pinkberry marketing proposal- fall 2012

9
Marketing Proposal Chelsea Finn Natalie Priani Claire Worley Lisa Fischer Doriel Jacov Sarah Fleischmann BADM 3401

Upload: lisa-fischer

Post on 18-Jan-2015

485 views

Category:

Business


4 download

DESCRIPTION

Marketing audit group project for BADM 3401: Marketing Management at The George Washington University

TRANSCRIPT

Page 1: Pinkberry Marketing Proposal- Fall 2012

Marketing Proposal

Chelsea Finn

Natalie Priani

Claire Worley

Lisa Fischer

Doriel Jacov

Sarah Fleischmann

BADM 3401

Page 2: Pinkberry Marketing Proposal- Fall 2012

Problem

BADM 3401-------Marketing Proposal

Reference PricingSocial MediaAtmosphereLimited FlavorsFull Service

Page 3: Pinkberry Marketing Proposal- Fall 2012

Recommendation

Engage consumers in brand experienceUse social media to have brand conversationsInvolve customers in holiday cup design contest

BADM 3401-------Marketing Proposal

Page 4: Pinkberry Marketing Proposal- Fall 2012

Marketing CampaignSubmit your own holiday tip for

2013!

BADM 3401-------Marketing Proposal

Page 5: Pinkberry Marketing Proposal- Fall 2012

BADM 3401-------Marketing Proposal

Page 6: Pinkberry Marketing Proposal- Fall 2012

BADM 3401-------Marketing Proposal

Page 7: Pinkberry Marketing Proposal- Fall 2012

BADM 3401-------Marketing Proposal

Page 8: Pinkberry Marketing Proposal- Fall 2012

BADM 3401-------Marketing Proposal

Marketing Campaign

Page 9: Pinkberry Marketing Proposal- Fall 2012