Discover PHOENIX like never before

MEDIA KIT 2016

phoenixmag.com

LETTER FROM THE EDITOR

You don’t stay in business for 50 years without being adaptable. Responding to your readership. Honing your message.

Our 2016 editorial calendar at PHOENIX – one that happens to coincide with our 50th birthday as the Valley’s magazine of record – is born precisely of that philosophy. Two of our biggest, most widely-read perennial is-sues, 52 Weekend Adventures in February and Summer Getaways in June, will fea-ture new, reader-friendly formats with travel ideas tailored to specific lifestyles. Looking for a “girlfriend getaway” with outdoor fit-ness and spa services? We’ll have a page for that, right next to sections for senior travel, family retreats and couples romance. We’ve been preemptively shooting photography for these issues all year, and the images are cap-tivating. Checkout-aisle buyers will be help-less in their thrall. And since building readership is also about fresh ideas and concepts, we’re developing an exciting stable of all-new cover stories, in-cluding a Mile High Guide for high-country travel; a Hidden Phoenix issue exploring the city’s great unheralded bars, underground museums and secret dinner clubs; and a Spring Festival issue that will alert read-ers to the Valley’s bonanza of high-season events. And since this is our golden anniver-sary, we’ll also be rolling out a special com-memorative issue celebrating a half-century of Phoenix history. Everything from Legend City to the Super Bowl. Everyone from Barry Goldwater to Pat Tillman. Look for it in May. It will be a dynamic year of dining, travel, award-winning investigative writing and Top Docs health news. A launching-off point, if you will, for the next 50 years.

Craig Outhier, Editor

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P HOENIX magazine extends beyond print and connects advertising partners with its read-ers through numerous, dynamic muti-media platforms. Whether you’re interested in print, digital, web, events, social media or special issues - PHOENIX gives advertisers

the potential to reach 717,268 readers.

MULTI-MEDIA PLATFORM

67,474 Average paid monthly

subscribers

11,015 Average paid single

copy sales

78,489 Total average monthly

paid & verified circulation

350,723* Estimated

montly total readership

A total of +15,732 app

launches since Aug. 2014

A total of +51,859 opt-in subscribers

Average monthly pageviews +79,905

Average monthly visits 24,757

Average time on site 1:42

Average pages viewed per visit 3.35

10,382Likes

Facebook.com/

Phoenixmagazine

59,898 Views Phxmagazine

51,600 Followers

@PhoenixMagazine

TOTAL SOCIAL REACH: 219,049

10,600Followers

@phxmagazine

86,569 Views youtube.com/phxmag

Sources: AAM, June 2015, subject to audit. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2013. Allora Media, 2013. ++Audience based upon PHOENIX magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council. Question Pro 2015

phoenixmag.com

OURMAGAZINEPHOENIX magazine is THE leading city magazine in the state of Arizona,

with a total monthly average paid and verified circulation reaching

80,000 and over 350,000 total monthly readers. A top purveyor of travel,

dining, the arts, entertainment and healthcare journalism, PHOENIX

consistently ranks highest among national monthly titles in statewide

newsstand sales and continues to be the Valley’s go-to-source for

award-winning features and news coverage.

phoenixmag.com

EDITORIAL CALENDAR 2016

JANUARY

Cover Theme: Annual Dining Guide Special Advertising Sections: Orthopedic CareDeadline: Ad Close: 11/16/15On Sale: 12/24/15

FEBRUARY

Cover Theme: 52 Weekend AdventuresSpecial Advertising Sections: Heart Health & StrokeDeadline: Ad Close: 12/15/15On Sale: 1/12/16

MARCH

Cover Theme: Spring Festival Special Advertising Sections: Hawaii, Everything WeddingsDeadline: Ad Close: 1/15/16On Sale: 2/18/16

APRIL

Cover Theme: Top Doctors Special Advertising Sections: Physician ProfilesDeadline: Ad Close: 2/15/16On Sale: 3/24/16

MAY

Cover Theme: 50th AnniversarySpecial Advertising Sections: Skin Care & Cancer Awareness , Hawaii, Super LawyersDeadline: Ad Close: 3/15/16On Sale: 4/21/16*2016 Travel Guide

JUNE Cover Theme: Summer Getaways Special Advertising Sections: Physical Medicine & Rehabilitation, Escape to San Diego, Explore Southern ArizonaDeadline: Ad Close: 4/15/16On Sale: 5/19/16

JULY

Cover Theme BBQ/Summer FoodSpecial Advertising Sections: Cosmetic Procedures Guide, Explore Northern ArizonaDeadline: Ad Close: 5/16/16On Sale: 6/23/16

AUGUST

Cover Theme: The Mile High GuideSpecial Advertising Sections: Dentist Profiles, Education Deadline: Ad Close: 6/15/16On Sale: 7/21/16

SEPTEMBER

Cover Theme: Hidden Phoenix Special Advertising Sections: San Diego, Pain Management, Fall Arts Preview, HawaiiDeadline: Ad Close: 7/15/16On Sale: 8/18/16

OCTOBER Cover Theme: Best of the Valley Special Advertising Sections: Women’s Health, Total Pet CareDeadline: Ad Close: 8/15/16On Sale: 9/22/16

NOVEMBER

Cover Theme: Best New RestaurantsSpecial Advertising Sections: Cancer Awareness, Get Out of Town Guide, HawaiiDeadline: Ad Close: 9/15/16On Sale: 10/20/16

DECEMBER

Cover Theme: Phoenix Holiday A to ZSpecial Advertising Sections: Gaming Guide, Active Adult LivingDeadline: Ad Close: 10/17/16On Sale: 11/17/16*2017 City Guide, Medical Directory

October 2015

Arizona Opera Lassos a

Western Classic

Pot on the Rez?

Rehab at the Ranch?

