Gender: FemaleAge: 15-25Religion: AnyEducation: AnyStatus: AnyIncome: AnyNationality: Any

A female who lives in a modern society where religion, education, status, income and nationality is diverse. Someone who likes to hang out with friends and have a good Time doing various of activities. Enjoys listening to mostly RnB but sometimes Pop. Likes going to concerts and performances by discovered and undiscovered artists. Enjoys reading different RnB magazines. However she dislikes animals and insects.

My artists name is Shannelle Williams. She was born on the 14th December 1989 in LA. The 25 year old later moved to New York, Queens to start her music career. Shannelle’s style of music genre is RnB. Her mother is a seamstress and her father is a lawyer. She learned to sing in her church choir.

Shannelle is currently signed to Jive Records founded by Clive Calder and has been there for the past 5 years.

Most of her songs are slow and soft mainly because she is singing about the pain she has gone through in her life regarding real life situations e.g. relationships. Her songs are aimed to give support and empowerment to mainly woman who have been hurt. She could be regarded as a light Feminist. She puts her experience on her songs which are relatable to people.

Her target audience is mainly girls and women who likes slow songs with relevant meaning and just a good melody that you can sing along to.

Mood board

Synopsis of my music videoThe music video that I have chosen to do is Fantasia When I See You.The music video is featuring two separate teenage couples who are involved with each other whether it be a crush or in a relationship. As the music video progresses we see little bits of teenage love lives.

The actors need to act as if they are in the situation that portrays that they are in a teenage love story. My artist is going to appear in the music video but not as an actor but as herself singing in between the narrative.

The first location will be set near a basketball court. The boy and girl will see each other and numbers will be swapped. Later in the video we will see the now couple playing and joking, having fun while showing that they are affectionate toward one another. The second location will be in a house on a sofa where the girl is watching TV and the boy is outside and they have a phone conversation showing how much they are into each other.

The costumes of my artists has to be flashy but casual at the same time as I do notwant to portray her as a flashy artist (a bit like Ciara). The costumes of the actors have to be typical teenage clothes e.g. jeans, shoes/trainers and a top/coat.

Storyboard

https://www.youtube.com/watch?v=8j14x5YBogQ

Animatic

Goodwin's ElementsOne of Goodwin's points is that a music video could have a relationship between the lyrics and visuals which I have in mine to amplify the lyrics. Where the lyrics say ‘I lay my head on my pillow”, my artist will not lay her actual head on a pillow but she will act it out with a hand gesture. Also the line ‘ I get nervous when you call’ will be the boy checking his phone and ‘ number 1 topic on the phone’ is seen as the couple have a phone conversation.

Within my music video I will edit the content in time with the beat to enhance the pace of the song.

My genre is shown by the location, track and the narrative included in the music video. The location and narrative is a typical teenage crush love story which nearly all RnB artists have. For example Alicia Keys Teenage Love Affair.

The music video is going to contain a lot of close ups to show off my artist to promote Her album and her brand as a RnB artist. Close ups are also overdone by female artists to promote sexuality. Also the Male Gaze present.

Voyeurism will be used as the boy is going to look over at the girl from his point of view. Some angle will unintentionally sexualize my artist.

I don’t feel like my music video has any intertexual reference other than a lot of music videos have to same concept but not completely the same. Generally people can relate to the story line which is something that the audience can recognize.

The decision to do this type of narrative is that I thought what does everyone have in their lives? My answer was relationships, whether is is a relationship like you have with a friend, parents, or a romantic relationship, everyone will experience it. Then I went on to think how I could show a relationship in my music video. I had a look at the lyrics of the song and I thought to focus on teenagers as my main area as the content is quite childish. Because ithas two verses I thought that I could have two couples showing a bit of their lives.

My target audience is 15-25 years. My concept will appeal to them as they are the years that relationships are starting and becoming more serious.

Why and How

This concept will fit into the music industry as people are always going to be listening to music. So depending on how they feel my music video can match their mood. For example, if they are sad, happy and/or confused.

For the concept my main influence has been Alicia Keys as she sings about songs of all emotions.