phoenix home and garden 2015 media kit
TRANSCRIPT
2015 Media KitLuxury Demo | Longevity | Audited & Paid
15169 N. Scottsdale Rd., Ste. 310 | Scottsdale, AZ 85254 | p: 480.664.3960 | f: 480.664.3963 | phgmag.comFacebook.com/Phoenixhomegarden | Twitter: @Phxhomegarden | Pinterest.com/Phxhomegarden | Youtube.com/Phgmag
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Karol DeWulf NickellEditor
As the new editor of this highly esteemed and well-loved icon, I am excited to share special themes in our upcoming issues.
The majority of our readers are women, so they'll be thrilled with our inclusion of A Woman's Perspective in the May issue. We interview influential women in design, fashion and the arts in our area, sharing their viewpoints on a myriad of topics, including the future of Southwest style, what they love about their homes and what inspires them in work and life.
As the expert on fine living in the Southwest, Phoenix Home & Garden brings a unique understanding to what a richly comfortable life looks and feels like. In our June issue, we celebrate The Good Life as it is defined and demonstrated in the Southwest. Quality—whether it's the time you spend with family and friends, the materials and craftsmanship in a home, or your commitment to community—is key and will be a core message throughout.
We have summer fun in July, taking creative license to express Cool Style in lots of different ways. Homes and gardens that are “cool” and hip, pools, products and foods that literally cool, and colors that pyschologically cool are all part of the unexpected, but perfectly-timed mix. A dive-in movie night for adults and kids on our pages will soon be repeated Valley-wide.
The desert colors fade in August, but our Color issue is alive with idea-filled ways to use tones, tints and hues to enhance, enrich and personalize the home, both inside and out. Our highly motivated and design-aware audience will appreciate and use this issue, as color is the most impactful tool in interior design, cuisine, gardening, architecture and fashion.
Our Design Innovation theme in September includes the introduction of up-and-coming talents in design, fashion and food in the Valley. This recognition, a trademark of Phoenix Home & Garden, connects our 80,000 readers with young professionals who are committed to forwarding Southwest style into the future.
Our October issue marks our 35th Anniversary, bringing great joy and anticipation as we toast the past, but most importantly look to the years ahead. We provide a thoughtful balance, mixing the historical influences that have helped create the life and design styles unique to this region with today's important, relevant and far-reaching trends, like sustainable design and smart homes.
A cornerstone of Phoenix Home & Garden is our Dream Homes issue, which hits every November. A favorite of readers and business partners alike, this issue delights with over-the-top homes, gardens, pools and innovations from the Valley's best design firms and individuals. This very special issue is typically kept by our loyal and passionate audience for years after publication.
Holiday Entertaining is a sparkling focal point in our December issue. A Hanukkah gathering with Old World and New World expressions, a Christmas tree decorating party and a New Year's Eve to remember are three, pivotal features that move readers to make their holidays events better than ever.
Sources: AAM, 2014, subject to audit. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2013. Allora Media, 2013. *Audience based upon Phoenix Home & Garden magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.
Welcome to Phoenix Home & Garden!
Sources: AAM, 2014, subject to audit. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2013. Allora Media, 2013. *Audience based upon Phoenix Home & Garden magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.
15169 N. Scottsdale Rd., Ste. 310 | Scottsdale, AZ 85254 | p: 480.664.3960 | f: 480.664.3963 | phgmag.comFacebook.com/Phoenixhomegarden | Twitter: @Phxhomegarden | Pinterest.com/Phxhomegarden | Youtube.com/Phgmag
*Cover themes are subject to change.
2015 Editorial Calendar
MONTH THEME AD CLOSE
ON SALE
SPECIAL ADVERTISINGSECTIONS
2015 ANNUAL GARDEN GUIDE
2015 ANNUAL SPECIAL EDITIONCONTEMPORARY SOUTHWEST STYLE
DESIGN ARIZONA 2016
Tucson StyleJANUARY
Best Homes for Guests FEBRUARY
Garden LivingAPRIL
Masters of the Southwest + Emerging ArtistsMARCH
A Woman’s PerspectiveMAY
The Good LifeJUNE
Cool StyleJULY
ColorAUGUST
Design InnovationSEPTEMBER
35th Anniversary IssueOCTOBER Dream Homes NOVEMBER
Holiday Entertaining DECEMBER
Essential Elements
Destination: Tucson
Essential ElementsCelebrating Women
StyleMakers
Holiday Gift Guide StyleMakersEssential Elements
Essential Elements
ASID Designer Profiles
Essential Elements
Smart Homes
Architects & Builders
Architects & Builders
11/17 12/29
1/22
2/19
3/26
4/23
5/21
6/25
7/23
8/20
9/24
10/22
11/19
12/15
1/15
2/16
3/16
4/15 5/12
8/11
12/24
7/7
11/11
4/15
5/15
6/15
7/15
8/17
9/15
10/15
2 015
35 Y E A R S
Sources: AAM, 2014, subject to audit. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2013. Allora Media, 2013. *Audience based upon Phoenix Home & Garden magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.