Tucson Top 10:

Explore the Old Pueblo

Wimpy’s Burger Challengep.103

319 of our Favorite Things! >Shopping>Fashion>Food& Things to Do

Plus: Date Nights by Personality Arizona’s Best Beer Stuff to Do with the Kids

2016 TRAVEL GUIDE

AD CLOSE: 4/29 ON SALE: 6/23

2017 CITY GUIDE

AD CLOSE: 11/22 ON SALE: JAN ‘17

2017 MEDICAL DIRECTORY

AD CLOSE: 11/15ON SALE: 12/22

phoenixmag.com

PHOENIX MAGAZINE AUG

UST 2015 169

DINING GUIDE

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tangy, soy-based gravy) and Peruvian fish and chips go down easy. Breakfast Sa-Su, lunch and dinner daily. $$Gertrude’s NEW AMERICAN1201 N. Galvin Pkwy.480-719-8600, gertrudesrestaurant.net

Enjoy natural cuisine that takes full advantage of the Desert Botanical Gardens surroundings at Gertrude’s mirror-polished indoor bar or on the bucolic outdoor patio. Lunch and dinner daily; brunch Sa-Su. $$Lon’s at the Hermosa Inn

AMERICAN5532 N. Palo Cristi Rd. 602-955-7878, hermosainn.comThanks to its territorial decor and fabulous

patios, Lon’s is a romantic favorite that oozes Old Arizona charm. The talented kitchen staff adds Southwestern touches to the Contemporary American menu. Breakfast 7-10 a.m. daily; lunch and dinner M-F. $$$Noble Eatery DELI/SANDWICHES2201 E. McDowell Rd.602-688-2424, nobleeatery.comFormer Noca chef Claudio Urciuoli teamed

up with local breadmaker Jason Raducha to showcase organic legumes, artisanal meats, local produce and mouthwatering loaves. Look for rotating daily sandwiches, salads and starters, including tart pink grapefruit with fennel, and bruschetta-like smorgas with seasonal ingredients. 10:30 a.m.-3 p.m. M-F. $Ocean Prime SEAFOOD/STEAK5455 E. High St.480-347-1313, oceanprimephoenix.com

Start with white truffle caviar deviled eggs before moving on to executive chef Jagger Griffin’s Chilean sea bass in champagne truffle sauce. The wine menu is outstanding. Dinner 5-10 p.m. M-Th and 5-11 p.m. F-Sa; Blu Lounge open nightly. $$$$Rice Paper VIETNAMESE2221 N. Seventh St.602-252-3326, ricepapereatery.com

This bright, modern space makes exotic Vietnamese food accessible with an array of imaginative rolls, including soft-shell crab with mango and avocado. Classics like pho, banh mi and lemongrass chicken are stellar. Lunch and dinner daily. $$The Rokerij STEAK/AMERICAN6335 N. 16th St.602-287-8900, richardsonsnm.com

Richardson Browne has created an atmospheric neighborhood joint specializing in prime beef and affordable wines. Appetizers like steak tartare and roasted elephant garlic are huge. Best bets are the veal chop, rib-eye and ahi. Lunch M-F; dinner nightly; brunch Sa-Su. $$-$$$

Seasons 52 AMERICAN 2502 E. Camelback Rd. 602-840-5252, seasons52.comNothing on this seasonally inspired menu is more than 475 calories. From crisp flatbreads and farmers’ market-fresh salads to juicy salmon and silky filet mignon, the menu is bound to please your taste buds and your conscience. Lunch and dinner daily. $$-$$$$ The Stockyards Restaurant & 1889 Saloon

STEAK/AMERICAN5009 E. Washington St.602-273-7378, stockyardsrestaurant.com Established in 1947, this recently spruced-up reminder of Phoenix’s cowboy roots turns out

great steaks, prime rib, buffalo meatloaf, and barbecue baby-back ribs. Lunch M-F; dinner nightly. $$-$$$Stonegrill at JW Marriott Desert Ridge Resort CONTEMPORARY SOUTHWESTERN5350 E. Marriott Dr.480-293-3988, marriott.comLooking for some good Southwestern in

the North Valley? Emphasis on regionality – including tamales with chorizo white bean cassoulet and Old Fashioneds made with Valley-based Copper City bourbon – make this resort resto a natural destination. Try the tummy-pleasing Baja shrimp enchilada with cotija cheese and rosa soffrito. Breakfast, lunch and dinner daily. $$-$$$

Nobuo at Teeter House JAPANESE622 E. Adams St. (Heritage Square), Phoenix602-254-0600, nobuofukuda.comPacked yet relaxed, this Downtown eatery features the renowned artistry of Nobuo

Fukuda, who reinterprets sushi and izakaya traditions through a W

estern lens in the

intim

ate, Victorian-style bungalow. Try the crab sandwich, yellowtail sashim

i, coconut curry

lam

b and im

ported teas. Lunch and dinner Tu-Su. $-$$$$

56 OCTOBER 2015 PHOENIX MAGAZINE

Charlie BaloghMIGHTY ORGAN MANIPULATOR

IT’S HARD TO DESCRIBE THE SOUL-SHAKING sound Charlie Balogh con-jures at the keyboards of the sedan-size Wurlitzer theater organ at Organ Stop Pizza in Mesa. If you listen closely, you’ll hear the imitative tones of clarinets, flutes, trumpets, trombones, violins and a variety of other or-

chestral and percussion instruments under the touch of his nimble fingers. The virtuoso started playing for Organ Stop in 1973 at its original location on Seventh Street and Missouri Avenue in Phoenix, later moving to Grand Rapids, Mich. to work as a resident organist. He returned to the Valley in 1991 and has played at the monolithic restaurant ever since to standing-room-only crowds. Known as the “Mighty Wurlitzer,” the 6,000-pipe behemoth is the largest or-gan of its kind in the world – and Balogh mans it four night a week.

Spotlight

HOW DID YOU DEVELOP AN

INTEREST IN PLAYING THE

ORGAN?

My mom... was a church organ-ist, and my dad loved these instru-ments when they were in the the-aters in the ‘20s and ‘30s. Growing up back east, my family and I would go to Radio City Music Hall in New York a lot and they have one of these instruments installed there. I was just fascinated with the organ and we would sometimes sit through two and a half shows so we could hear the organ during intermission. I went to Trenton State College and studied classical organ and a music-teaching curriculum, but my real heart was in performing.

WHAT IS THE ORIGIN OF THE

THEATER PIPE ORGAN?

The instruments were originally designed for silent movies to take the place of an orchestra. It was a lot cheaper to pay one organist to play for a silent movie than it was to hire an orchestra, which is what some of the larger theaters did. So when silent films went the way of the dodo, some of the larger theaters retained their organists to play during intermissions and sing-alongs during the ‘30s and ‘40s.

WHAT SONG DO YOU GET THE

MOST REQUESTS FOR?

It has to be “Phantom of the Op-era” ... I sat down one night and tried to figure just how many times I’ve played it since it came out and I figure it’s just under 20,000 times... And I’ve recorded three different versions of it over the years.

DO YOU GET REQUESTS FOR

SONGS YOU DON’T KNOW?

Oh yeah, all the time. I often joke that I’ve forgotten as much as I re-member over the years. People often ask me “How many songs do you re-member?” and I don’t really know. I have a very good memory and after 40 years of playing, I have a large rep-ertoire of music that I can play from memory.

