OUR INITIAL IDEAS:

By Nicola Ho, Chloe King and Tayla Powell

CHOSEN SONG/GENRE

• Our chosen song is Jason Mraz’s ‘Im Yours’ which fits under the soul/pop genre.

• The reason why we have chosen

this song is because our aim was to

create a cool and calm atmospheric

video, although the up-beat chorus

gives it a diverse and fun feel.

• Here is a taster of our chosen song:

CODES AND CONVENTIONS OF POP/SOUL GENRE:

POP

• The tone and hue of the lighting is bright

• Theme is generally based on romance

• Performing via dancing or in a narrative story that reflects the meaning of the lyrics

• Pop music videos are usually fun and light hearted to appeal to a younger audience

• There are not usually any instruments present as not many pop bands actually play their own instruments.

AND…

SOUL• The majority have a narrative generally based on love/family• mono-tone colour scheme is frequently used• slow cuts and editing • no special effects • Usually instruments are incorporated into the video.

From looking at this research we will:• Not use special effects – to make the video look realistic• We don’t want the colour scheme to be bright because our aim is to create a

cool and calm atmosphere• We will include a instrument into our video, this will be a guitar• We want our music video to be based on a narrative story, almost as if it is a

short film.

PLOT

• Main character as well as the musician- boy

• The boy and a girl will fall in love

and it will be based on a romantic story but are

afraid to admit their feelings to each other

• Similarities to Jason Mraz’s video: it’s a love

story and frequent use of montage

• Differences: Ours is focused more on the

lyrics, you will be able to see a key relation between lyrics and visuals.

• We like the idea of our music video being a ‘short film’ therefore montage/flashbacks will be used commonly. In addition, we will use this to

go back into the couples childhood.

BAND IMAGE:Clothing: His clothing follows a

strict colour scheme of dark colours which suggests he is a mysterious person, this links in

with our plot because he is hiding his feelings from the girl. This is something we would link

in with the soul music genre due to the colour scheme. His clothing is very relaxed, almost like beach wear, the beach is a

location which we have considered.

Instruments: The one and only instrument used is

the guitar. This is something we want to incorporate into our

music video because the song is almost acoustic

like and is the most predominate instrument we can hear in the audio.

In addition to this, a guitar will create that cool and calm atmosphere we

are hoping to achieve, plus linking it to the

beach creates a cheery atmosphere.

Appearance: The model in the photo is slightly tanned with scruffy blonde/light brown hair, he fits into the soul genre because he has a relaxed, quiet and timid appearance. The character we are aiming to create will have a similar appearance to this model because we want a character who is shy, yet creative and the guitar gives off an image

to the audience that he composes his own music.

Thank you for listening.