15169 N. Scottsdale Rd., Ste. 310 | Scottsdale, AZ 85254 | p: 480.664.3960 | f: 480.664.3963 | phgmag.comFacebook.com/Phoenixhomegarden | Twitter: @Phxhomegarden | Pinterest.com/Phxhomegarden | Youtube.com/Phgmag
15169 N. Scottsdale Rd., Ste. 310 | Scottsdale, AZ 85254 | p: 480.664.3960 | f: 480.664.3963 | phgmag.comFacebook.com/Phoenixhomegarden | Twitter: @Phxhomegarden | Pinterest.com/Phxhomegarden | Youtube.com/Phgmag
AudienceAt a Glance READER PROFILE: Like the homeowners we feature, our readers are invested in their homes and their personal lives. Their home is a reflection of their
values, interests and life experiences. Most are not Arizona natives, but all have chosen the Southwest lifestyle because of its unique
mix of natural beauty, cultural richness, American ease and authentic charm. They love Phoenix Home & garden because it reminds
them of how good life is here in the Valley.
13,992 E-Newsletter Subscribers
15,003Social Media Followers
349,462Estimated Monthly Total Readership
266,946Website Visitors Over 1 Year
REACH
SUBSCRIBER PROFILE 83% 17%
68%
76%
35 - 65 YEARS OLDCore Age Range:
Average Net Worth: $1.3 MILLION
Average Household Income:
81% HAVE BEEN A SUBSCRIBER FOR3 YEARS OR MORE
PRINT CIRCULATION
349,462* ESTIMATED MONTHLY TOTAL READERSHIP
7,437Average Paid Single-Copy Sales
$197,518
73,546Average Paid and Verified Subscribers
80,983Total Average Monthly Paid and VerifiedCirculation
Sources: AAM, 2014, subject to audit. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2013. Allora Media, 2013. *Audience based upon Phoenix Home & Garden magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.
15169 N. Scottsdale Rd., Ste. 310 | Scottsdale, AZ 85254 | p: 480.664.3960 | f: 480.664.3963 | phgmag.comFacebook.com/Phoenixhomegarden | Twitter: @Phxhomegarden | Pinterest.com/Phxhomegarden | Youtube.com/Phgmag
AGEAverage age 55Core age range 45-65
GENDERFemale 83%Male 17%
MARITAL AND FAMILY STATUSMarried 76%
EDUCATIONCollege educated 68%
ECONOMIC PROFILENet worth $1.3 millionAverage HHI $197,518
HOME PURCHASING HABITSPurchases a product or service based on an ad in Phoenix Home & Garden magazine 85%Propensity for spending 65%Presence of a Platinum credit card 51%
HOMEConsult an interior designer, builder or remodeler 76%Plan to remodel their current home 52%Plan to re-landscape their yard 48%Own a second home 35%
PURCHASING PLANSWithin the next year, planning or strongly considering the following: Readers that plan on buying a new home in the near future 21%Within the next two years:Will purchase a vehicle 47%Will purchase a foreign made vehicle 56%Will purchase a domestic vehicle 44%Will spend up to $30,000 on the vehicle 37%Will spend between $30,000-$40,000 on the vehicle 36%Will spend more than $40,000 on the vehicle 27%
LIFESTYLE INTERESTS79% Travel Frequently 89% Enjoy cooking
63% Attend the theatre and the arts 32% Are active in charity and community organizations 86% Are active gardeners 79% Exercise and are health conscious 94% Frequently buy electronics 63% Actively manage their investment portfolio 60% Buy antiques and collectables 97% Have interest in home improvement
88% Have an interest in fashion
READERS THAT PLAN TO REMODEL THEIR HOME WITHIN THE NEXT TWO YEARS:15% Kitchen19 % Bathroom 2% Room Addition 6% Bedrooms 2% Guest House 16% Patio Area 3% Street Side20% Landscaping 5% Pool/Spa
7% Hardscape
READERS THAT PLAN TO REDECORATE A ROOM IN THEIR HOME INCLUDE: 19% Purchase new furniture 29% Paint18% New Flooring 14% New Fixtures 16 % New lighting
PHOENIX HOME & GARDEN READERS ARE LOYAL AND ENGAGED. OUR SUBSCRIBERS:77% Have shopped at a store they had not known about previously 97% Find ideas in Phoenix Home & Garden they can use in their home90% Made a purchase at a store they had not known about 84% Frequently or occassionally Use the ads in Phoenix Home & Garden magazine to make decisions about businesses to visit, items to shop for, services to use, etc.
