pick szeged arculat
Post on 22-Oct-2014
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Pick Szeged Privately Owned Share Company
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Szeged
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1. History of the enterprise
• The company was founded in 1869 by Márk Pick • 1883 - specialized to salami manufacturing• 1906 - Jenő Pick came to be a co-proprietor• During the first world war manufacturing was stopped• Restarted the activities only in 1920• 1927- got a trademark• 1931- cartel-pact with Herz Budapest and Vidoni
Debrecen
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• 1939 –started to produce salami in summer
• 1939-1946 average annual 3,000-4,000 tons
• 1948 - the government took the ownership
• 1960 - started new building operations
• 1992 - came to be a shareholder group• 1997 the Ringa Company was purchased
• 2006 Délhús merged into Pick• 2007 Szeged Salami became protected product• 2008 A new representative office opened in Japan• 2010 Herz brand has been acquired by Pick
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Bonafarm Group• Was established to clamp the true stories of the best
Hungarian food production from the growth to the fabrication
• The objective of the Bonafarm Group is to build on the cooperation and development of the various member companies
• Two main activities:• our agricultural companies produce the crop
needed to feed our livestock and the industrial crop for sale, as well as tending to our farm animals
• our own raw materials are added to high-quality market ingredients to produce tasty meat and dairy products as well as wines
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2. Targets• Preserve the identity of traditional Hungarian brands • Improve their reputation abroad
• Logo:
• Color: red, white and green
• BrandingHungaricum
• Weell-known products in Hungary and in Europe• Fulfil the consumer claims
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3. Scope of activity• Cuts off and processes 350.000 pigs
and nearly 15.000 cattles• 45.000 tons of finished produce
• Reveneu: 60 billion HUF• Revenue of export: 55
million Euro
• Many various premium products:
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Pick Coldcuts Pick Grillproducts
Pick Ham Tinned Food
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• 3 million sticks of winter-salami
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4. Marketing activity
Nursery school: was opened in
1970 for the employee’s children
Nursery: was founded in 2011.01.01.
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Pick Szeged Handball Team
– Pick Szeged Zrt. cares about the city:– Supports the famous handball team, which is the
second best team in Hungary at the moment
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- Organizes charitable foot-race:
„Pick street foot-race for children”
In the name of charity and
health!
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5. Construction, hierarchy
• Four plants: Szeged, Pécs, Baja and
Alsómocsolád
• Subsidiaries: German, Russian, Slovakian,
Romanian
• Representative office in Japan
• Five premises, chain of shops
• An emporium in Budapest
• 2800 employees
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6. Contact• Central address:
Address: 6725 Szeged, Szabadkai str. 18.Postal address: 6701 Szeged, Pf.: 15.Telephone: 06-62/ 567-000Telefax: 06-62/ 567-313
• Customer service:E-mail: [email protected]: 06-62/ 567-298, 374, 161, 162Telefax: 06-62/ 567-362, 356
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„Eat good to feel good”
• https://www.youtube.com/watch?v=P7r3uvF50Zs
Thank you for listening!