pic nic m hka pp tanguy coenen
DESCRIPTION
PICNIC 2011TRANSCRIPT
M HKA PP : A serious pervasive museum experience
Tanguy Coenen iLab.o, IBBT-SMIT
Vrije Universiteit Brussel
M HKA PP : A Living lab project
Context : • Apollon EC project on cross-border living labs • Collaboration between IBBT, Virdual and MHKA • Living lab user test movie
M HKA PP Team
• IBBT : • Camille Reynders : design & development • Tanguy Coenen : tech lead • Bram Lievens : living lab overview • Lien Mostemans : user test lead • Kris Naessens : user test • Karen Willens : user test • Shirley Elprama : user test • Koen Vervoort : panel management
M HKA PP Team
• Virdual • Stéphane Gaultier : virtual space project management • Ann Caroline Abel : virtual space development
• MHKA : • Leen Thielemans : content & concept devel lead • Kristof Michiels : technological liaison • Judith Willems : content & concept development
Concept
• 2 spaces : • 1 virtual space : 3D, implemented in Shiva, running on
iOS • 1 real space : the M HKA museum of Modern art in
Antwerp • Serious game : using game mechanics to deliver
learning content • Target audience : between 14 and 24 years • Our goal : to motivate young museum visitors to learn
more about the works on display in the museum
Concept – in the virtual space
Concept : in the museum
A QR code had been applied to each work participating in the game
Concept – in the museum
QR codes can be used to : • Assign a work to a frame • Obtain more information on a work
Concept – in the museum
At all times, visitors van track the evolution of the game by viewing the personal expositions of other players
Lessons learned
• Data collection : • Observations during play • Focus groups after play • Log analysis
• Various lessons learned, some examples : • Using QR codes in a museum is a very appealing way
to provide content related to a work of art • An application like M HKA PP can be intenresting to
attract young people to a museum
Future work
• Creating MuseUs : a generic app that can be downloaded from App store and Android market and can be used in participating museums
• Further testing in Paris and Manchester • Integrate more with social media : Facebook and Twitter