HOW MANY PEOPLE ARE OUT

THERE WHO CAN PLAY THIS

KIND OF PIPE ORGAN?

Conservatively, there are probably a couple dozen of us worldwide who play them professionally.

WHAT DO YOU ENJOY MOST

ABOUT PLAYING THE PIPE

ORGAN?

For as long as I’ve been doing this, sometimes it can be a job, but the en-ergy of the crowd is what propels me forward and keeps me going, keeps me interested. When the crowd is having a good time, I’m having a good time. It gives me energy.

PM

|

BY MARILYN HAWKES

|

PH0TO BY MICHAEL WOODALL

PHOENIX MAGAZINE OCTOBER 2015 57

Spotlight

CHECK OUT

phoenixmag.com/

web-extras or our tab-

let editions (available

on iTunes, Amazon

and Google Play) for

exclusive behind-the-

scenes video of the

PHOENIX magazine

photoshoot with

Charlie Balogh.

| BY LEAH LEMOINEAt Home

64 AUGUST 2015 PHOENIX MAGAZINE

Sci-Fi StyleTrick out your launch pad with these futuristic elements.

OUR VISION OF WHAT THE FUTURE will look like is rooted in the past.

“I still think of the 1940s ver-sion of futuristic,” says Jon Irons, designer and owner of Irons De-

sign Co. “I think of clean lines, a streamlined look... you recognize [everything] right away, but at the same time it’s not maybe in the form that you would expect it to be in.”

Pop culture representations also factor in, from the sleek, geometrical spacecraft of 2001: A Space Odyssey to the swoopy, swinging ‘60s ver-sion of the future in The Jetsons.

“Straight out of a spaceship – think Star Trek – you can almost hear the ‘swoosh’ of doors as you enter the bridge,” says Jason D’Asto, store man-ager of The Tile Shop in Scottsdale. “I see Phoe-nix homes at the forefront of the Transitional Pe-riod, when design cues from different styles and eras lived in the same spaces as more the rule than the exception.”

The scope and lifestyle of Phoenix is inspir-ing, says Phoenix architect and designer Daniel

Germani, who recently collaborated with inter-national design house Cosentino. “ The potential for size or environment is limitless, which is par-ticularly adaptable to this climate and the indoor/outdoor living our city has come to be known for,” Germani says. “ The ‘future’ lies in the creation of innovative materials – materials that expand and push the boundaries of design.”

Sustainability is key. “In 50 years, Phoenix will regularly be building the ‘zero landfill home’ – meaning every single product used to construct and build the home will be made from 100 per-cent recycled materials,” D’Asto says.

After all, Irons says, “It’s really easy to create products and put them into the world, but it’s a lot harder to take responsibility for them after you’ve sold them.” He’s currently working on biodegradable, compostable and even plantable furniture that is embedded with seeds so it can blossom in the backyard after it retires from the living room. It’s just a little consideration for the future, from the present.

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IRONS

DESIGN CO.

544 W. 17th Pl., Tempe

623-282-2685,

ironsdesign.co

Designer Jon Irons’ idea of

“deconstructing a lamp down

to its basic components and

reconstructing it using as few

materials as possible” led to

the TRACE lamp ($84.99). It’s

shown with a metallic-shaded

light bulb, but Irons dreams

of using Hue’s cell phone-

controlled “smart” bulbs. “That

would add a little intelligence to

the lamp,” he says.

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PHOENIX MAGAZINE AUGUST 2015 65

Sci-Fi Style

DEKTON BY

COSENTINO

dekton.com;

danielgermanidesigns.com

The inspiration for Daniel Germani’s

“Chaos” console ($7,200) came while

he was idly doodling during a phone call.

“The top was designed to create tension

and to contrast the kinetic energy of the

base,” Germani says. “The essence of the

wood slabs I typically use in my designs

is mimicked in the grain imprint in Dekton

Ananke, creating a whimsical departure from

the expected.”

RESTORATION

HARDWARE

15015 N. Scottsdale Rd.,

Scottsdale

480-658-1021,

restorationhardware.com

Despite being inspired by kinetic

sculptures of the 1930s, the kinetic

two-tier chandelier ($1,395) feels

elegantly robotic. It is constructed of

steel rods and cast iron and hangs

from adjustable steel rods.

THE TILE SHOP

14000 N. Hayden Rd., Scottsdale

480-386-5479, tileshop.com

“You can add a touch of the ‘futuristic’ look by using

these as an asymmetrical vertical accent stripe with

a cool gray or white ceramic rectangular tile in a tub

surround,” manager Jason D’Asto says of the Aura tiles

in dark blue (retail is $19.99 per square foot). “Or be

daring: Imagine a rounded shower, wall covered floor to

ceiling and sparkling in focused accent lighting.”

IN EVERY ISSUE

COVER HOT TOPICS

In-depth explortions of the issues impacting Arizonians.

PHOENIX FILES

©e scoop on the latest news, activities, places and people that make Phoenix flour-

ish.

GREAT ESCAPES

Cure the travle bug with virtual journeys to local destinations and

out-of-state spots.

AT HOME

©is monthly section is dedicated to items that can help make a house a home.

CALENDAR

Never be bored with this monthly roundup of events that also include a Top 10 things

to do.

EAT BEAT

©is section is full of restaurant reviews, lo-cal products and divine happy hour spots.

DINING GUIDE

A selection of the Valley’s best restaurants, with new designations for editors’ picks,

2015 Best New Restaurants and iconic Arizona restaurants.

LAST LOOK

Readers peer into the past with vintage images of Arizona icons and their nostalgic

tales.

January 2015

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50 Best Places to Eat

Eat in All 50 States Without Leaving the Valley

> IN

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ON FOOD STORAGE

> P

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CocktailsCocktailsCocktailsCLocal C77 of the Best Martinis, Margaritas, Bloody Marys & More!› Top Bar Picks› Food Pairings› Drink RecipesPlus: Build Your Own Home Bar!

26 FEBRUARY 2

015 PHOENIX MAGAZINE

Hot Topics

ON A BRIGHT SUNDAY morn-

ing last December, Rev. Jeffrey

Dirrim joined about 100 other

people in a peaceful protest

before services began at Pas-

tor Steven Anderson’s Faithful World Baptist

Church in Tempe. Anderson, a lightning rod

in the Christian community who went viral

last year with a sermon preaching the ex-

termination of gays to eradicate AIDS, and

another in which he demanded that women

be both subservient and silent in church,

was once again in national headlines for his

extreme views. Dirrim, an openly gay United

Church of Christ pastor, wanted to be any-

where but that Tempe strip mall that day.

