fanchatter scoreboard photo sharing

Your fans are taking photos with their phones during your events.

What if you could harness this unique fan content and monetize it?

You can…

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reinvented the fan cam with Scoreboard Photo Sharing

A user-generated fan cam offering 5 distinct brand touchpoints…

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Fans at an event see a branded scoreboard slideshow of multiplefan-generated photos with a clear call-to-action (see below).

Scoreboard/public address is brand touchpoint #1

“Fans, text yourphotos [email protected] a chance tosee them on thescoreboard andonline at(team).com!Courtesy of(sponsor).”

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Every participating fan receives an instant text message reply capableof containing:

• brand messaging• coupons or coupon codes• special announcements and offers• web addresses/links to branded websites• opt-in instructions for a mobile alert program and more…

The text message reply is brand touchpoint #2

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A live operator* manually approves incoming photos and exportsthem for inclusion in scoreboard slideshows.

* Automated moderation is also available.

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Every approved photo is automatically posted to a real-time brandedweb gallery, instantly turning your audience into advocates.

Fans collectively create a unique photo album for every game or event.

Complete with brand messaging and display ads, this gallery may be embedded into any website as a traffic-generating attraction* or exist separately as a branded

microsite.

“Qwest Twins Pics” Gallery

http://twins.fanchatter.com

“McDonald’s Sooner Sports - I’m Lovin’ It!” Gallery http://ou.fanchatter.com

“The Best Buy Mobile® Fan Gallery” (left) http://bestbuy.fanchatter.com

*“Rider Fan Photos sponsored by Boston Pizza” Gallery http://leaderpost.com/rfp

The branded web gallery is brand touchpoint #3

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The send to a friend email is brand touchpoint #4

From the branded web gallery, fans can share photos with their friendsusing the send to a friend button.

Friends receive an email containing a link tothe shared photo as well as a hyperlinkedbrand message (below)

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Fans can also use social media sharing tools to share their favoritephotos on social media platforms like Facebook and Twitter.

And while fans are sharing their photos on Facebook (left) and Twitter, they’re also sharing valuable links back to your branded web gallery.

That means more visitors, higher GooglePage Rank, and better search results foryour team, event, or sponsor website.

Social media sharing is brand touchpoint #5

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And it’s all completely measurable…

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At left is a partial snapshot of FanChatter’scontrol panel statistics display.

CASE STUDY: During their 81-game 2008home schedule, the Minnesota Twins andsponsor Qwest collected:

15,041 total photos from

9,031 unique fans resulting in

13,336 Qwest branded reply messages(one reply sent per unique fan per game)

That’s a per-game average of 185 photosreceived from 165 unique fans with asingle-game high of 636 photos from 525unique fans.

And there were 2,912 unique visitors tothe Qwest branded gallery microsite(meaning roughly 1/3 of the number ofparticipating fans visited the site).

There’s almost always more thanone fan involved per picture, sofan totals should be adjusted upby a factor of 2 or 3 and these areall highly engaged in-venueimpressions.

Visits increase when galleries areincorporated into- or linked from ateam, event, or sponsor site.

Accurate participation metrics are generated in real-time.

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The Minnesota Twins and sponsor Qwest have seen their photos-per-game average jump from 185 in 2008 to 277 so far in 2009.

That’s a 50% increase from the Twins’ first season of ScoreboardPhoto Sharing to their second.

Participation increases over time…

The CFL’s Saskatchewan Roughriders’ “Rider FanPhotos” gallery lives inside the website of theirregional newspaper, The Leader-Post, athttp://leaderpost.com/rfp (left).

Through three games, over 90% of gallery visitorshave been referred from The Leader-Post’s website,and these highly-engaged visitors are averaging animpressive 13 page views per visit!

…while the online galleryexcels as a featured attractionwithin an existing website.

50%

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More brand touchpoints than fan cam or other “Pix2Screen” features.

XBranded socialmedia sharing/

gallery promotion

XSend to a friendbranded email

XBranded real-timeweb gallery

XXBranded text msgreply to all participants

XXXScoreboard logovisibility/PA mention

Scoreboard PhotoSharing

“Pix2Screen”(the other guys)

Traditional VideoFan Cam

Features

Touchpoints

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Feedback

“FanChatter enabled us to provide McDonald’s with a unique sponsorship platform to reach our fans in a fun,

interactive and memorable way. Now that it’s possible, why wouldn’t you let your fans see their own pictures on

the scoreboard?”

Sterling Cryder

Account Executive

Sooner Sports Properties

“My friend and I took a quick picture and sent it in while we were waiting for the game to start back up. Everyone in

the student section was doing it. I like FanChatter better because you never know when you will be surprised by the

jumbotron camera. At least this way I know what I am sending in instead of being caught on candid fan camera.”

Melinda Hawkins

Senior

University of Oklahoma

“FanChatter has provided us with an extremely unique feature that gives our fans the chance to enhance their

experience not only at the ballpark, but when they return home. The TwinsPic segment has been wildly popular and

generates thousands of photos from our fans' cell phones and PDA's, but what really brings this element full circle is

the ability to post every photo on to a website so they can be part of an internet scrapbook that commemorates

each Twins home game."

Andy Price

Director of Game Presentation and Broadcasting

Minnesota Twins

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Smart Kid

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also offers popular interactive mobile fan features.

Text Message Votingwith live streaming results

Text Message Trivia

Text Message Surveys

Text to Win Sweepstakes

Text Message Scoreboard Chatter

Text Message Auctions

Text for Information

Mobile Program Manager

85% of Americans have a mobile phone (there are actually more US mobile phones than

Americans age 13 and older) Source: CTIA Wireless Association

66% of cell phones in America are equipped with a camera Source: comScore

40% of Americans with cell phones send/receive text messages (80% among 13-24 year

olds; 63% among 18-27 year olds) Source: Pew Internet & American Life Project

24% of Americans with cell phones send/receive photo or video messages (up 60% in the

past year) Source: M:Metrics

Over 17 million iPhones had been purchased as of January 2009 Source:

InformationWeek

45 million new iPhones are projected to be sold in 2009 Source: DoApps

As of May 2009, Twitter had an estimated 18 million users Source: ComScore

As of July 2009, Facebook has over 250 million users Source: InformationWeek

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Mobile/Social Stats

Marty Wetherall

FanChatter

952 270 7922

[email protected]

For more information, please visit:

http://www.fanchatter.com

Current FanChatter Clients/Sponsors

19 July 2009

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