94% Find our gardening information to be practical and useful in making gardening decisions71% Bring our ads with them while shopping75% Spend more than an hour with each issue PHOENIX HOME & GARDEN SUBSCRIBERS ARE INTERESTED IN COVERAGE OF THE FOLLOWING TOPICS:Kitchen and bath remodeling 97%New furnishings introduced by manufacturers 93%Types of stone used for countertops, flooring and more 92%Outdoor kitchens 86%DIY gardening 82%Entertainment furniture 85%Well-known celebrity homes in the Southwest 83%Mediterranean and spa cuisine 77%Southwest art 76%
Affluent ReadershipDemographics & Lifestyle
Sources: AAM, 2014, subject to audit. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2013. Allora Media, 2013. *Audience based upon Phoenix Home & Garden magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.
15169 N. Scottsdale Rd., Ste. 310 | Scottsdale, AZ 85254 | p: 480.664.3960 | f: 480.664.3963 | phgmag.comFacebook.com/Phoenixhomegarden | Twitter: @Phxhomegarden | Pinterest.com/Phxhomegarden | Youtube.com/Phgmag
15169 N. Scottsdale Rd., Ste. 310 | Scottsdale, AZ 85254 | p: 480.664.3960 | f: 480.664.3963 | phgmag.comFacebook.com/Phoenixhomegarden | Twitter: @Phxhomegarden | Pinterest.com/Phxhomegarden | Youtube.com/Phgmag
Facebook “f ” Logo CMYK / .ai Facebook “f ” Logo CMYK / .ai
facebook.com/phoenixhomegarden
8,021 LIKES
@phxhomegarden
4,218 FOLLOWERS
pinterest.com/phxhomegarden
2,553 FOLLOWERS
youtube.com/phgmag
8,314 VIEWS
@phoenixhomeandgarden
229 FOLLOWERS
MULTI-MEDIA ADVERTISING OPPORTUNITIES Our vested, brand-loyal readers seek out Phoenix Home & Garden content
in multiple media formats. These dynamic channels allow Phoenix Home &
Garden to offer loyal, print advertisers high-value, multi-platform opportunities
for exposure. You have the potential to connect with our quality readers,
subscribers, followers and fans via interactive promotions!
DIGITAL PUBLICATIONSDigital editions allow our readers to access us anytime and any place. They
are easy to read, search, share and save. Furthermore, ads are clickable to an
advertiser’s website, and in many cases slide shows and videos can be added to
enhance exposure. Issues are available on the iPad, Kindle, and Google Play.
E-NEWSLETTERS + E-BLASTSPhoenix Home & Garden reaches our 13,000+ opt-in electronic subscribers with
three pre-scheduled blasts per month featuring the latest news, exclusive updates,
discounts, event announcements and much more! Client event summaries and/or
clickable banners may be accommodated.
EVENTS & EVENT SPONSORSHIPSpecial events and event sponsorships are great
ways to entice new customers into your business.
Phoenix Home & Garden magazine’s experienced
sales, marketing and editorial staff can help loyal,
core advertisers brand through events via print,
electronic and on-site promotion. The benefit of
co-branding with Phoenix Home & Garden magazine
is the outstanding loyalty of our readers. Signature
consumer events include: Masters of the Southwest
Awards Ceremony, Grand Tour of Gardens and the
Grand Tour of Homes. Plus, we feature private client
events, industry/trade mixers, and events.
NEW CONSTRUCTION MARKETPLACEWe encourage advertisers to join the New
Construction Marketplace forum. This marketplace
is an exchange where industry professionals share
information, contacts, and an alignment of mutual
interests.
BENEFITS INCLUDE:
• New business opportunities
• Hosted networking function
• Retail and consumer events
& much more! Visit
buildphoenix.com to find out more and become a
member!
Become a member
Quality Multi-Media
Audience
ONLINE AT PHGMAG.COMPageviews/month: 41,175Visits: 22,191Average time on site 1:30
Sources: AAM, 2014, subject to audit. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2013. Allora Media, 2013. *Audience based upon Phoenix Home & Garden magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.
