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PHILADELPHIAMarketing For Profit

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Marketing

Marketing as a financial mission

Scale to meet profit objectives

Focus on programs that generate durable revenue that compounds overtime

Take advantage of area traffic generators

Add value to the tenant base

Direct to Consumer

Direct to Business

Client Specific

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GOOGLE Ad words search engine“LIBERTY SHOPS PHILADELPHIA PARKING”

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Custom Attraction page“LIBERTY SHOPS”

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WEB COUPON / DIRECTIONS

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6 month results @ Centre Square

Tracking of Web Coupon validations at location level

CENTRE SQUARE WEB COUPONS

WEB COUPON TYPE RATE APRIL MAY JUNE JULY AUGUST SEPTEMBER QTY 6 mo revenue

UP TO 3 HOURS $15 22 22 19 22 22 21 128 $1,920

UP TO 6 HOURS $19 40 32 43 32 37 30 214 $4,066

UP TO 12 HOURS $23 73 67 65 67 56 46 374 $8,602

UP TO 24 HOURS $25 13 12 10 11 14 11 71 $1,775

EVENING WEB COUPON $10 18 10 10 6 12 3 59 $590

WEEKEND WEB COUPON $10 4 4 3 1 3 5 20 $200

TOTAL COUPONS 170 147 150 139 144 116 866 $17,153

Over 50 attraction pages have been produced for PHL and WILM area businesses, offices, events, and shops to assist in driving transient and daily parking.

Mobile

Mobile search by consumers

Android, iPhone iPad appsfind parking:

By addressNeighborhoodLandmarkDestination

GPS navigation

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Marketing

Focus on programs that generate durable revenue that compounds overtime

Direct to Business

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VALIDATION Program – employees, staff, guests Who : Hotels, Restaurants, Museums, Dentists,

Professional Offices, Property Managers Quantity : Amount determined by client based on

volume – no limits, no minimums Payment : Prepaid or discount pricing available

Pricing : Determined by location and duration

Exp Date: Redemption period determined by client

Description: Corporate events, daily parking for staff, pre-paid parking vouchers for clients i.e: Holiday gathering, restaurant staff, Dentist offices

Custom: Validations can be printed with client event, name, and dates - specifics of occasion

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VALIDATION TICKET REVENUE

Client example: Rock N Roll Marathon, Fox Rothschild, Paranoia Film, Do No Harm, Dead Man Down, TJU, El Vez, Marathon, Super Fresh, RITZ

Prepaid Revenue: over $22K in validation 2012 sales

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Preferred Parking Discount Cards

Provides discounts on daily parking in PHL, NYC, BOS, BALT, and DC.

Special Rates for Any 6,12, or 24 Hours and Special Event Parking

Savings of up to 40%

Co Branding option

Over 5,000 distributed in PHLFeb 12 – OCT 12 = $41K in PCC revenue

Partners

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Preferred Parking Card Redemption 2012

Location Feb March April May June July Aug Sept Oct Volume Revenue

$78 $42 $51 $120 $48 $58 $32 17 $429

370-0030 $30 2 $30

370-2101 $26 $64 3 $90

370-0510 $30 $17 2 $47

370-0695 $52 2 $52

370-0700 $21 $31 $32 3 $84

$923 $2,312 $3,369 $6,110 $6,300 $6,790 $7,169 $6,129 $1,512 3216 $40,614

440-4115 $269 $314 $348 $504 $526 $518 $1,029 $1,056 $210 291 $4,774

440-4133 $10 $20 $65 $116 $18 19 $229

440-4400 $9 1 $9

440-0136 $162 $218 $129 $140 $142 $191 $88 $34 94 $1,104

440-0170 $68 $420 $1,168 $1,286 $1,094 $1,350 $975 $314 471 $6,675

440-0203 $8 $25 $8 $40 $173 $127 35 $381

440-0204 $9 1 $9

440-0219 $526 $960 $2,188 $3,898 $3,826 $3,760 $3,115 $2,288 $454 1765 $21,015

440-0220 $120 $808 $170 $384 $522 $1,216 $1,246 $1,470 $482 539 $6,418

$1,001 $2,312 $3,411 $6,161 $6,420 $6,838 $7,227 $6,161 $1,512 3233 $41,043

*PPC usage tracked only thru Ticketec – does not include Skidata locations i.e. Kennedy House or Central Airpark

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NON Traditional Revenue

DEADMAN DOWN Film Production

AUGUST 17th 2012

Duration: 8 hours

Rental of location 209 / 1616 Sansom Street location

$6K in revenue from space rental and pre paid validations for crew and staff.

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CENTRAL AIRPARK COUPON FOCUSING ON EXISTING MONTHLY AND DAILY TRANSIENT CUSTOMERS IN PHL

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CENTRAL AIRPARK MARKET CAMPAIGN

Date – April 2012 ongoing

Objectives: Increase daily revenue

Customer Loyalty ProgramRevive Service Model

Update branding, signage, facility appearancePromote with existing CPS customers

Identify group partnershipsMaximize reach to traveling public

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CENTRAL AIRPARK MARKET CAMPAIGN

“Spring Break Special” GSK in association w Park N FlyClub Fundraising opportunity

ValPAK – zip code specificPWCIBX

GROUPON net $52,376Travel Zoo / FLY.com

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MONTHLY SALES

Expand / Increase Monthly revenue through searching and presenting to new potential clients AND developing referral programs with existing customers.

• Utilize Co-Star Management system• Involved in PHL network groups

• Ultimate Networking Event• PHL visitors bureau • PHL Interactive Marketing Association• South NJ Business Alliance• The PHL Network

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MONTHLY SALES Revenue

YTD 2012 Actual $116,526

YTD 2012 Company Actual $81,669

12 Month Accrued Potential $980,029

Estimated 2012 $163,046

Estimated 2012 Company $115,189

12 month Accrued projected potential $1,382,271