Confidential

Pinterest at a Glance Intro & guidelines for brands using the virtual pinboard.

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Beating out Twitter, StumbleUpon,

Bing, and Google in referral traffic.

A virtual pinboard.

Pinterest Is…

The fastest-growing website in history.

The Look

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Pin: An image added to

Pinterest.

Board: Set of pins

related to one topic.

Users can browse, repin, comment

on and like pins.

What Can I Do

on Pinterest?

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Create visually-stimulating

collections of pins on boards.

Repin, comment, and like other pins.

Follow other pinners and brands.

• Browse everyone

• Browse only those you are following

• Browse categories

• Browse “Gifts” (pins with prices)

Browse pins and boards:

How Do I Pin?

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Upload images from your computer/smartphone with the app.

Use the “Pin It” social sharing button.

Repin!

Pin from websites with the Tool Bar Bookmarklet.

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Add Virality

• Descriptions:

o Tag other users by adding an @

symbol before their name.

o Add prices into descriptions.

• Edit links.

• Categorize onto best corresponding board.

Best Practices

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o Pin a mix of sales products and lifestyle images. o Share the idea behind your brand. o Consistent editorial voice. • Curation is key: The most followed boards follow a

tightly curated theme. • Avoid copyright infringement: Only pin images you

own, but repin anything you’d like.

• Keep it fresh. • Connect with customers: o Comment on others’ pins. o Conduct market research.

• Connect with influencers: Use shared boards. • Cross-promote on existing social platforms.

• Share an authentic voice:

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Analytics

Success can be measured by number of followers,

repins, comments, and referral traffic to website.

Two sites are trying to help measure

success: Pinreach.com and Pinpuff.com.

PinReach Pinfluence

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Gilt Home Press

Mentions have appeared in publications including:

• New York Times

• Huffington Post

• The Fashion Spot

• Sakita Holley Blog

• Decaporter

Campaigns

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They activate followers and drive more pins,

awareness, and traffic to the website.

Campaigns should include pinnable,

relevant images to support promotion

during the entire contest life cycle.

Limit barriers to entry.

Campaigns are complementary to ongoing maintenance and

conversations with fans on Pinterest.

Pin Into Summer

Participants repinned one trend pin, created a

board inspired by it, and emailed us the link.

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Gained:

• 1,081 Pinterest followers.

• 40 total entries.

Pinterest via Facebook

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User creates a theme board and submits their

board on the Facebook application, where it is

visible for others to view.

Facebook tab manages pinnable pictures and

submissions surrounding the contest theme.

Simple and Affordable

Pin something desirable and

choose a random winner

among the repinners.

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The rules are right in

the description, so the

pin is naturally viral.

Pinterest at a Glance Presented by:

Andrea Hofer

Senior Community Manager

Banyan Branch

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Confidential

Connect with Banyan Branch Social Media Agency

Website: www.BanyanBranch.com

Blog: www.BanyanBranch.com/Social-Blog

Facebook: www.facebook.com/BanyanBranch

Twitter: @BanyanBranch

Phone: 1.206.971.0010