“I’ve got kids saying, ‘There’s a church

that wants to kill us.’ It’s the last place I want-

ed to be. I don’t want to give him [Anderson]

any more media exposure,” Dirrim says. His

congregation, Rebel + Divine UCC, serves

a primarily LGBT community – including

many homeless members – concentrated in

Downtown Phoenix but spread throughout

the Valley.

“I went so that they [wouldn’t have to].

We offered communion. It was beautiful. I

spoke very briefly,” Dirrim says. “There’s

this moment where you hear his message

and you say, ‘He’s crazy. How can anyone lis-

ten to him? How dare him.’ And then in faith,

and for some it’s very brief, but there’s this

moment [of] ‘ What if he’s right?’ And I want-

ed to affirm for those that may have that mo-

ment that he’s wrong. That if you’re preach-

ing violence, you’re not a man of God.”

It’s a microcosm, albeit an extreme one,

of many of the issues facing Christianity and

organized religion at large today. As mil-

lennials – broadly defined as people born

after 1980, the post-Gen X generation – en-

ter adulthood, their progressive attitudes

toward social issues like same-sex mar-

riage, racial equality, feminism and more

are transforming the way they relate to and

participate in religion, if they participate at

all. According to the Pew Research Religion

& Public Life Project, 72 percent of Ameri-

cans now think religion is losing influence in

American life – the highest level in Pew poll-

| BY LEAH LEM

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E

| IL

LUSTRATION BY TAYLOR CALLERY

#Blessed?Are Valley churches losing

ground as millennials reach

adulthood?

24 OCTOBER 2015 PHOENIX MAGAZINE

Hot Topics | BY CRAIG OUTHIER

| ILLUSTRATION BY TAYLOR CALLERY

“I’M NOT SURE if we’ll have any new information for you,” Arizona State Fair spokeswoman Kristi Walsh says, with what sounds like genuine contrition. “ This time of year, we’re fully focused on the fair.”

And that, dear reader, is how quickly our editorial focus was redirected from se-rious news to deep-fried Twinkies and AC/DC. We called the fair regarding a divisive issue involving an endangered New Deal-era building at the Arizona Fairgrounds; we hung up with an idea for a story about all-time great Phoenix rock concerts.For many Phoenicians, that’s what the Arizona State Fair (October 16 – November 8) is all about: a 50-year legacy of music shows stretching all the way back to the de-but of Veterans Memorial Coliseum in 1965. If you live in the Valley, and like rock mu-sic, you will eventually find yourself head-banging to Stone Temple Pilots or the Foo Fighters or what-have-you in the midst of bumper cars and cow paddocks. Bob Dylan once played the fair. So did Bob Seger and Mötley Crüe. It’s an annual rite of autumn. One our most cherished regional traditions. But where do those great Arizona State Fair concerts rank among the all-time best in the Valley? And how prominently does the Coliseum – located inside the fairgrounds – figure in the debate? We interviewed a se-lect group of Phoenix-area rock critics and promoters to build a Top 10 list of the most epic, indelible concerts in Valley history.

10. U2 at

SUN DEVIL STADIUM on

DECEMBER 19 and 20, 1987

WERE THEY THE MOST TIMELESS SHOWS U2 played in the Valley? Debatable. But the Dublin-ers’ back-to-back Tempe performances in 1987 were without question the most widely seen. Booked on the last leg of their legend-ary Joshua Tree tour, the sold-out shows were filmed by director Phil Joanou and provided the backbone for the band’s Rattle and Hum feature-film documentary the fol-lowing year.

Behind the TwinkiesOn the eve of the Arizona State Fair and its annual concert series, we rank the most epic rock concerts in Valley history.

2 AUGUST 20

Jackson BrowneThe Hall of Fame musician has written and

performed some of the most literate and mov-

ing songs in popular music and has defined

a genre of songwriting charged with honesty,

emotion and personal politics. Hits include

“Running on Empty,” “Stay” and “Tender Is the

Night.” 7:30 p.m. $55-$135. Mesa Arts Center,

1 E. Main St., Mesa, 480-644-6500.

10CALENDAR

10TopVA L L E Y E V E N T S1 AUGUST 1

BostonAn iconic classic rock fixture since

the ’70s, the band generated such hits as

“More Than a Feeling,” “Let Me Take You Home

Tonight,” “Peace of Mind” and “Don’t Look

Back.” 8 p.m. $45-$85. Comerica Theatre, 400

W. Washington St., Phoenix, 800-745-3000.

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4 AUGUST 8

ASID Design Excellence AwardsThe American Society of Interior Designers, Arizona North Chapter, salutes top interior designers

at the 2015 Design Excellence Awards dinner, with categories that include residential, commer-

cial, hospitality, health care, sustainability and product design. PHOENIX magazine and Phoenix

Home & Garden are among the sponsors of the celebration. Pictured is a resort bar redesigned by

Lynne Beyer, Allied ASID, which was recognized for “Best in Show – Hospitality Facility” in 2014.

5 p.m. $140. The Phoenician, 6000 E. Camelback Rd., Scottsdale, asidaznorth.org, 602-569-8916.

5 AUGUST 7-8

Slide Across America

Known as “the world’s largest inflat-

able waterpark,” this event boasts

more than 40 waterslides, live

entertainment and more. Highlights

include a 42-foot Drop Kick slide,

kiddie slides, zip lines, bungee

trampolines, water walking balls, a

mechanical bull and carnival rides.

4 p.m.-10 p.m. $15, advance; $20,

at the gate; free, children 2 and

younger. Salt River Fields at Talking

Stick, 7555 N. Pima Rd., Scottsdale,

saltriverfields.com, 480-270-5000.

3 AUGUST 16

American Idol Live!

The top five finalists from this season’s

American Idol perform, including winner

Nick Fradiani, Jax Cole, Clark Beckham,

Tyanna Jones and Rayvon Owen. 7:30 p.m.

$39-$59. Mesa Arts Center, 1 E. Main St.,

Mesa, mesaartscenter.com, 480-644-6500.

ABOUT THIS GUIDE

Calendar listings include public events and at-

tractions from around the Valley and state. Con-

firm information before making plans by calling

the listed phone number. Submissions must

arrive at least 10 weeks prior to the issue date.

FAX to: 480-664-3962; e-mail to: jharper@cities-

westpub.com; or mail to: PHOENIX magazine,

15169 N. Scottsdale Rd., Suite 310, Scottsdale,

AZ 85254-2660.

