Pinterest: Pin Your way to More Clicks!

Michelle G. HeldTwitter: @metrony

@pintalknet

Pinterest: @pintalk

TM

Pinterest is a trademark of Cold Brew Labs, Inc.

Visual Search

Gender Imbalance!

•Typical User

2014Traffic Referrals

Facebook

22%

Pinterest

6%

Twitter

1%

Other SM

1%

Non Social

70%

Facebook Pinterest Twitter Other SM Non Social

Pinterest Referrals Convert

+10%Other SM

+70%Non-social

Spend

+50%Facebook

+70%Non-social

What’s BeingPinned?

Food & Drink20%

DIY & Crafts12%

Home Décor11%

Other57%

Food & Drink DIY & Crafts Home Décor Other

Best Time to Pin

10 am to 4pm11pm to 1am

FORTUNE 500

10

45

180

0

20

40

60

80

100

120

140

160

180

200

2012 2013 2014

NU

MB

ER

YEAR

NOT VeryRe-pinnable

Re-Pinnable!

Takeaways

•Quality Images

•Business Account

•Use Analytics!

•Rich Pins and Place Pins