15169 N. Scottsdale Rd., Ste. 310 | Scottsdale, AZ 85254 | p: 480.664.3960 | f: 480.664.3963 | phgmag.comFacebook.com/Phoenixhomegarden | Twitter: @Phxhomegarden | Pinterest.com/Phxhomegarden | Youtube.com/Phgmag
15169 N. Scottsdale Rd., Ste. 310 | Scottsdale, AZ 85254 | p: 480.664.3960 | f: 480.664.3963 | phgmag.comFacebook.com/Phoenixhomegarden | Twitter: @Phxhomegarden | Pinterest.com/Phxhomegarden | Youtube.com/Phgmag
WE ALSO SELL AT:
Albertson’sA.J.’s Fine FoodsBasha’sBarnes & NobleCostcoCVSFresh & EasyFry’s Fry’s MarketplaceFry’s ElectronicsHome Depot
La Grande OrangeSafewaySam’s ClubSky Harbor AirportSmart and FinalSproutsTargetWal-MartWalgreensWhole FoodsWinco
Banner HealthBerridge NurserySouthwest Gardener
Hillside SpotOn the Veranda
SUBSCRIPTION AND NEWSSTAND DENSITY MAP. PERCENTAGE OF METRO PHOENIX SUBSCRIBERS
FIND PHOENIX HOME & GARDEN MAGAZINE IN CHECK-OUT POCKETS AT THE FOLLOWING RETAILERS:
PAID CIRCULATIONPhoenix Home & Garden magazine delivers the most sought-after
magazine audience: active, engaged readers who month after
month pay for a subscription or single copy at the newsstand.
Smart marketers know that a publication that reaches vested
consumers provides the best opportunity to maximize return on
their advertising investment.
AUDITED PUBLICATIONPhoenix Home & Garden magazine voluntarily subjects its
circulation figures to independent verification by the world’s
premier auditing organization – the Alliance for Audited Media.
Ask your account executive for a copy of our AAM Publisher’s
Statement.
Where does PHOENIX HOME & GARDEN rank among national monthly titles?
1. PHOENIX 2. Cosmopolitan 3. Phoenix Home & Garden4. AZ Highways5. Fine Cooking6. Real Simple7. Food Network8. In Style9. Oprah10. Men’s Health
Circulation & Distribution
AMERICAN SOCIETY OFINTERIOR DESIGNERSPhoenix Home & Garden is the exclusive magazine media
partner of the ASID Arizona North Chapter, and more than
600 members receive Phoenix Home & Garden monthly. These
influential designers resource our publication for inspiring ideas
and innovative products for their broad range of residential and
commercial clients.
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40%
27%10%
23%PEORIA/SURPRISE/GLENDALE
SCOTTSDALE/PARADISE VALLEY
EAST VALLEYAVONDALE/GOODYEAR
BY REGION, SEPTEMBER 2014.
Sources: AAM, 2014, subject to audit. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2013. Allora Media, 2013. *Audience based upon Phoenix Home & Garden magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.
15169 N. Scottsdale Rd., Ste. 310 | Scottsdale, AZ 85254 | p: 480.664.3960 | f: 480.664.3963 | phgmag.comFacebook.com/Phoenixhomegarden | Twitter: @Phxhomegarden | Pinterest.com/Phxhomegarden | Youtube.com/Phgmag
“Whether I have placed an advertisement in Phoenix Home & Garden
or have been a part of an editorial [piece], the results often lead to
architectural commissions which have formed a major part of my
business.
I think the results are due to Phoenix Home & Garden’s three decades
of leadership in representing regional design. Phoenix Home &
Garden consistently presents the design community and industry
partners effectively to its readership. To get the most from my
advertising dollars, I choose Phoenix Home & Garden.”
– CLINT MILLER, AIA,
ARCHITECT
“95% of my new clients come from my ad in Phoenix Home &
Garden.”
– CESAR MAZIER,
CESAR MAZIER LANDSCAPING & CONSULTING
“My last two ads in Phoenix Home & Garden brought me nine
proposals. The magazine is one of our best sources for new clients.”
– THOMAS PARK,
XEROPHYTIC DESIGN INC.
“We were looking for a publication to complement our other
marketing initiatives, while continuing to communicate the brand
and increase awareness for Talking Rock. Phoenix Home & Garden
and PHOENIX magazine delivered on all fronts, and we saw an
increase in traffic to our website and our community.”
