture magazine as this is something I felt the current market was lacking. There is a gap in the market for a product that amalgamates the two genres. I have lived in many different places both inside and outside of the UK, travelling is something that has been part of my life since I was young.
COMPETITION
USP
When conducting my market research I found there were a few gaps in the market • A travel magazine for young people • A magazine which combined both travel and
culture.
- Age 16-24
- Female (75%)
- Part of the Aspirant tribe
- BC1C2 socioeconomic status
- Educational status – College or university students - Willing spend the money on things they want in order to live the lifestyle they want to live.
My secondary audience includes Males Older readers: including parents and grandparents In order to keep my secondary audience satisfied I will • Include content that caters to their interests • Avoid taboo language • No inappropriate content
How will I appeal • Include article content which is appropriate
for students • Use young models • Include content that would appeal to both
sexes • Use unique, eye-catching design and layout • Create conversational tones throughout my
articles
• Accuracy • Privacy • Harassment • Discrimination
Bold Masthead
Main sell line
central on page.
Vibrant, warm colours
Additional sell lines fill empty space
T shape format
Idealistic imagery
Window to future self
Catchy sell lines
Active layout
Idealistic, aspirational imagery
Feminine, girly colour scheme
Alliteration helps capture reader attention Image
heavy article
Vibrant pops of colour
Monochrome colour scheme
Studio based photographs
Staccato paragraphs
Static Imagery
MOCK UPs Durham City
Positive Response • Appeals well to the middle socioeconomic groups • Imagery is appropriate for article • Tone and style is suitable for T.A. • Short paragraphs keep young T.A.’s attention • To the point content • Collage of images is eye-catching
Negative Response • Colour scheme isn’t very eye-catching • Title doesn’t capture your attention • Lacks some important information • Overall, DPS1 isn’t as eye-catching as DPS 2
Mock ups
Positive Response • Professional appearance • Main title looks different to other magazines • Vibrant images catch the audience’s eye • Overall look Appeals to both a male and female audience
Negative Response • Main text isn’t very easy to read • Not many images to accompany article • Layout is a bit simplistic
My Idea
Front cover Positive, aspirational, active
Simple, T-format Monochrome with pops of vibrant colour, bright,
positive, Masthead: Modern, ‘handwritten’ style, connotes
spontaneity Sell lines: Easy to read, simplistic, sans-serif
Contents Includes images which coincide with articles,
Static, simplistic Monochrome with pops of vibrant colour, bright,
positive, Mixture of fonts used on each DPS, incorporate
elements from all parts of the magazine.
Durham City Candid, Literal, Natural, Idyllic
3 page article, Simplistic, organised Monochrome with pops of vibrant colour, fresh,
bright. Title: Polished, Serif, cursive
Main body: Serif, simple, easy to read 1st and 2nd person narrative, conversational tone,
informative, enthusiastic
Insight into Indian Culture
Studio based, literal, idealistic, active Layered, active layout, 50:50 text: image ratio. Bright, jewel tones, eye-catching, contrasting colour
scheme Title & Subtitles: Indian inspired font, authentic,
unique Main body text: Serif, simple to read.
3rd person narrative, formal register, use of terminology.
Bring This, Not That! Studio based, literal, idealistic., vibrant and eye-
catching Simple, static layout, text separated into small boxed
and breakout boxes, 50:50 text to image ratio Monochrome colour scheme, neutral, vibrant colours
found in images. Title: Indian inspired font, authentic, unique 1st person narrative, conversational, personal, ‘matey’
comedic tone.
MASTHEAD
SELL LINES
MAINBODY FONT
Headline fonts Channel, Samarkan,
colours
Production costs
Journalist
Photographers
Models
Subeditors
Lighitng assistants
Makeup assistants
Graphic Designer
Researchers
£84 12 hours
£70 10 Hours
£240 8 Hours
£260 13 Hours
£63 9 Hours
£105 15 Hours
£800 8 Hours
£195 3 hours
Personnel costs
Total Personnel Expenditure
£1817
Equipment Costs
Studio space rental
Camera
QE Indemnity Insurance
Travel
Props
£200
£290 £300
£8.80 £85
Total Equipment expenditure
£883.80
Total Expenditure
Editorial Personnel
Equipment
Printing
£4898.81 £883.80
£1817
£7599.61
Marketing strategy Free to distribute Why? • My T.A. don’t have much money to
spare • Helps establish an audience • Saves money as I don’t have to pay
distributors etc.
Advertising Rates Back cover £2500 Inside front £2300 Inside back £2000 Double page spread £4000 Full page £1900 Half page £900 Quarter page £500 Eighth Page £300
Net Profit £3100.39
Thank You Any questions?