pinkberry story

7/28/2019 Pinkberry Story

1/10

COPYRIGHT

2006-2008PINKBERRYINC.ALLRIGHTSRESERVED.UN

AUTHORIZED

COPYINGO

RUSEPROHIBITED.

THE PIN KBERRY STO RY

PIN KBERRY IS FROZEN YOGURT REIN VENTED.

Inspired by European gelato, Americas ice cream pastime and

pop culture, Pinkberry is designed to create a social experience

that indulges the senses. Pinkberrys proprietary recipes are a

uniquely refreshing combination of tastes and textures,

harmonizing distinctive flavors with the signature Pinkberry

yogurt tang.

Pinkberry is fast becoming an iconic brand name for the

yogurt category, as Coca-Cola, Kleenex, and Xerox didfor their industries. Pinkberry has created an exceptionally

strong emotional connection with customers and currently

has over 70 locations throughout California and New York.


2/10

COPYRIGHT2

006-2008PINKBERRYINC.ALLRIGHTS

RESERVED.UNAUTHORIZED

COPYINGO

RUSEPROHIBITED.

SWIRLY EQ UATIO N

ONE-OF-A-KIND

PRODUCT + TOPPIN GS +

+

+

IN SPIRED STORE

DESIGN

SUPERIO R CUSTOMER

EXPERIENCE


3/10

COPYRIGHT2



COPYINGO

RUSEPROHIBITED.

OUR MENU

PINKBERRY

S2.50 3.95

M 3.50 4.95

L 5.50 6.95

w/ topp ings

FRUIT PARFAITnewseasonal frui t

+ honey a lmond granola+ orig inal f rozen yogurt

3.95

S3.50 4.95

M 4.50 5.95

L 6.50 7.95

pomegranatepassionfruit newcoconut new

orig inal

orig inal or green tea

SMOOTHIES

4.50


4/10

STORES

WEST HOLLYWOOD

NEW YORK

KOREATOWN

LITTLE TOKYO


5/10

COPYRIGHT2



COPYINGO

RUSEPROHIBITED.

STO RE ELEMENTS


6/10

NEW YORK

THE PEOPLE BEHIN D PIN KBERRY


7/10


8/10


9/10

COPYRIGHT2

006-2008PINKBERRYINC.ALLRIGHT

SRESERVED.UNAUTHORIZED

COPYINGO

RUSEPROHIBITED.

A GRO W IN G M A RKET O PPO RTUN ITY

1 & 2

1 & 2 & 3

SOURCES

THE ON-PREM ISE FROZEN YOGURT CATEGORY

IS LARGE & GROWING

$7.9 billion category

$20.1 billion category

1 Study logic panel data (10/ 2008 )

2 Pinkberry core user study (9/ 2008 )

A GROWIN G BRAN D WITH STRONG LOYALTY ANDAN EMOTIONAL CONNECTION WITH CUSTOMERS

+10.5% category growth in 2007

THE ON -PREM ISE ICE CREAM & FROZEN YO GURT

CATEGO RY IS LARGE & GROW IN G

+ 11.9% category growth in 2007

1

Pinkberry brand exceeds world class benchmarks

Pinkberry receives the highest scores in qual ity, loyalty &

satisfaction in the frozen yogurt category Young (


10/10

- 800 - 1,200 Sq Ft- 11 AM - 11 PM- LIFESTYLE CENTER- HEAVY PEDESTRIAN

- OUTDOOR SEATING- PARKING- PRESENCE

- GREASY- SMELLY- DARK- EXHAUST HOODS

- DEEP FRYERS- LOUD- GENERIC

PINKBERRY IS:

- CUSTOMERS

pinkberry story

Documents