pie for sale: timeless lessons in api advocacy (adam duvander)
TRANSCRIPT
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Pie for SaleLessons in API Advocacy
Adam DuVander -- @adamdDeveloper Marketing Manager
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Pie for SaleLessons in API Advocacy
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PIE
Internal
PartnersExternal
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Pie RulesYou Must Be TastyKnow Your CompetitionShow Your FaceHelp Them Dig InShare the Complete VisionBe Available for Questions
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You Must Be Tasty
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Sounds Delicious!
FlourWaterButterSugarSalt
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Dreaded Announcement Post
Share Features“SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah”
Share Knowledge“How to divide by zero”
Mingo Hagen
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Know Your Competition
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Your API C1 C2 C3
C0
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PIE: Internal Competition?
Direct database accessMultiple versions of the same business logicScraping!?Lack of knowledge
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Show Your Face
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Whose Face?
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Where?On the dev portalEmails when you sign upTwitterStackOverflowGitHubConferencesAt team standups (internal only)
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Help Them Dig In
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SDKsLibraries Wrappers
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EveryDeveloperDX Index• Libraries available in
popular languages• Prominent, in-depth
getting started guides• A self serve solution (no
“demo” or “call us” required)
• Clear pricing available so developers know what it will cost
Nine other criteria:everydeveloper.com/nordicapis
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PIE: Internal Developer Experience?!
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Share the Complete Vision
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I <3 TTFHW
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Beyond TTFHWIntegration into frameworksExample real world use casesComplete sample applicationsTutorial walkthroughs of applicationsGitHub repositories with ready-to-deploy codeInstructions for low friction code deploy
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Be Available for Questions
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Where?On the dev portal forumVia EmailTwitter mentionsStackOverflow questionsGitHub issuesConference hallway tracksAt team standups (internal only)
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You Must Be TastyKnow Your CompetitionShow Your FaceHelp Them Dig InShare the Complete VisionBe Available for Questions
Thank you!Adam DuVander -- @adamdDeveloper Marketing Manager