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PHOENIX MAGAZINE AUGUST 2015 69

10 AUGUST 27

Rodney AtkinsThe country crooner has an impressive

track record, with hits that include “Watching You,” “Take a Back

Road,” “Farmer’s Daughter,” “These Are My People” and “Cleaning

This Gun.” 8 p.m. $27-$32. Toby Keith’s I Love This Bar & Grill, 5310

E. High St., Phoenix, tobykphoenix.tunestub.com, 480-535-8833.

6 AUGUST 26-OCTOBER 4

WickedLong before Dorothy drops in, two other girls meet in the

Land of Oz. One – born with emerald-green skin – is smart,

fiery and misunderstood. The other is beautiful, ambitious

and very popular. This high-flying musical tells the story of

how these two unlikely friends grow to become the Wicked

Witch of the West and Glinda the Good Witch. Call for times

and ticket prices. ASU Gammage, 1200 S. Forest Ave.,

Tempe, asugammage.com, 480-965-3434.

8 AUGUST 25

Kelly ClarksonThe singer/songwriter with the

powerful voice and girl-next-door appeal

rose to fame after winning the first season

of American Idol. Fans will recognize such

hits as “Heartbeat Song,” “Don’t You Wanna

Stay” and “A Moment Like This.” Pentatonix

and Eric Hutchinson are special guests.

7 p.m. $25-$99.50. Ak-Chin Pavilion, 2121

N. 83rd Ave., Phoenix, 800-745-3000.

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Asleep at the WheelThe nine-time

Grammy Award-

winning band keeps

Western swing alive

and kicking with such

hits as “Cotton Eyed

Joe,” “Hot Rod Lin-

coln,” “House of Blue

Lights” and “Let Me

Go Home Whiskey.” 7

p.m. $37.50-$42.50.

Musical Instrument

Museum, 4725 E.

Mayo Blvd., Phoenix,

480-478-6000.

7 AUGUST 20-22

Payson RodeoKnown as “the world’s oldest

continuous rodeo,” the event attracts

the sport’s top bull riders, ropers, steer

wrestlers, bronc riders, barrel racers, rodeo

clowns and bullfighters. A Saturday evening

dance adds to the festivities. Call for times

and ticket prices. Payson Multi-Event

Center, 1400 S. Beeline Hwy., Payson,

paysonprorodeo.com, 877-840-0457.

Special EventsTHROUGH AUGUST 2

Arizona Breakfast WeekendWhet your appetite for all things egg,

bacon and toast as Valley chefs and restau-rateurs offer special dishes at $6, $12 and $25 price points. Arizona Restaurant As-sociation hosts this inaugural event, which celebrates the morning meal. Among the participants are Distrito, Virtu, Proof at Four Seasons Scottsdale, Perk Eatery, The Good Egg, First Watch and Wildflower Bread Co. Statewide, arizonabreakfastweekend.com, 602-307-9134.THROUGH SEPTEMBER 5

Bring a FlashlightGuests experience a magical twilight

adventure during Flashlight Tours, which provide an opportunity to see, hear and feel the desert night, including nocturnal ani-mals and night-blooming flowers. Th and Sa, 7 p.m.-9 p.m. Call for ticket prices. Des-ert Botanical Garden, 1201 N. Galvin Pkwy., Phoenix, dbg.org, 480-941-1225.THROUGH SEPTEMBER 5

Fireworks FrenzyFireworks light up the sky every Satur-

day night. 9 p.m. Free. Fairmont Scottsdale Princess, 7575 E. Princess Dr., Scottsdale, scottsdaleprincess.com, 480-585-4848.THROUGH SEPTEMBER 30

Photography ExhibitDrawn from the more than 150 photo-

graphs in the Phoenix Municipal Art Collec-tion, Landscape and Lens: The West Photo-graphed is a modern photography collection that explores humanity’s role in a Western landscape. M-F, 10 a.m.-2 p.m. Free. The Gallery at City Hall, 200 W. Washington St., Phoenix, phoenix.gov/arts, 602-262-4637.

Calendar| BY JUDY HARPER

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You W

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$33-$193.50. G

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aryland Ave.,

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lendale, gilariverarena.com

, 623-772-3800.

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Off the

FadeawayAfter a tragic accident derailed

his NBA career, former Duke

hoops star Bobby Hurley courts

redemption as the new coach of

ASU men’s basketball.

BOBBY HURLEY’S BASKETBALL LIFE

has come full circle. The game that

initially inspired him – then nearly

destroyed him – has finally re-

deemed him.

“It’s impossible to prepare yourself to go

through something like I went through, but I feel

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Dining GuideDining Guide

| PHOTO BY AXEL EVERITT

Fresh WasabiJAPANESE

13732 W. Bell Rd., Surprise

623-584-4800,

freshwasabisurprise.com

Great sushi and Japanese dinner combos,

with some Korean crossovers. Specialty

rolls and sashimi hold court with Korean

bulgogi (barbecued beef) or galbi dol sot bi

bim bap (Korean-style mixed veggies over

rice in a hot stone bowl). A case could be

made for making a meal of several orders of

the addictive, crunchy and garlicky chicken

karaage appetizer. 11 a.m.-8:30 p.m. M

-Th;

11 a.m.-9:30 p.m. F-Sa; 2-9 p.m. Su. $$

178 JUNE 2015 PHOENIX MAGAZINE

48 SEPTEMBER 2015 PHOENIX MAGAZINE

Great Escapes

PHOENIX MAGAZINE SEPTEMBER 2015 49

| TEXT AND PHOTOS BY NIKI D’ANDREA

HawaiiExplore the Big Island by car and discover two sides of paradise.

DRIVING NORTH TO THE RAIN-SWEPT CITY OF HILO from the western beach town of Kona on the Big Island of Hawaii feels like being part of a panoramic nature film. The black, low-lying ancient lava of Kona (much invaded by gnarly and hardy vegetation) gives way to

the verdant ocean cliffs of Waimea and finally, to the rainforest-like environs of Hilo – all in the span of about two-and-a-half hours.

Hawaii, aka the Big Island, is the largest and southernmost islet in Hawaii’s archipelago – big and bucolic, not an urbanized surfing mecca like Oahu and not touristy-chic like Maui. But it does have hot volcanoes, beautiful beaches and stunning biodiversity. It’s so hospi-table that it’s the invasive species capital of the world. That mongoose darting across the road in Kona? Its proliferating progenitors were brought from Jamaica in the 1800s to combat rats on sugar cane farms. The army of tiny chirping Coquí frogs (pronounced ko-kee) that shriek throughout the night in Hilo? They hitched a ride in some potted plants from Puerto Rico around 1988. Nothing seems to have a natural preda-tor in this varied paradise of lush rainforest, white- and black-sand beaches and lava-oozing volcanoes. From Central American Miconia trees (called the “purple plague” in Hawaii) and cold-water shrimp to reverence for ancestors and propensity for adventure, everything thrives on the Big Island, which makes for a pleasant island drive.