– EVA VOORHEES,
TINY ADVERTISING & DESIGN
“The ads we place in Phoenix Home & Garden result in calls and
visits from potential clients not only in Arizona but also from buyers
across the U.S. and Canada. The greatest measurable results for
our high-end advertising dollars have come from Phoenix Home &
Garden.”
– SHANNON ROSS, MANAGER/PRODUCT DESIGNER,
HINKLEY’S CUSTOM LIGHTING
“You all at Phoenix Home & Garden have been so very good to me; I
deeply appreciate all that you do. We have had several new clients
pop up since the Home Tour. So much business has come to my
company from Phoenix Home & Garden that I don’t know how we
are going to manage it all. What a great problem to have...”
– LINDA ROBINSON,
LINDA ROBINSON DESIGN ASSOCIATES LLC
Testimonials
Sources: AAM, 2014, subject to audit. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2013. Allora Media, 2013. *Audience based upon Phoenix Home & Garden magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.
15169 N. Scottsdale Rd., Ste. 310 | Scottsdale, AZ 85254 | p: 480.664.3960 | f: 480.664.3963 | phgmag.comFacebook.com/Phoenixhomegarden | Twitter: @Phxhomegarden | Pinterest.com/Phxhomegarden | Youtube.com/Phgmag
15169 N. Scottsdale Rd., Ste. 310 | Scottsdale, AZ 85254 | p: 480.664.3960 | f: 480.664.3963 | phgmag.comFacebook.com/Phoenixhomegarden | Twitter: @Phxhomegarden | Pinterest.com/Phxhomegarden | Youtube.com/Phgmag
AD SIZES AVAILABLE:
TRIM (W X D) LIVE AREA BLEED2 PAGE SPREAD* 16.75 x 10.875 16 x 10.125 17 x 11.125FULL PAGE BLEED 8.375 x 10.875 7.625 x 10.125 8.625 x 11.125FULL PAGE NON-BLEED 8.375 x 10.875 7.625 x 10.125 n/a2/3 PAGE BLEED 5.062 x 10.875 4.312 x 10.125 5.312 x 11.1252/3 PAGE NON-BLEED 4.75 x 9.75 4.75 x 9.75 n/a1/2 PAGE HORZ. BLEED 8.375 x 5.375 7.625 x 4.625 8.625 x 5.6251/2 PAGE HORZ. NON-BLEED 7.25 x 4.75 7.25 x 4.75 n/a 1/2 PAGE HORZ. SPREAD BLEED 16.75 x 5.375 16 x 4.625 17 x 5.6251/3 PAGE VERTICAL BLEED 2.625 x 10.875 1.875 x 10.125 2.875 x 11.1251/3 PAGE VERTICAL NON-BLEED 2.25 x 9.75 2.25 x 9.75 n/a1/3 PAGE HORZ. 4.75 x 4.75 4.75 x 4.75 n/a1/4 PAGE 3.5 x 4.875 3.5 x 4.875 n/a1/6 PAGE VERTICAL NON-BLEED 2.25 x 4.75 2.25 x 4.75 n/a
* Two-Page spreads must be provided in single page format (two page files)
MATERIAL DUE DATES:Dates are the same for print, digital, web and e-blast ads. If the 15th of the month falls on a weekend or holiday, the due date will become the following work day.
JAN: Nov 15
FEB: Dec 15
MAR: Jan 15
APR: Feb 15
MAY: Mar 15
JUN: Apr 15
CONTEMPORARY
SOUTHWEST STYLE: Apr 15
JUL: May 15
AUG: Jun 15
GARDEN GUIDE: Jul 15
SEP: Jul 15
OCT: Aug 15
NOV: Sep 15
DEC: Oct 15
DESIGN ARIZONA: Nov 15
SCHEDULES, SPECIAL INSERTS:Director of Production ext: 143
TECHNICAL QUESTIONS: Pre-Press Technician ext: 106
PRODUCTION CONTACTS:
TO UPLOAD YOUR AD/CREATIVE:
1. Email your account executive with any materials for your advertisement
2. Your account executive will upload your materials into our new ad management
system, MagHub
3. If your file is too large to email, please use one of the following: Dropbox,
Google Drive, SkyDrive etc. Please contact your account executive with any
questions.
In the coming months, you will receive more information regarding your own, personal MagHub client portal for uploading your ads, viewing proofs and creative, and viewing ads from previous months.
SUBMISSION OPTIONS:Cities West Publishing has transitioned to a new ad management system, MagHub, that will help make your ad submission process even easier! We are no longer using SendMyAd for uploading ads and creative.
Production Requirements &Ad Specifications