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FOUNDER
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BRANDING
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Nick Baily
Founder & CEO, Belgrave Trust
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Anyone who tells you that “branding”
is the reason do do something has nof’king idea what they are talking
about.
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•Customer Acquisition
• Customer Retention
• Customer Loyalty
•Additional Stakeholders
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NAMING
•Your brand begins
• &Logo URL are first
• Your strategy informs•Changing it really
sucks
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Anyone who tells you to ignorebranding and marketing has no f’king
idea what they are talking about.
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PLAN!
• ,Core Concept Feelings
•Forum or Medium
•Audience•Actual Message
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MarketingRollout: Building A Compelling Message
PRINCIPLE FORUM MESSAGE
PHASE 1 Luxury Luxury Media We are premium quality and exclusive
PHASE 2 Leadership Tech/Business This product is for leaders and innovators
PHASE 3 Markets Financial Press Market driven solutions are the bestsolution, this company is doing it
PHASE 4 New, Different,Exciting
Mainstream &Green Media
A membership is the hot new thing gainingpopularity among the elite, and praise fromthose in the know
PHASE 5 Controversy Activists Markets must solve the problem, andignoring this fact is naive
PHASE 6 Expertise All Outlets The Belgrave Trust is the world’s leader incarbon offsets
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MarketingRollout: Media & Tastemakers
LUXURY LEADERSHIP MARKETS MAINSTREAM
B OR N R IC H
LUXIST
NICHE MEDIA
JANUS
VISIONAIRE
ROBB REPORT
GENLUX
TECHCRUNCH
WIRED
LIFEHACKER
CNET
BOING BOING
VERY SHORT LIST
KARL LAGERFELD S TE VE W YN N
ROBERT POLET
M AR K C UB AN JASON CALACANIS
EL ON M US K
JEFF JARVIS
THE ECONOMIST
CALCULATED RISK
FINANCIAL TIMES
.WALL ST JOURNAL
SEEKING ALPHA
FORTUNE
RICHARD BRANSON
THOMAS FRIEDMAN
D AV ID S HA W
STEVEN COHEN
U SA T OD AY
NEWSWEEK
NY TIMES
&AP REUTERS
NP R
N ET WO RK T V
LEONARDO DICAPRIO TONY BLAIR
GEORGE CLOONEY
AL GORE
KEY MEDIA TARGETS
PROSPECTIVE TASTEMAKERS
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MarketingRollout: Building A Compelling Message
PRINCIPLE FORUM MESSAGE
PHASE 1 Luxury Luxury Media We are premium quality and exclusive
PHASE 2 Leadership Tech/Business This product is for leaders and innovators
PHASE 3 Markets Financial Press Market driven solutions are the bestsolution, this company is doing it
PHASE 4 New, Different,Exciting
Mainstream &Green Media
A membership is the hot new thing gainingpopularity among the elite, and praise fromthose in the know
PHASE 5 Controversy Activists Markets must solve the problem, andignoring this fact is naive
PHASE 6 Expertise All Outlets The Belgrave Trust is the world’s leader incarbon offsets
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MarketingRollout: Building A Compelling Message
A Brand Built On A Solid Base Can’t Be Toppled
LUXURY MEDIA AND TASTEMAKERS
LEADERS AND INNOVATORS
MARKET EVANGELISTS
MAINSTREAM
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(yes it works in real life)
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PLAN!
• ,Core Concept Feelings
•Forum or Medium
•Audience•Actual Message
•AND TIMING
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Thanks!
Nicholas Baily, Founder & CEO
Belgrave Climate Exchange, Inc.
450 Park Avenue South, 8th Floor
New York City 10016
[email protected] | 212.655.9567
www.belgravetrust.com