Our group pitch of our

ideas

By Orangeproductionstwo

Our song choice

Our song and why?

Our song is Lissie – Everywhere I go, which is a country genre song which we are

hoping to make into a indie genre by the way we present it.

After research into the indie genre we found that a serious topic normally creates a

better video as you can have a message within the video for example easy way out

Gotye which has a clear message.

Also its easier to make the video original as they’re a lot more happy quirky indie

genre videos out there and they tend to get repetitive like Regina Spektor.

Also the song is not well known to most people so therefor people will not associate

the video with original one.

Our song and why ?

The fact we also picked a female artist is a crucial part in the selection of our

song, we found that a lot of the indie genre is full of male bands.

Also the actress we had in mind Cerys was female so obviously we had to find

a female artist for the song.

The thing that attracted us to Lissie and the song was the lyrics and themes the

song would have with the chorus saying ‘danger will follow’ which could be

interpreted in many ways.

Also Lissie was clear when she sang which other indie weren’t at times which

means it will be easier to lip synch the lyrics in the video.

Our artist and their

image

Who is our artist and what image do we

want to create for them?

Our artist is Cerys George a young female indie artist who is unknown and

hence why we wanted a unknown song.

We want the video to get attention for the singer which is why we wanted to

have an original idea so she can stick out from the crowd

The image we want to create is someone who is relatable and likable to the

audience as we want them to feel they can connect with her.

We also want it to be clear she is from the indie genre which we will do from

our use of mise-en-scene

We wanted to create an imagine similar to that of Nina Nesbit and Regina

Spektor but with her own style

We will create this image in the video by?

The video will show her fun loving side with friends during the non chorus moments,

these will be the moments where the audience are most likely to relate.

Also we will have serious moments within the song to show the contrast and help the

audience feel sympathy towards her and her situation.

We will also make the Indie image clear by what she's wearing which should be

relatable to girls of the indie genre.

We will also use certain camera shots such as close ups to show that she is the main

singer and help the audience connect with her.

Finally we will use the digi pack and poster to help portray her indie image via the

clothes she wears and the use of a filter.

How does your song appeal to

target audience and how is it

different/ similar?

How does it appeal ?

Our target audience is teenagers who listen to the indie genre. Our artist Cerys

will appeal to them since the chosen song is both mellow, yet upbeat which is

like most indie songs.

Cerys will be dressed in relatively ‘indie’ clothing and our music video will have

similar conventions to other indie music videos. It will be quite laid back for the

most part, but we have added a danger element in order to add an extra edge to

our artist.

We want the audience to be intrigued and and interested, so hopefully this

danger element will appeal to our target audience and keep them watching until

the end.

What style of music What

happens in the video?

Style, meaning and influences

We are making a narrative and performance music video. It will follow our artist Cerys in various

locations, walking around and admiring the sights.

However, she has an ex-lover who is stalking her, this narrative relates to the chorus of our chosen song

‘Danger will follow me, Everywhere I Go’ – this is what we call amplification.

Amplification: the narrative whilst inspired by the song, adds a narrative element to complement the

themes/subject matter of the song

Our music video whilst mainly coming from our own ideas, has been influenced by a multitude of

industry produced music videos. We looked at indie bands for example The Kooks ‘She Moves In Her

Own Way’ video is largely montage, it features the band walking around and is very natural. We want to

incorporate things like this into our video – have Cerys (our artist) walking around as if everything is

normal. But then add in the stalker element to makes it a little different.

Visual Styles

Mise-en-scene

Our artist will be wearing clothing to represent her as being ‘indie’ for example

vintage/hipster clothing, baggy clothes, denim jeans/jacket. We were

influenced by the clothing of the band Haim and what wore in their music

video ‘Falling’.

The setting will be in different alternative and funky areas in London such as

Camden, Carnaby Street, Brick lane and Notting Hill. This was influenced by

Nina Nesbit's video ‘Stay out’ that was filmed in different areas within a city.

We are choosing this sort of Mise-en-scene to portray our artist as alternative

and indie, similar to the hipster generation of todays youth.

We will use a wide range of different shots throughout filming to ensure we

portray the story from a wide number of different angles and viewpoints. We

will gather all these shots to create a montage throughout the video

For the main chorus we will continuously use a tracking shot to ensure there is

some sort of consistency within the chorus and also making it different from

the other verses in the song. This is similar to the Neighbourhoods video

‘Sweater weather’ as they used a similar shot each time the chorus of the song

was played.

Camera

Editing

We would like to use a filter throughout our music video as when conducting

our real media research, most of the indie videos we had looked at had used a

filter of some sort.

We also want to edit our video in time to the beats in the music. This is similar

to what the Neighbourhood did in their video of ‘Sweater Weather’ that we

previously researched.

We also want to edit the video in a way that the storyline will become more and

more obvious as the song goes on e.g. show more clips of the stalker late on in

the video.

Ancillary Tasks

Digipack

We have chosen to create a digipack for the first of our ancillary tasks.

For our digipack we will use images of our artist ‘Cerys’ in different locations.

These images will also be filtered to create some link between the album and

the music video

One idea we also had was to use polaroid images on the digipack as this can be

considered vintage so could help with portraying the indie genre.

The digipack must also be consistent within itself for example using the same

fonts and themes throughout.

Poster

We have also chose to do a poster advertising our singer Cerys and her new

single that is coming out

This poster will feature similar themes, colours and images to what we used on

the video and the digipack therefore creating synergy between products.

One example of real media research that we really liked was Regina Spector as

she use the same images and colour themes throughout all of her products

which made them easily recognisable which is important especially with a new

artist.

What is our unique

selling point?

Unique selling point

The Music, being indie is unique in sound compared to the basic love song.

This meant we could do more with the video and our ideas.

The Music is a mixture of light heartedness and melancholy, so we could do a

unique video of incorporating the two together.

We will use happy and dark themes in our video and it will fit.This is Unique to

other girl indie artists’ music videos, for example Regina Spector and Nina

Nesbitt

Why our audiences

going to like our artist

Our artists appeal

Our audience listens to indie music and watch indie music videos.

Our actor Cerys has a similar fashion and music taste to that of the audience

we are trying to reach.

As she is more aware of the indie genre it will look more natural on film

because she knows the conventions of an indie music video.

Because of this our audience will find her believable and relatable .