pin point presentation
DESCRIPTION
PresenationTRANSCRIPT
ALEX MITCH LUIS MICHAEL
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A Leeds based publication which publishes a monthly magazine showcasingthe best and upcoming designers from the
UK.
Our Mission is to educate and promote upcoming
and professional British designers within a collective format.
Value PropositionRase awareness of designers and link creatives together
within the industry.
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Our 4pʼs
PRODUCTA UK distributed design magazine.
PLACEUmbrella Creative Studios,
Holbeck Leeds
PRICEWholesale Price £1.50
Retail Price £3.00Digital Price £1.50
PROMOTIONSocial Media
Studio Packages Uni Mail Shots
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Strengths
- Focus on U.K. desgin- Fresh pair of eyes
- All bring something new to the table e.g. skills, knowledge, resources
Weaknesses
- New company- Low budget
-sparse contacts / connections- Organisation
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Opportunity
- Showcase U.K. design internationally
- Give something back to the U.K. Lead by example
Threats
- Already established design magazines- Sales
- Featuring the same designers over
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Our objectives.
To Sell 30,000 copies in the first 12 months.
Build up a network of independent retail stores to sell the publication.
Bring out the Graduate Edition & The Annual Edition.
In 5 year be selling to an International audience.
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Set up costs
£25,000 HSBC Small business loan1 You can choose a loan amount of between £1,000 and £25,000 over 12
months to 10 years, so it's a versatile way to fund future projects2 Competitive £100 arrangement fee at opening.
If you take out a Small Business loan of up to £25k before 28 February 2011, you'll be eligible to recieve a repayment reward of 10% cashback on the interest paid over the life of the loan.
Know where you stand1 Fixed monthly repayments minimises the impact of large purchases on
day-to-day cash flow2 Your interest rate and repayments are fixed for the life of the loan3 You decide what you use the loan for4 Choose your repayments term; repayable over 12 months to 10 years5 Track repayments and the outstanding balance using Business Internet
Banking6 HSBC Business Current Account required.Offset your interest1 As with all business finance, your interest can be offset against tax
liabilities.Easy to arrange1 You can apply online, by phone or in-branch and once your business loan
is agreed the funds can be credited the same day.
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The Sample Publication
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Where are we?Umbrella Creative Studios
STUDIO 1625 Shafton Lane, HolbeckLeeds, West YorkshireLS11 9RE
Leeds is one of the most densely populated areas in the country other than London. The other reason is that rent would a lot cheaper in Leeds rather than London.
Price. (Bills included)£427.50 deposit.£285.00 pcm
Close to the motorways (M1, M62, M621) with links to London and the South, Liverpool and Manchester to the west and York to the east. Nearby is Leeds Bradford Airport with connections to mainland Europe and New York. Not Far is Manchester International Airport.The Train station also isn't far, is in the city centre about 10 minute taxi.
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Target MarketCreative Students
Young professionalsCreatives in the industryInternational designers
Music Pentagram
Publish by ProcessLandos
MainStudioCartligde Levine
Creative agencies
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Pricing Strategies
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Advertising
Amount Pages Price Advertising Income
Full Page 4 4 £175 £700
1/2 Page 4 2 £100 £400
1/4 Page 8 2 £1500 £400
TOTAL: £1,500 Per Publication
PINPOINT would accommodate a variety of independent creative outlets and creative related businessʼs to advertise in
the publication to promote themselves.
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Wholesale Price £1.50 (negotiable)
Retail Price £3.00
Digital Price £1.50
The second source of income would be from our distributors who would buy orders to be sold at a range of out their outlets.
Which they would sell at the recommended retail price.
Retail
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Stores Order Amount Price
WHSmiths 3000 £4500
Magma 60 £90
Creative Museums 100 £150
IndependentRetail Stores 250 £375
3,700 £5,115
Retail Orders
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Outgoings and Income PredictionsExpense
Travel £200.00
Printing Cost £1,443.43
Promotion £661.50
Kitty £700.00
Materials £500.00 Total: £3,504.93
OverHeads
Rent(Bills Inc) £285.00
Legal £150.00
Phone & Internet £40.00
Living Expenses According to profits.
Total: £475.00
Retail Sales £5,115.00
Advertising £1,500.00
Outgoing Total £3,979.93
Income Total £6,615.00
Profit: £2,635.07
Estimated Monthly
Yearly Outgoings £47,759
Yearly Income £79,380
Yearly Profits £31,621
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Competitors
BaselineGraphik
EyeComputer ArtsCreative ReviewDesign Weekly
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Promotion
Link together with Social Media and our website.
Send copies of PINPOINT in a small package to a selected group of creative business for the first 3 months to promote awareness of
our magazines.
Send mail shots to a range of different Arts/ Met Universities and Colleges promoting the new Publication.
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Websitewww.pinpoint.co.uk
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Donʼt forget to grab your copy of PinPoint Next Month.
Thank you for listening.
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