KONA

Our Big Island visit begins with a walk across the asphalt at Kona International Airport, where passengers disembark planes right on the runway before making the short stroll through the faux-thatched-roofed airport, which resembles a tiki-themed food court in a mid-size outdoor mall in the ‘80s, with greeters holding leis to drape around the necks of newcomers and prompt the obligatory “I got lei’d” jokes. In other words, you won’t see any airports like it on the mainland.

One of the top 10 employers on the Big Island, Four Seasons Re-sort Hualalai (72-100 Ka’ūpūlehu Dr., Kailua-Kona, 800-325-8000, fourseasons.com/hualalai) is also a top place to stay. Its 243 guest rooms and suites are decked in Hawaiian décor (down to the dark wood lat-ticed doors and wicker patio furniture) and boast big windows framed by palm and koa trees. An 18-hole, Jack Nicklaus-designed golf course with green fairways contoured against black lava; state-of-the-art fit-ness facilities and tennis courts; 28,000-square-foot Hualalai Spa; and seven resort pools round out the lush island vibe. Guests can also visit the resort’s Ka‘upulehu Cultural Center for interactive programs and interpretive displays about Hawaiian history and culture. Kona is on the dry and sunny side of the island (making it the best part for beach play), and of course, the beach access at Four Seasons is amazing, with no room more than a five-minute stroll to the shore.

You won’t have to wander far from the Four Seasons for fantastic food – there are three on-site eateries, including Beach Tree Restau-rant and Bar, where an Italian-inflected menu with tropical touches meets al fresco beachside seating. They also have a splendid dining room with 16-foot vaulted ceilings, but unless the ocean breezes be-come gusts that threaten to blow the fist-size beach umbrella clear out

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Beach walkers explore a rocky shoal in Kona.

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152 JULY 2015 PHOENIX MAGAZINE

Making Waves

ON OCTOBER 24, 1969, Tem-

pe’s Big Surf water park put

Arizona on the shredding map

when it opened and debuted

Waikiki Beach Wave Pool, the

nation’s first man-made wave pool – 3.8 mil-

lion gallons of water and a brisk tide for des-

ert-dwelling Gidgets and Moondoggies to

pop up and catch a wave. “It opened to a lot

of fanfare,” says Big Surf ’s public relations

honcho and “de facto historian” Jeff Golner,

who notes surf legend Fred Hemmings vis-

ited from Hawaii to attend the opening.

It started with a man obsessed. Four

years before the opening, engineer and con-

struction manager Phil Dexter was working

for Del Webb in California and squeezing

Last Look Photos top to bottom: Big Surf near completion of construc-

tion in 1969; the Dexter family at the park; surfer David Vichules

enjoying the surf center.

152 JULY 2015 PHOENIX MAGAZINE

in as much beach time as he could. “He

was just fascinated by waves,” Golner says.

“ When he saw people riding the waves, he

was blown away. He basically said, ‘ Why

can’t that be done inland?’”

Dexter relocated to Phoenix and started

mocking up models of a mechanical wave

machine. He knew he could replicate his

models on a larger scale, but lacked the

$800,000 he estimated it would take. Dexter

persuaded haircare company Clairol to back

him. “They make waves in hair, why can’t

they make [real] waves?” Golner says. Clai-

rol flew in a Norwegian physicist to analyze

Dexter’s largest model, which he construct-

ed in an abandoned pool hall around 14th

and Van Buren streets. He got the green light

and construction began on a 40-acre plot of

land in Tempe.

Clairol backed out in 1971 and sold the

park to the El Paso, Texas, family that owns

it today. Dexter was summarily fired and

never returned. “It was kind of sad,” Golner

says. Dexter died last October, but not before

the Big Surf staff self-published a book for

him about the park. Golner says Dexter was

amazed at the changes over time – the com-

ing and going of bumper boats, the removal

of sand from the wave pool’s “beach” and

reduction of water (it now holds 2.5 million

gallons), and the addition of slides and rides,

including the Mauna Kea Zip Line. The park

hosted Dexter’s family this spring and the

staff and surfer regulars did a surfers’ circle/

paddle-out memorial ceremony in the wave

pool to honor its late founder.

“I think there’s a nostalgia to this place.

There are two and three generations coming

here now,” Golner says. “I kind of consider

it the Fenway Park [of water parks]. It’s got a

lot of layers of paint on it, it has a little bit of

wear to it, but it’s kind of cool and nostalgic.

There’s a reason why it hasn’t been knocked

down.” – Leah LeMoine

HOW

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ld photos, m

aps and

antiq

ues th

at show off A

rizona’s history!

E-M

AIL: phxmag@citieswestpub.com

MAIL: Letters to the Editor,

PHOENIX magazine

15169 N. Scottsdale Rd., S

te. 310,

Scottsdale, AZ 85254-2660

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A Horse, a Harley and a Hummer“I F YOU’VE NOT BEEN to Harold’s, you’ve not been to Cave Creek,” co-owner Ma-rie Vale says with a laugh. Regulars and newbies will

have plenty of opportunities to visit this month as Harold’s Cave Creek Corral cel-ebrates its 80th anniversary with parties, gift card giveaways and a self-published newspa-per chronicling the institution’s storied past.

It started in 1935, when an enterpris-ing gent named Johnny Walker – no, not that one – built The Cave Creek Corral Bar, where working men would unwind after long days spent building the nearby Bartlett and Horseshoe dams. The Corral sold cold beer

Last Look

Dick Van Dyke at Harold’s, this photo, circa 1970;

exterior of Harold’s circa mid-1970s

– A1, the only draft brewed in Arizona at the time – and booze. It was the only bar to sur-vive after the dams were completed and the laborers left. In 1950, Harold and Ruth Ga-vagan bought the joint, changed the name, added food and started employing some un-orthodox tactics to entice patrons.“Harold was a real entrepreneur. After

he bought it, he couldn’t get people to come up here because it was a long way from Phoe-nix,” says Bill Vale, co-owner with his wife Marie and business partner Danny Piacqua-dio. “Thus, he got the trained tiger act to get people to come up.” It’s true: Motivated by the reward of a nice, raw steak, tigers would perform tricks for barflies. To get people to stay the night, Gavagan turned a wing of the building’s basement into a bunkhouse with cots for customers to sleep it off – prototypi-cal DUI prevention, as it were.Throughout the years, the Corral has

roped the hearts of many, from average Joes to celebrities. Movies and TV shows have been filmed there, and famous patrons have included Waylon Jennings, Lynda Carter, Barry Goldwater and Dick Van Dyke, who’d jump onstage to sing and dance with the band and who always ordered biscuits and gravy for breakfast. Now Harold’s is a des-

tination for Steelers fans (Pittsburgh native Piacquadio’s influence) and a folksy equal-izer for its cadre of regulars. “ We used to have a saying at Harold’s,”

