pine hills, fl final community presention
TRANSCRIPT
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Pine Hills Town Center Master Plan
Pine Hills, Orange County, Florida American Planning Association Community Planning Assistance Team
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Team
Ryan Scherzinger – Charrette Organizer Graham Billingsley – Team Leader Bob Lewis – Economics Aaron Arnett – Branding / Vision Claire Hempel – Land Use / Urban Design
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Time Monday Wednesday Thursday Friday
8:00 a.m. Team Arrives
Location / studio setup
Debrief / strategize
9:00 a.m.
10:00 a.m.
11:00 a.m.
12:00 p.m. Lunch Lunch Lunch
1:00 p.m. Location / studio setup
Stakeholder Interviews
2:00 p.m.3:00 p.m.
4:00 p.m.
5:00 p.m.Organize evening session
Team Dinner
Opening presentation
Update public/inter
Public presentation
7:30 p.m.8:00 p.m.
Pine Hills CharretteDraft Schedule – May 5 - 9, 2014
Create final presentation
Work session for,
concepts, supporting
data, alternatives
and sketches
Tuesday
Lunch
Team debrief/final assignments and schedule
Work session to refine concepts
Team meeting and refinement
of scheudule and
assignments
Stakeholder Interviews
Work session for,
concepts, supporting
data, alternatives
and sketches
5:30 p.m.
Driving and walking tour
of area
Strategic meeting, discuss
background info, finalize
opening presentation
Dinner Dinner Dinner
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
0-‐1 Miles 1-‐2 Miles 2-‐3 Miles
Retail Sales
Buying Power
MILLIONS OF 2013 DOLLARS
Issues/Opportunities
High school is a great asset but feels walled off from community
Sidewalks are present in most areas, but road carries fast-moving traffic and loud noise
Large amounts of vacant land on NW and SW corners
Wide intersections bisect the center
What we heard in the interviews Weaknesses • Employment
opportunities missing • Perception of crime • Pedestrian safety • Traffic • Local business property
access • Property maintenance
Positives • Strong community high
school • Multicultural community • Lynx neighborhood bus
Ideas • Post-secondary education,
technical training • Art Center, Library,
information resource • Community events • Transportation hub • Public safety instead of
crime prevention
Needs • Community computer
access • Pedestrian bridge • Parcel consolidation • Trail connection
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Pine Hills Market Position • Market Position – Based on input and visioning – Set stage to tell positive message – Pine Hills as a place
• Heritage – Early suburb to multicultural neighborhood – Diversity of people, faiths, tastes, and experiences – Community Pride – connection to Evans, family
• Vision – Aspirational – presenting vision – Taking ownership of our future – Internal message
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Mixed was the way to go Plazas and open space have to be included Entertainment uses such as bowling, skating rink, performance arts are wanted Agreed that additional educational and community service uses are needed Entrepreneurial opportunities important History museum Walk of Fame
Comments from Wednesday Night
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Very Preliminary Development Program
Housing
200-‐500 units
Mostly new
Retail Space
200,000 to 300,000
square feet
Mostly new, some
relocaBon
Office, Educ., Gov’t
100,000 to 350,000
square feet
Almost enBrely new
Public Realm
Streets, landscaping
Transit, trail, uBliBes
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Very Preliminary Development Cost (2014 dollars)
• Private $200 -‐ $225 mil • Public $75 -‐ $100 mil
$200-‐$300 million
• 25% to 30% • Public dollars • Development incenBves • Philanthropy
Private “Gap”
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Early “Wins” Showing Progress (Possibly Within Three Years)
MulB-‐Modal Transit Center
Land Assembly & DemoliBon
Pine Hills Trail
Walk of Fame, InformaBon Center
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Major ImplementaBon Steps
• Secure property • Form partnerships • Aaract and manage developers
Semi-‐Independent Redevelopment OrganizaBon
• Specific requirements and expectaBons • Specific guidelines • Specific development regulaBons
Adopt Town Center Plan as County Policy
• Take it “on the road” to all governments • Persistent stories, updates, pictures • Programmed acBviBes to aaract patrons
“Sell” the Town Center Plan
-‐ -‐ -‐All the Time-‐ -‐ -‐
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Pine Hills Community IdenBty • Reinforce the posiBve aaributes of community, linking assets and values
• Connect the community and its partners with a unified message that: – Promotes community pride – Resonates with outsiders – Recruits investment
• Create a “toolbox” to beaer tell Pine Hills’ story.
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Elements of Community IdenBty
• Brand Statement • Color Paleae • Typeface • Icon • Tagline
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Pine Hills Brand Statement
We are Pine Hills, Florida.
Developed in the early 50s as one of Orlando’s first suburbs, Pine Hills has a heritage that conBnues to grow more rich with each passing year. Today we are proud to say that people from all walks of life and ethnic groups call Pine Hills home. Whether black or white, HaiBan or Jamaican, Chinese or Hispanic, the ciBzens of Pine Hills enjoy a life that is defined by family, faith, pride, and resiliency.
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Pine Hills Brand Statement
We face daily challenges but are striving to make each generaBon have a beaer life than the one they follow. We are nurturing a younger populaBon that will go forward to enrich Pine Hills and other places they may call home. This can be seen and heard in the halls of Evans High School, where Trojan Pride has become the heart and soul of our community, and the anchor of our neighborhood.
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Pine Hills Brand Statement
We are strong. We are a family. One that includes not only our brothers and sisters, but also our next door neighbors, classmates, and simply those who are in need. We celebrate our diversity, and our character is a rich tapestry of many cultures, all bound by a common passion for the Pine Hills community. We are taking ownership of our future, one filled with brightness that blends culture, creaBvity, educaBon, and safe neighborhoods.
Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners
Pine Hills Brand Statement
We are Pine Hills, Florida. Many Cultures, One Bright Future.