pimping paid and promoted imagery by rachel malone olsen
TRANSCRIPT
#SocialPro #12B @duluthrachel
#SocialPro #12B @duluthrachel
PINTEREST Pimping Promoted
Pins
#SocialPro #12B @duluthrachel
PINTEREST - WHO
§ 100 million active users
#SocialPro #12B @duluthrachel
PINTEREST - WHO
§ 100 million active users § 85% Female
#SocialPro #12B @duluthrachel
PINTEREST - WHO
§ 100 million active users § 85% Female
#SocialPro #12B @duluthrachel
PINTEREST - WHO
§ 100 million active users § 85% Female
§ Average Income ~100K
#SocialPro #12B @duluthrachel
PINTEREST - HOW
#SocialPro #12B @duluthrachel
PINTEREST - HOW
§ Engagement: Closeup, Repin, or Click § Traffic: Website Click
#SocialPro #12B @duluthrachel
PINTEREST - HOW
§ Engagement: Closeup, Repin, or Click § Traffic: Website Click
#SocialPro #12B @duluthrachel
PINTEREST - HOW
#SocialPro #12B @duluthrachel
PINTEREST - HOW
#SocialPro #12B @duluthrachel
PINTEREST - HOW
§ 52% of Pinterest users pin primarily from their smartphone
#SocialPro #12B @duluthrachel
PINTEREST - HOW
#SocialPro #12B @duluthrachel
PINTEREST - HOW
#SocialPro #12B @duluthrachel
PINTEREST - HOW
#SocialPro #12B @duluthrachel
PINTEREST - HOW
#SocialPro #12B @duluthrachel
PINTEREST - HOW
#SocialPro #12B @duluthrachel
PINTEREST - HOW
#SocialPro #12B @duluthrachel
PINTEREST - HOW
#SocialPro #12B @duluthrachel
PINTEREST - HOW
#SocialPro #12B @duluthrachel
PINTEREST - HOW
#SocialPro #12B @duluthrachel
PINTEREST - HOW
#SocialPro #12B @duluthrachel
VALUE
PINTEREST - WHAT
#SocialPro #12B @duluthrachel
§ Trends § Lead Gen § eBooks § White Papers
PINTEREST - WHAT
#SocialPro #12B @duluthrachel
§ Re-pins § Traffic to your site § Re-targeting!
PINTEREST - WHAT
#SocialPro #12B @duluthrachel
§ Small images § Self-serving messages § Confusing content
PINTEREST - WHAT
#SocialPro #12B @duluthrachel
PINTEREST - WHY
§ 70% of Pinterest visitors take action § Save, re-pin, click-through
#SocialPro #12B @duluthrachel
PINTEREST - WHY
§ 67% of content pinned is from a business website
#SocialPro #12B @duluthrachel
PINTEREST - WHY
§ 2 million pins sent from one Pinterest user to another… DAILY
#SocialPro #12B @duluthrachel
PINTEREST - BONUS
#SocialPro #12B @duluthrachel
INSTAGRAM Intensifying
Interesting Images
#SocialPro #12B @duluthrachel
INSTAGRAM - WHO
§ 400 million MONTHLY active users
source
#SocialPro #12B @duluthrachel
INSTAGRAM - WHO
§ 400 million MONTHLY active users § 70% are outside of the US
source
#SocialPro #12B @duluthrachel
INSTAGRAM - WHO
§ 51% Male Users § 49% Female Users
source
#SocialPro #12B @duluthrachel
INSTAGRAM - HOW
#SocialPro #12B @duluthrachel
INSTAGRAM - HOW
#SocialPro #12B @duluthrachel
INSTAGRAM - HOW
#SocialPro #12B @duluthrachel
INSTAGRAM - HOW
#SocialPro #12B @duluthrachel
INSTAGRAM - HOW
#SocialPro #12B @duluthrachel
INSTAGRAM - HOW
#SocialPro #12B @duluthrachel
INSTAGRAM - HOW
#SocialPro #12B @duluthrachel
INSTAGRAM - HOW
#SocialPro #12B @duluthrachel
INSTAGRAM - HOW
#SocialPro #12B @duluthrachel
INSTAGRAM - HOW
#SocialPro #12B @duluthrachel
INSTAGRAM - HOW
#SocialPro #12B @duluthrachel
INSTAGRAM - HOW
#SocialPro #12B @duluthrachel
Tell a story…
#SocialPro #12B @duluthrachel
INSTAGRAM - HOW
#SocialPro #12B @duluthrachel
STIMULATION
INSTAGRAM - WHAT
#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT
#SocialPro #12B @duluthrachel
#SocialPro #12B @duluthrachel
#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT
#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT
#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT
§ Provide Demos or Tutorials
#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT
§ Provide Demos or Tutorials
§ Sell the experience
#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT
§ Entice excitement through partnership
#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT
§ Entice excitement through partnership
§ FOMO
#SocialPro #12B @duluthrachel
INSTAGRAM - WHY
§ Michael Kors § 33K new followers § 16X more than organic
source
#SocialPro #12B @duluthrachel
INSTAGRAM - WHY
§ Average Instagram user spends 21 minutes a day using the app
source
#SocialPro #12B @duluthrachel
INSTAGRAM - WHY
§ 70 million photos shared per day
source
#SocialPro #12B @duluthrachel
INSTAGRAM - WHY
§ Nielson reported ad recall on Instagram as 2.8x higher than
other online norms
source
#SocialPro #12B @duluthrachel
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MARCH 1-3, 2016