Piacquadio says. “ You can find a horse, a Harley and a Hummer all in the same parking lot. Literally, you have a cowboy, you have a guy making minimum wage, and a guy worth $100 million sitting at the bar together.”If the Vales and Piacquadio have their way,

that will be the case for at least 80 more years. – Leah LeMoine

H

O

W

O

L

D

C

A

N

Y

O

U

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O

? Send us your old photos,

m

aps and antiques that

show

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AIL:

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ag@citieswestpub.com

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AIL: Letters to the Editor,

PHO

ENIX m

agazine

15169 N. Scottsdale Rd.,

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204 SEPTEM

BER 2015 PHOENIX MAGAZINE

>

>

Eat BeatMAIN COURSE | SIDE DISHES | LOCAL PRODUCT | VEG OUT | AMUSE-BOUCHES | THREE BITES | HAPPY HOUR | DRINK THIS

| BY WYNTER HOLDEN

| PHOTOS BY DAVID B. MOORE

Top to bottom: Meat and

cheese platter; salade niçoise

Bistro du LacDespite a slathering of negative online reviews, Scottsdale’s newest old-school French eatery is nothing to boeuf about.

FINE DINING as an aesthetic con-cept is kaput, at least if last year’s Michelin Guide and Bon Appétit’s 2014 Best New Restaurants nom-inee list are to be believed. That’s

great news for gourmet potstickers and up-scale pub grub; any well-equipped food truck or cozy microbrewery will do the trick. French fare, on the other hand, requires a certain je ne sais quoi – and the right high-toned environment – to execute well.

Enter the ambitious Bistro du Lac, led by an all-Gallic braintrust that includes manager Catherine Berraud-Dufour and chef Jean-Claude Melito, formerly of Scottsdale French bakery Au Petit Four. Lo-cated in a large corner space at Scottsdale’s Mercado del Lago formerly occupied by a

Review

ho-hum American eatery, the upscale Euro-pean restaurant overlooks Lake Marguerite. Inside, crisp white table linens, chandeliers and tall glass vases filled with feathers and faux flowers lend an elegant feel. Even the more casual lounge and lakeside patios are well-appointed.

Yet Bistro du Lac isn’t stuffy. Servers are chatty and outgoing, albeit un peu slow. Checks are delivered in a charming faux book. Most importantly, the iconic French dishes peppering the menus are flavorful and thoughtfully prepared – despite a slew of early online reviews to the contrary.

Perhaps it’s the absence of overt fine dining snobbery that evoked such reflexive ire from Scottsdale’s online jet set. Forgo any comparison to the works of post-nou-

168 JUNE 2015 PHOENIX MAGAZINE

velle French superstars Jacques Pépin and Joël Robuchon. Bistro du Lac is better lik-ened to Julia Child’s teachings, complete with occasional “happy accidents” and enough butter to make anything taste good.

Escargots de Bourgogne ($12), for exam-ple, is slathered in herbed butter so garlicky that any vampire within 50 yards would faint from exposure. Pungent and flavorful, the sauce breaks down the oft-chewy mol-lusk flesh for a dish as texturally pleasing as it is tasty. Buttery brie en croute ($12) prac-tically melts on the tongue, with delectable floral-scented honey for added sweetness, while the savory broth of French onion soup ($9.50) is worth breaking decorum rules to swig like milk from a cereal bowl. Though not as rich and meaty as Zinc Bistro’s ver-sion, Melito’s French onion soup stands out with spongy croutons and a half-inch-thick layer of quality, non-greasy Gruyère.

Bistro du Lac’s menus have evolved in the short time the eatery has been open, with tried-and-true French mainstays remain-ing alongside a handful of nouveau dishes and customer favorites. Savory crêpes are offered for lunch and brunch, the best of which features chicken and mushrooms in thick, earthy gravy ($12). Quiche Lorraine ($11) is refreshingly light and fluffy, the dense homestyle crust not, at first glance, a terrifically palatable partner for the delec-table ham-cheese combo, but one that has a pleasant grounding effect on the dish.

Both the boeuf Bourguignon ($26) and rib eye steak frites ($19) are flavorful, the latter moist and tender with an herbaceous, charred outer crust; the former satisfy-ing with a tangy vino sauce macerating the meat to a delightful fall-apart texture remi-niscent of pulled pork. However, the prom-ised carrots and potatoes were on hiatus during one visit, replaced by a nest of disap-pointing vermicelli-thin noodles. Canard à l’orange ($28) proved dry – a common over-cooking foible also committed by Scottsdale competitor Voilà! French Bistro – but here the desiccated duck was revived by a deli-cious marmalade glaze. The tart and chunky sauce was so addictive that we took home a side for later use.

Coastal European countries pride them-selves on the quality of their seafood, and Bistro du Lac does the homeland proud. Coquilles St. Jacques ($29) is good to the last bite, with four beautifully seared scal-lops presented on a bed of creamy, earthy risotto. Plump and well-seasoned, the mol-lusks are soft and textural without being chewy. The shallot-heavy white wine sauce of Prince Edward mussels ($16) prompted my dining companion to down the chewy

Main Course

Top to bottom: Coquilles St.

Jacques; éclair

PHOENIX MAGAZINE JUNE 2015 169

OUR READERS

“We save [most of] the issues so we can

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looking for something new & different.”

-Reader Survey 2015

AUDIENCE AT A GLANCE

SUBSCRIBER PROFILE

n Married 70%

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Average Net Worth:

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Average Household Income:

$179,737n 85% have been a subscriber

for 2 or more years

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Frequently or occasionally use PHOENIX magazine ads to make a decision about businesses to visit, items to shop for and services to use.

