PHOTO SHARING

Alex Fosse

Ross Graham

Savannah Luo

OVERVIEW

History

Scope and reach

Industry Impact

Industry Examples

Practitioner’s Perspective

Future Impact of Photo Sharing

HISTORY

• Instagram launched in October 2010 Pinterest launched in March 2010.

• Egyptians with their hieroglyphics

• Pictures in the stars (constellations)

• 1400 in Italy, the Renaissance period

• Development of the camera in the early 1800’s

• Mail• Email• Photo-sharing

REACH AND SCOPE

• Use of Instagram and Pinterest

• Businesses are using photo-sharing services as part of their marketing strategy

• To show your interest in your field (car salesman example)

• New start-up companies use Instagram and Pinterest to help businesses connect with potential customers

• Increase customer awareness of product or service offered

CURRENT OPERATING IMPACTS

• Easier for customers to decide where they want to stay and how they want to travel

• Makes their business look more appealing to guests

• Human resources hiring proper staff

• Sales manager can use sales and accounting information to analyze results of photo-sharing

• Improved sales and marketing

PINTEREST

Pinterest and the Hospitality

Industry• Beverly Wilshire• Hotel Lisboa

PINTEREST

The Wedding Industry• Unrelated

INSTAGRAM

What is it?

The Hospitality Industry• Morgans Hotel Group

INSTAGRAM

The Fitness Industry• Unrelated• Herbalife

MANAGEMENT INTERVIEW

Bernie Mullen• Managing Partner at Encompass Hospitality Group,

LLC• UW-Stout Hospitality College of Leadership

instructor

• “ We buy things based on what we like, and photo sharing is likeable and trustworthy.”

• “The face that launched a thousand of ships, that is the same effect with photo sharing.”

BUSINESS LANDSCAPE

Impacts on the industry

People on photo sharing websites participate as

marketing staff instead of passive customers, they

potentially help to spread the commercial.

Not every industry benefits from this type of

marketing, even though they impact the world, they

have limitations.

COURSE CONTENT RELATION

5 points• Public Relations• Societal Marketing Concept• Upselling• Message Generation• Unique Value Effect

COMPETITIVE ADVANTAGE

Analyze your target market

Identify your competition

Learn from their mistakes

Embrace the future

REFERENCES

http://

www.wikihow.com/Gain-a-Competitive-Advantage-in-

Business

http://

www.thompsonhotels.com/inn-sight/instagram

http://pinterest.com/

http://instagram.com/morganshotels