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Purchased a product or service based on an ad in PHOENIX magazine ...................75%Propensity for spending ......................... 65%Presence of a Platinum credit card ......60%

LIFESTYLE INTERESTS

Travel ............................................................91%Taking a vacation ......................................94%Dine out on a Regular Basis ....................89%Health-Concious ........................................86%Fitness ......................................................... 79%Members of a Fitness Club .......................46%Outdoor Activites .......................................57%Supporter of the Arts/©eater ................69%Supporter of local, cra° breweries ........ 50%Has been or plan on visting an AZ winery ............................................... 63%Has visited a Casino ...................................73%Has taken a Staycation ..............................45%Cooking ....................................................... 78%Using a financial planner/money manager ......................... 63%Sports ........................................................... 70%Golf ............................................................... 78%Tech Users ................................................... 94%Home Entertainment ................................60%Clothing ....................................................... 54%Donor Propensity .......................................35%Personal Care/Beauty ............................... 30%

TRAVEL ........................................ 91%

Domestic Travel .......................................... 86%Northern Arizona ....................................... 86%Southern Arizona ........................................65%Southern California ................................... 60%San Diego ..................................................... 49%Las Vegas .......................................................47%Northern California ....................................35%Taking a vacation ....................................... 94%

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Health & Fitness .......................................... 82%Healthcare/Medicine ................................ 80%©ings to Do..................................................95%©e Arts ........................................................ 86%Local News ................................................... 82%Housing & Real Estate ................................79%Local History ................................................87%Local Business ............................................. 91%Local Politics ................................................85%Education ..................................................... 68%Shopping ....................................................... 71%Athletes & Celebrities ................................ 60%Civil Liberties .............................................. 68%Environmental Issues................................. 75%Growth & Development ..............................83%Transportation Issues ................................79%

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September 2015

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STAY CONNECTEDwithwith

LIKE US.

TWEET US.

TAG US.

PIN US.

| BY GABRIEL SANDLER

| ILLUSTRATION BY MIRELLE INGLEFIELD

Down the DrainA so-called “sustainable” water delivery program at Arizona universities is anything but.

PHOENIX FILES Valley Newsof water. One deliveryman estimates that at ASU Downtown’s residence hall alone, he emptied 200 water jugs totaling 1,000 gallons over a single academic year. ©at accounts for only one facility at a school serving more than 80,000 students. ©e Sustainable Water Delivery Service distrib-utes directly to students at five universities plus 34 private student-centered properties. ©e service covers 15 states and Washing-ton, D.C., with many of the states enduring varying intensities of drought throughout the year (see sidebar). Although made aware of Nestlé’s water return policy, USS would not provide information regarding their contacts at ASU or what office approves their vending. With the ecology of the delivery service in question, the cost-benefit becomes argu-ably less appealing. ©e American Water Works Association assesses the cost of a gallon of tap water at $0.004. In 2013, the International Bottled Water Association put the wholesale price per gallon of domestic non-sparkling bottled water at $1.21. With USS’s recommended one-year plan, the cost per gallon of water comes out to $2.38, in-cluding the cooling unit – almost 600 times more expensive than tap water. For students who use the service, the con-venience, purity and taste of bottled water may justify the price. But where sustainabil-ity is concerned, they may not be buying the promised peace of mind.

8 SEPTEMBER 2015 PHOENIX MAGAZINE

Journalism and mass communication major Samantha Stull, who purchased a delivery plan both her freshman and sophomore years at ASU, says she was not told about the policy. “I think ASU should not use Nestlé’s services unless they change their policy,” Stull says. “It is extremely wasteful and ASU is making a university-wide effort to be more sustainable. I am disgusted with [Nestlé] for being so wasteful with water when they call themselves a sustainable service.”While the company cites risk of potential contamination as justification, they have no special emptying procedures. ©e water goes directly into the streets or down the nearest drain. ©is suggests either a loss of clean water or the unregulated disposal of contaminated water.Over email, Jane Lazgin, director of cor-porate communications at Nestlé Waters, discussed Nestlé’s in-house restrictions. “Nestlé has extremely high quality and safety requirements; our policy requires us to dispose of water that has been returned,” Lazgin wrote. She elaborated that Nestlé requires all its water come from “the con-trolled environment of [the] bottling facility. We do not re-use or re-filter water that has already been bottled.” Nestlé would not provide numbers regard-ing the volume of water sold through the service, but Lazgin called the disposed water “a small fraction of [Nestlé’s] overall water deliveries.”Between 29 bottling facilities, “a small frac-tion” could still represent huge volumes

ONE OF AMERICA’S largest water companies advertises itself as a sus-tainable choice for college students.

In reality, it is dumping gallons of usable water into the streets. Nestlé Waters, through University and Stu-dent Services (USS), offers the Sustainable Water Delivery Service to students at univer-sities in Arizona and nationwide. ©e service enables students to purchase a set monthly delivery of five-gallon jugs, used with a water cooler. USS recommends starting with three per month for the academic year at $309, which covers 26 jugs and the cooler. Popular at Arizona State University and the University of Arizona, the program purports to “eliminate up to 1,000 plastic water bottles per student, per year,” with 717,600 bottles eliminated from UA in 2013. Water conservation advocates dismiss these claims as “green washing” – an attempt to make something seem more eco-conscious than it is. Students are told they can place their unopened, space-hogging jugs in the hallway, to be removed at the next delivery. What students are not told, however, is that the water gets poured out before the jug even makes it onto the truck. Multiple customer service agents confirmed Nestlé requires delivery personnel to empty water from returned, unopened containers despite the jugs’ two-year shelf life. Nestlé’s policy is not disclosed on the USS website. Although the FDA allows redistribution of unopened products, Nestlé does not.

DROUGHT INTENSITY

in SEPTEMBER 2014

MODERATE

Connecticut

Florida

Mississippi

New York

SEVERE

Alabama

EXTREME

Arizona

Colorado

EXCEPTIONAL

California Oklahoma Texas

Sources: AAM, June 2015, subject to audit. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2013. Allora Media, 2013. ++Audience based upon PHOENIX magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council. Question Pro 2015

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40%22%

29%9%

SUBSCRIPTION

AND NEWSSTAND

DENSITY MAP.

PERCENTAGE

OF METRO PHOENIX

SUBSCRIBERS

BY REGION,

SEPTEMBER 2015.

Peoria/Surprise/

Glendale

Scottsdale/

Paradise Valley

Avondale/

Goodyear

East Valley

Where does

rank among national monthly titles?

*CDS, COMAG

*Statistics from CDS Global & CMG 2015.

OURNETWORK“Thank you @phxmagazine for such

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Our creative and custom approach for each partnership ensures all of your objectives are met and your ex-

pectations are exceeded. Promote your event with PHOENIX via our print, digital and web platforms!

-Arizona Humane Society, Summer to to Save

Lives Campaign

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